So you have a gym or you are a fitness coach and you want more people to know about you but you don’t know how to get more people well social media is the best way to reach many people and make them want to join your gym a marketing agency can help you but you can also do it yourself if you know the right tricks.
Why social media is important for gyms and fitness coaches
people love fitness but sometimes they need motivation to start if they see good content on social media they feel excited and want to workout also people spend a lot of time on facebook, instagram and tiktok so if you post there they will see your gym or training program.
1. Post workout videos
people love to watch workout videos it help them see how to do exercises right and also make them trust you more if you are a gym or fitness coach showing workout videos can bring new clients.
how to do it
- record simple workouts that people can do at home.
- show the right way to do exercises so no one gets hurt.
- post short videos because people dont like long videos.
- add fun music to make it more exciting.
2. Share before and after pictures
before and after pictures show how people changed after training at your gym or with you as a fitness coach this is one of the best ways to get more clients because people want results.
how to do it
- ask happy clients if you can share their transformation.
- write a small story about how they changed.
- post it on instagram and facebook with good hashtags.
- always thank your clients for letting you share their pictures.
3. Go live and talk to followers
going live is a great way to connect with people it show that you are real and people can ask you questions and you answer them live this helps build trust.
how to do it
- go live once or twice a week.
- talk about fitness tips or answer questions.
- show live workouts so people can follow along.
- interact with comments to keep people engaged.
4. Use hashtags to reach more people
hashtags help more people find your posts if you use the right hashtags more people will see your gym or fitness coaching services.
how to do it
- use hashtags like #fitness #gym #workout #personaltrainer.
- mix big hashtags and small hashtags.
- change hashtags sometimes to see what works best.
- use location hashtags like #gymnyc or #dubaiworkout.
5. Run fitness challenges
people love challenges they feel excited to join and see if they can complete it you can do a 7 day fitness challenge or a 30 day one.
how to do it
- create a challenge like 7 days of squats or 30 days of running.
- ask people to share their progress with a hashtag.
- give a small prize to the best transformation.
- keep people motivated by posting daily updates.
6. Show gym members having fun
people want to join a gym that looks fun if you show happy members working out laughing and enjoying their time more people will want to come.
how to do it
- take pictures of group workouts.
- post videos of people enjoying their workouts.
- share success stories of gym members.
- make it feel like a community.
7. Create healthy eating posts
fitness is not just about workouts food is also important share healthy eating tips and meal ideas so people know how to stay fit.
how to do it
- post pictures of healthy meals.
- share simple and easy recipes.
- give tips on what to eat before and after workouts.
- make videos of cooking healthy food.
8. Collaborate with influencers
influencers have many followers if you work with them more people will know about your gym or fitness coaching marketing company can help find the right influencers.
how to do it
- find fitness influencers in your city.
- offer them free gym membership in exchange for a post.
- ask them to try your fitness program and share their experience.
- do a giveaway with them to reach more people.
9. Use stories to stay active
stories on instagram and facebook disappear after 24 hours so you can post many without worrying about posting too much.
how to do it
- post daily workout motivation.
- share behind the scenes of your gym.
- post quick fitness tips.
- use polls and questions to engage with followers.
10. Offer free trials
people are afraid to join a gym if they are not sure if they will like it offer free trials so they can try before joining.
how to do it
- post about free trial days on social media.
- ask people to sign up in the comments.
- make them feel welcome when they come to try.
- follow up with them after their trial to see if they want to join.
11. Post customer testimonials
when people see that others are happy with your gym or coaching they will trust you more and want to join.
how to do it
- ask members to share their experience.
- record short videos of them talking about their journey.
- post screenshots of messages from happy clients.
- thank them for their kind words.
12. Run ads to reach more people
sometimes organic posts are not enough ads help reach more people a marketing agency can help run good ads.
how to do it
- create an ad with a special offer.
- target people in your city who like fitness.
- use short and powerful videos in ads.
- track results to see which ads work best.
13. Create a fitness blog
blogs help with seo and also make you look like an expert when people read your blog they will trust you more.
how to do it
- write about fitness tips and tricks.
- answer common fitness questions.
- share member success stories.
- post new blogs regularly.
14. Host live q&a sessions
people have many fitness questions if you do live q&a they will get answers and see you as an expert.
how to do it
- go live on instagram or facebook once a week.
- let people ask anything about fitness.
- give short and helpful answers.
- promote the q&a before you go live.
15. Make fun memes and jokes
fitness does not have to be serious all the time memes and jokes make people laugh and they will remember your gym.
how to do it
- create funny fitness memes.
- post workout jokes.
- share funny gym fails.
- make sure the humor is friendly and fun.
final thoughts.
if you want more people to know about your gym or fitness coaching use social media the right way eMarketing Egypt can help but you can also do it yourself if you follow these tips start posting today and watch your gym grow.
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