Digital marketing is a broad term that encompasses many smaller marketing categories and niches. Anyone who claims to be an all-knowing digital marketing expert is deluding themselves.
This is why many digital marketing agencies struggle to become one-stop shops for all digital marketing services—even those who claim to fail to deliver on their promises frequently.
Have you ever had a situation where an important client asked you to do something, and you had to decline because you lacked the necessary in-house capabilities?
Or have you attempted to provide additional services to your clients or to expand your portfolio and encountered some initial setbacks?
Or do you own a small business that has struggled to compete with larger agencies due to a lack of service offerings?
If you answered yes to any of these questions, you need white label marketing.
What is White Label Marketing?
White label marketing services are fulfillment services in which another company does the work for one company’s (company A) clients (company B).
In this case, Company B, which performs the services, is not given credit. Instead, company A claims ownership of those services and resells them to customers under their brand name.
How Does it Work?
Assume that company A is a full-service digital marketing services provider with many clients who require various specialized services. They outsource some of their work rather than hiring a full-time, in-house team for each type of specialized service.
In such cases, company A will provide specialized services to their clients under their brand name, but company B will perform the actual work.
Reasons to Use White Label Marketing
White label digital marketing agency has numerous advantages, particularly for full-service marketing agencies. Let’s look at some of the main reasons you should think about white label marketing:
It Can Scale Your Services Portfolio
The primary advantage of utilizing white-label marketing services is broadening your offerings. You don’t have to be an expert in the services that you provide. Furthermore, you can provide a broader range of services by outsourcing to a white-label service provider.
What else? You can sell those services under your brand and claim full credit for them.
This strategy can assist you in pitching various services to your clients without worrying about whether your in-house team can deliver those services.
It Can Help You Reduce Costs
You can avoid maintaining a full-time in-house team of specialists by outsourcing services to a white-label marketing services provider.
The following costs can be avoided by hiring a white label services provider:
- Salaries and benefits for full-time employees
- Overhead costs
- Training costs
While this may not appear to be much, a closer look will reveal how much you can save.
Assume that you provide content marketing as one of your service offerings. Let’s look at the costs of hiring a white label content marketing service provider versus maintaining an in-house content team.
At the very least, an in-house team will require one content writer/editor and one content manager/strategist. According to Glassdoor, the average annual salary for a content writer is $54k, and for a content manager, it is $77k. As a result, the annual minimum cost for an in-house team will be $131k.
Assume that a team of one writer can only produce 30 1000-word content pieces per month.
Compared to the pricing for the same amount of content produced by an end-to-end content services provider like Verblio, the annual cost is around $84k.
That is a $47k difference per year. And when we consider that the in-house team may not be fully utilized all year, the difference becomes even greater.
It Helps You With Additional Revenue Sources
Each service you provide to your clients can generate an additional revenue stream for your business. And, with a third-party service provider handling service delivery, there is no limit to how many additional services you can offer.
The key, of course, is to resell these services at a profit to ensure healthy profit margins.
It Can Help You Improve Client Retention
With a third-party provider handling service delivery, you can devote your time and energy to client relationship management.
You can also serve as a one-stop marketing solutions partner for your clients, assisting them with their marketing requirements. When your clients come to you with requests, you won’t have to say no because you don’t have in-house capabilities.
You can foster your clients’ brand loyalty by providing effective and consistent marketing services.
It Helps Improve Your Service Quality
With white label marketing services, and you can have industry experts and specialists manage your clients’ marketing campaigns. A single company cannot excel at everything. You can hire well-suited specialists for your client’s projects to address this issue.
Assume you specialize in influencer and social media marketing but also want to provide SEO services to your clients. However, you outsource it rather than trying to train your employees or hire SEO experts whenever a need arises. You hire a white label SEO service provider with a team of SEO experts to provide high-quality SEO services to your clients.
Because the client is unaware that a third-party provider is involved, they will assume that you are providing high-quality services on all fronts.
Improve Your Brand’s Image With White-Label
Using white label marketing services, you can ensure that you keep your promises to your clients and build a good reputation in the industry. You can position yourself as the go-to agency for all digital marketing services by offering a wide range of services.
It Can Help You Attract More Clients
All of the factors mentioned above will help you attract more clients in the end. The greater your service offerings, the more clients you can pitch your services to. It will be easier to attract clients if you have an industry reputation for providing high-quality service.
You will also have more time to prepare your pitches if someone else handles the service fulfillment. Instead of worrying about day-to-day service fulfillment tasks, you can devote more time and effort to attracting new clients.
White label marketing services offer numerous advantages, particularly to small businesses. Using white label marketing services could be the push your small business needs to grow.
Have you ever used white label marketing services for your company? If not, try ROI Minds.