
The internet – and you people – have compelled us to write this blog. Finally, here we are, presenting some facts and opinions to answer the question: “Is SEO Dead in 2025?”
The one-word answer to this question is: “No.” Search engine optimization is just changing just like many other domains. With over 23 years of experience in the industry, our digital marketing team has been hearing this debate since the start of the century.
What we have observed over the years is that with the advent of new technology, fear often arises in people’s minds. Some fear losing jobs, others fear losing business, and so on.
This fear is very common because many people don’t know “what is SEO?”. Most of them think it’s just a practice of stuffing keywords; however, reality is very different.
To be honest, no technology or practice has ever disappeared in the blink of an eye – it simply evolves. This is exactly what is happening in the SEO landscape as well.
What SEO Market Says?
Search engine optimization is growing. That is what many research on the internet is saying as well. However, one point to note is that traditional SEO cannot help you alone.
The usage of AI in searches, generative engines, voice searches, and many other things has forced SEO marketers to come up with new strategies. We will talk about these search engine strategies later in this blog.
For now, look at the SEO market size and breathe – it’s not going anywhere.
What is Changing in SEO?
The first thing that is happening is Google is now no longer the only way to search for your query. Generative engines are also entering the search market.
Another thing is users are not just searching on search engines and generative engines; they are also making searches on social media platforms like Instagram, YouTube, TikTok, and many more.
Here, we are giving you some sections showing changes in search engine optimization.
1. AI Overview Section
Last year, Google launched the AI Overview section at the top of the SERP (Search Engine Results Page). While still experimental, it is proving beneficial to users as they no longer need to scroll through the SERP. Users receive concise, personalized, and relevant information right at the top.
But for companies relying on their visibility, generative AI is posing a challenge.
So, what should you do now?
The only solution is to provide the best quality content and continuously optimize your website. This is the only way to position yourself in the AI Overview section.
2. Google Algorithm Updates
To meet user demands, Google is continuously evolving, and there is no fixed pattern anymore.
While Google has aimed to remove irrelevant, low-quality, and spam content, this has also disrupted the rankings of many authentic pages, particularly during the updates in March and November.
Just take a look at how many updates Google rolled out in 2024!
3. Changing Shift in User Search Behavior
As we discussed in the intro section, how people search is changing. Now, people are searching directly on generative engines like ChatGPT, Gemini, Bard, and many more.
The use of AI is growing, and it’s not going to stop. So, what can you do?
The only solution right now is to grow with the times. Instead of relying solely on traditional SEO practices, optimize your content and website for generative engines.
GEO, or Generative Engine Optimization, is a very new practice that few people are aware of. If you want to learn more about it, we can bring you a very detailed blog soon.
Conclusion
So, to answer your query: no, SEO is not dead. You just need to understand that it’s changing, and you must evolve with it. Start creating quality content, conduct thorough research, make the right use of AI tools, analyze your content, and based on that, develop your own SEO strategy.
As long as people are curious to know something, they will search. You just have to make sure you optimize your content and SEO practices for every platform they are searching on.
More Stories
Tips and Tricks How to Minimize Google Ads Cost Per Click without Losing Quality
Google Adwords or SEO: Which Approach is Best for Your Business?
The Definitive Step-by-Step Guide to Google Ads Success