5 SEO Content Writing Mistakes Killing Your Rankings (and How to Fix Them)

Many writers buy recorded SEO courses. They watch hours of video. They start writing. Their articles stay on page 10. This happens because video theory is not practical skills. They watch hours of video, start writing, and yet their articles stay buried on page 10. This happens because video theory rarely translates into practical skills.

 If you want to rank, you need a hands-on SEO Content Writing Course that focuses on real results.

Below are 5 mistakes that stop your content from ranking:

Mistake #1: Ignoring Search Intent

Writers often choose a keyword and start typing. They do not ask why the user is searching. This is a mistake.

For example, a user searches for “Best SEO Tools.” They want a list to buy. If you write a “History of SEO Tools,” Google will not rank you. The Search Intent is wrong. Google sees users leave your page quickly. Your Bounce Rate goes up. Your ranking goes down.

• The Fix: Check the top 3 results on Google first. See what Google already likes. In our 1-on-1 sessions, we analyze the SERP together. We find the intent before you write. This saves your time and your ranking.

Mistake #2: Keyword Stuffing

Some writers still think more keywords mean better rankings. They repeat the same phrase 20 times. This makes the text hard to read. Google calls this Keyword Stuffing.

Modern Google uses NLP (Natural Language Processing). It looks for meaning, not just words. If your writing sounds robotic, users will leave. Google rewards “Helpful Content” that reads naturally.

• The Fix: Use LSI (Latent Semantic Indexing) keywords. These are related terms. If you write about “Coffee,” use words like “beans,” “brew,” and “caffeine.” In my live training, I watch you write. I will show you how to add keywords naturally. We fix the flow in real-time.

Mistake #3: Bad Heading Structure

Many writers use headings to change font size. They do not use them to organize information. This confuses Google.

Search engines use Header Tags (H1, H2, H3) to read your page. Think of these tags as a book outline. Your H1 is the title. Your H2s are the chapters. Your H3s are the sub-topics. A messy structure hurts your Crawlability. Google cannot find your main points.

• The Fix: You must plan your headings before you write. Put your main keyword in the H1. Use related keywords in the H2. In my 1-on-1 training, I check your outline first. We fix the structure before you write the body.

Mistake #4: No Internal Links

Writers often finish an article and stop. They do not link to other pages on their site. This is a mistake.

Internal Linking helps Google discover your new posts. It passes Link Equity from old pages to new ones. Without links, your page is an “island.” Users cannot find more of your work. Google cannot see the connection between your topics.

• The Fix: Link to 3 relevant pages in every article. Use descriptive Anchor Text. Do not write “Click Here.” Write words that describe the next page. In my live sessions, we build a link map together. This keeps users on your site and increases your Dwell Time.

Mistake #5: Writing for Search Engines Only

Many writers focus only on keywords. They forget the human reader. This makes the content sound like a robot. Google updated its Helpful Content system recently. Google sees this. Your ranking drops. You must write for people first and search engines second.

• The Fix: Use a natural voice. Share your personal experience. Use simple words to explain hard topics. In my 1-on-1 sessions, I read your work as a human. 

Learn SEO Writing by Doing

Reading about SEO is easy. Writing content that ranks is hard. Recorded videos do not give you feedback. They do not fix your specific mistakes.