seo audit in egypt 20 crucial steps for local business success

if you run a local business in egypt and want to get more people to find you on google then you really need to do a seo audit its like a checkup for your website to see what’s working and what needs fixing a good audit can show you why your site is not ranking and what to do to fix that and if you talk to any seo company in egypt they will tell you this is the first thing they do before starting any seo work so i made this guide with 20 steps that can help any local egyptian business do a solid audit and start getting better results online

1 check if your site is indexed

go to google and type site your website com and see how many pages show up if nothing is there it means your site is not indexed and google cant see it which is a big problem if you want people to find you

2 fix broken links

broken links are like dead ends they make people leave your site and google hates that use tools like broken link checker to find them and replace or remove them

3 make sure your site is mobile friendly

most people in egypt use phones to browse so if your site looks bad on mobile or takes too long to load on a phone then you losing customers check it with the mobile friendly test from google

4 test your site speed

slow websites make people bounce and that hurts your seo use google pagespeed insights and see what needs to be fixed like images scripts and stuff like that a good seo agency in egypt will always start with speed

5 check your site structure

your site needs to have a clear layout with menus categories and pages that make sense this helps people and google find what they need if your site is messy it can confuse everyone

6 optimize page titles and meta descriptions

these are the things people see first on google make sure they are clear short and have the main keywords that describe the page each page should have unique ones

7 use header tags correctly

your content needs to be organized with h1 h2 h3 tags like titles and subtitles it makes it easier to read and helps google understand the content better

8 check for duplicate content

if you copy content from other sites or even from your own pages it can confuse google and hurt your rank use tools like siteliner to find duplicate content and rewrite it

9 improve your content quality

your content needs to answer real questions that your local audience in egypt is searching for write clear useful info and use the words people actually use when they search

10 check your image alt tags

images need alt tags that describe them so google knows what they are about this also helps with image search and makes your site more accessible

11 fix crawl errors

use google search console to find crawl errors if google cant access your pages then they wont show up in search fix these errors fast to help your site get indexed properly

12 use schema markup

schema is a special code that tells google more about your business like your name location hours and services this can help you show up in rich results and get more clicks

13 check your backlinks

backlinks from other local egyptian websites help your seo use tools like ahrefs or ubersuggest to see who is linking to you and if those links are helping or hurting

14 remove bad backlinks

sometimes your site gets links from spammy or low quality sites and that can hurt your rankings use google disavow tool to tell google to ignore those links

15 create internal links

linking between your own pages helps people explore your site and keeps them around longer it also helps google crawl your site better

16 review your sitemap and robots txt

make sure your sitemap is up to date and submitted to google and that your robots txt file is not blocking important pages

17 analyze your competitors

see what other businesses like yours are doing check what keywords they rank for what kind of content they post and how many links they got this can help you find gaps and ideas

18 track your keywords

use a tool to track your main keywords and see how they move up or down over time this helps you know if your seo is working or not

19 get more google reviews

for local seo in egypt reviews matter a lot more reviews means more trust and better local rankings ask happy customers to leave a review on your google profile

20 update your google business profile

make sure all the info is correct and complete your address phone hours photos and categories should be accurate and match what is on your website

why local seo is important in egypt

egypt is growing fast online and more people are searching for local stuff like restaurants clinics services shops and more so if your site is not showing up when they search you losing money local seo helps small and medium businesses show up for the right people in the right place and it all starts with a good audit

how a seo company in egypt can help

doing all this stuff takes time and some technical skill and if you busy running your business then maybe you don’t have time for that this is where a marketing agency in egypt can help they already know the tools tricks and steps to do a full audit fast and fix what needs fixing they can also help you build a long term plan to grow your traffic and leads

common mistakes people make in audits

some people think just installing a plugin will fix everything or they only look at design and ignore content and speed or they focus only on keywords and forget the technical stuff a real audit needs to look at everything together to see the full picture

tools you can use for auditing

google search console google analytics pagespeed insights ubersuggest screaming frog semrush ahrefs moz

most of these tools have free versions that can still help a lot and give you a good start

what to do after the audit

once you finish the audit you need to make a list of fixes and start working on them one by one maybe fix the speed first then update the content then build more links and so on you can also plan new content that answers questions people ask in egypt about your product or service

tracking your progress

after you fix things you should start seeing better results like more visitors better rankings and more calls or messages but it wont happen overnight seo takes time and consistency so keep checking your site every month and do mini audits every now and then

seo is not one time work

some people think you do seo once and you done but no google keeps changing and your competitors are also trying to rank so you have to keep improving your site and content if you want to stay on top this is why many businesses work with a seo company in egypt to handle all that on a regular basis

examples of seo audit success in egypt

a small coffee shop in maadi did an audit and found out their site had no meta tags and was missing on mobile speed after fixing that and adding local keywords they started showing up for coffee near me cairo and got more foot traffic

a dentist in nasr city hired a seo company in egypt who did a deep audit and found broken links missing alt tags and bad backlinks after fixing that and writing better content for egyptian patients they moved from page 4 to page 1 for best dentist in nasr city

tips for egyptian businesses

use egyptian arabic in some of your content target city names like cairo giza alexandria use google my business and post updates get links from egyptian blogs or news sites ask customers for reviews and photos

final thoughts

a seo audit is not something you should skip its the first step to growing your business online in Egypt and getting ahead of your competition even if your site looks good it might have hidden issues that are stopping it from ranking a good audit can find those and help you fix them fast

and remember if it feels too much or you not sure what to do a trusted seo company in egypt can take care of it for you and help your business get found by the people who are already searching for what you offer