Due to the uncertainty in their investment budget, these abrupt changes in the digital marketing course definitely left advertisers confused. The top advertising and marketing companies are having second thoughts about these mediums or “centers” for advertisements because the mobile ad fraud threat is discovering new and quick ways to intercept the sector.
Key Statistics and Forecasts for 2022
According to studies, the total cost of ad fraud was $34 billion in 2020, and it is expected to reach $87 billion by 2022. Advertisers who enter newly emerging marketplaces without knowing the likelihood of fraud is likely to see a significant increase.
Because of the tightening of laws and privacy policies, this is a critical issue for large marketplaces like Facebook or Instagram, as well as large corporations.
Apple and Samsung are two examples of such companies. Unsurprisingly, the data we obtain from our target audience for marketing purposes will become more ambiguous, making it difficult to determine if the user is a computer or a human at first.
The continued growth of social media and B2b rating & review platforms‘ market dominance across all advertising mediums will make them a popular target for fraudsters in the form of mobile ad fraud. After Facebook Marketplaces reached 1 billion users last year, Zuckerberg stated that he intends to establish a full-featured commerce platform across services. As a result, marketing strategies will transition from Walled Gardens to Content Fortresses.
In 2022, Ad Fraud Will Be Here to Stay
Ad fraud has always been a thorn in the side of the mobile app business long before a new ad solution has been developed. According to the World Federation of Advertisers, ad fraud will most likely become the largest business for organized crime by 2025, with these staggering figures. This would force advertisers to put their advertising budgets on the line when launching new products.
2022 will provide us with numerous opportunities. We may suggest that the market will be more cautious, but the “leap first to claim all” strategy will be successful.
In 2022, How Can You Avoid Mobile Ad Fraud?
So, how can these new marketing media be safeguarded against fraud? The solution is to fight it. As always, the general criteria for avoiding mobile ad fraud apply:
Keep an eye on the ad marketer’s security and trustworthiness.
Request additional information and look for any contradictions in the information provided.
Even if you discover fraud on your ad budget, don’t stop acting.
If things get suspicious but too complicated, seeking professional help can save you time acclimating to new trends.
Naturally, there will be scammers in these new advertisement places, but they are also new in those games. This suggests they didn’t have enough time to polish their deception. It is feasible to avoid becoming a victim of mobile ad fraud if you have firm footing and carefully navigate these waters. The value of artificial intelligence in marketing has always been there, but it has always been eclipsed by dominant trends like NFTs and metaverses, as well as privacy concerns this year. However, this helped businesses see A.I. as a complement to present technology rather than a replacement for it.
From Walled Gardens to Content Fortresses, super apps to mega-apps, the “all-in-one” trend is reflected in the approaches and mediums. The “all-in-one” trend is highlighted by the approaches and materials used. The effect of “why buy the customer data when you can acquire it” is amplified by privacy. However, fewer data will be returned to advertisers, and more dubious work may surface as a result. Audio/visual marketing, which includes current influencer marketing methods, is also on the rise and will be bolstered by AR/VR capabilities. Above all, the importance of artificial intelligence in-app marketing was a hot topic this year. Automation, such as flawless target recognition, may take time to develop and may help criminals, but it will undoubtedly be present in the future.