What is the marketing tool of the future? In our opinion, they are short and effective videos and animations that excite the viewer.
PROMOTIONAL VIDEOS & ANIMATIONS: AN EASY WAY TO INCREASE YOUR SALES
Given the fact that today’s time when people pay attention to an event or object has been reduced to a surprisingly small time of 8 seconds, the probability of a customer hanging around is crucial to your marketing strategy. Yes, you heard right, 8 seconds. So in enough time to hail a taxi, your visitor can turn to someone else’s more wonderful product if you haven’t prepared a nicer bait to attract them. Fortunately, the explanatory videos offer an excellent help in this regard. Dr. According to James McQuivey, when it comes to making an online impact, a one-minute video is equivalent to 1.8 million words.
WHAT DOES PROMOTIONAL VIDEO MEAN AND HOW IMPORTANT IS IT FOR ONLINE MARKETING STRATEGY?
An introductory video animation is a short trailer that targets audiences to promote a company, product or service and tells you about you. Using this facility, instead of providing a background with a very broad verbal and numerical content to promote a product, everything is beautifully presented in a video that is just a click away from the audience.
There are already 100 million internet users who watch online videos every day. So it’s not really surprising that people want to hear what you want to say through video. Most of these users browse the popular videos, but a considerable part is trying to learn something new or maybe buy. Video ad impressions exceeded 20 trillion in June 2013, and are constantly increasing, according to comScorereport. This proves that videos are the marketing tool of the future.
MARKETING TECHNIQUE TO MATCH WITH ADVERTISING
Today, more than ever before, companies from advertising to small ones are joining the online video rush. A study by BrightRoll with 150 advertising company executives showed that 91% believe online video is more efficient than visual advertising, ¼ believe it is more effective than television, and 68% believe online video is more effective than social media.
PROCESS AND COST
There are many companies out there that can help you create a short and impressive video. The amount you have to pay for a 60-second video of the type varies from $ 1500 to $ 15000. For a quality work prepared by a well-known producer, you have to pay an amount of $ 5000 to $ 7000. But remember that the 60-second video takes weeks to prepare. The parts that make up the process are: script, research, style and illustration, illustrated sketch, voiceover and animations, and finally effects. With the investment you made for the promotional video, you increase the probability of a customer purchasing your product by 85%. In addition, you have generated more interest and created a stronger brand image, You have also increased Google search results (Google loves videos) and the number of logins to your site has also increased. Mark Zuckeburg stated in the company’s first general attendance meeting that Facebook will be mostly video within 5 years. The video will come.
If you’ve decided that your company needs an introductory video to attract customers, let’s dive into a little more technical details. The crucial question is: What should be the ideal length? Is happening. While the majority believe that a 60-90 second video will be enough, they admit that the recipe to make a video a snack for the audience is to keep it under 2 minutes. While this period gives you enough time to explain your service or product, it is too short to distract the main idea and most importantly the viewers. A video maker called Wista has analyzed tons of company’s videos to find out how long the audience watched the videos on average.
THE FIRST 10 SECONDS ARE CRUCIAL
Before closing the video, you have a total of 10 seconds to grab the target audience’s attention. Then, when the 1 minute is reached, you will lose half of your viewers. The general opinion is that the shorter the better, but if you think you need more time to fully explain your company, spend the necessary time. But remember that after 2 minutes more than half of the audience will leave the table without paying the bill.
TIPS TO REMEMBER
- Stay focused and have a story to tell. Short and concise information will make it easier for you to reach your goal.
- Keep the dialogue short and to the point. Use understandable and easy to digest language and style of expression instead of long sentences.
- If you plan to introduce more than one product or concept, consider making 2 or 3 small videos.
Whatever the purpose, promotional videos serve as an excellent tool for online marketing, even for promoting a company’s image, describing and selling a product, explaining something, or simply grabbing the attention of the audience. These videos are becoming increasingly popular among marketing strategies and they are greatly effective. It may seem like a waste of time and money at first, but with that inviting play button on your landing page, the rate of return and customer loyalty will skyrocket.