For now, let’s forget what an introductory / explainer video is. Let’s talk about the description. Explanation or getting someone to understand something has become an essential part of daily communication. We explain situations, topics and events to those around us. Hence, we are all born revealing. We just cannot be successful in communicating what we always really want to tell the other side, let’s learn what steps to create great animation.
However, there are some very special people who are well versed in the ability to explain and never make mistakes. This seems more natural to them, but they don’t even realize it. They are called Explanatory in the communication world, and they form an entirely different marketing tool called Explanatory Videos. Their explanation is result oriented.
They not only explain new and complex ideas in a simple way for clarity, they attract a tremendous amount of attention with unique and interesting Explanation methods.
The combination of Explators, Companies and Video creates an Explanatory Video!
1. CUSTOMER INTERACTION: KNOWING / UNDERSTANDING THE CUSTOMER
In a great explainer video, customers may be interested in a video that needs to be created, we absolutely do not believe that customers are contacting us for a video that we will only deliver to them on time. No! We believe they are with us to gain experience together, to understand how much we love their products and to present our best effort. We believe in building relationships and aim to learn more about customers’ products through the questionnaires filled out by them. Another is conference calls. These always help.
SCENARIO 2: LET’S START WITH THE STORY
The story is a must for explainer videos. We try to create stories where customers can relate to themselves and say, “Yes, that’s exactly what they were looking for.” Great animation creation steps are not without a story.
So we create stories because the story is the key to the audience’s hearts.
It is easy to promote the product, but it does not make customers want to buy it. This is the reason why we tell stories — According to Animated Video Production Company one that develops around the character — one that they relate to themselves — another that leaves an impact on the minds by targeting the audience.
3. CONCEPT AND SAMPLING: FROM WORDS TO ANIMATION AND DRAWING:
We don’t want to give the story in words and leave the rest to the imagination of the audience. We visualize the story and present the idea in a detailed manner or in a scene format. We call this the Filmstrip stage. But before we start visualizing, we need to share the character options. When we create these characters, we make sure they match the customer products or services.
At this vital stage, first of all, we simply envision the whole story. We must consider the whole arrangement; the expressions of the characters, their movements, the way the characters behave and every detail you can think of.
When this is complete, we begin to paint these animations that we envisioned.
4. GRAPHIC CREATION: WE LOVE THAT OUR CHARACTERS HAVE RED, YELLOW AND BLUE HAIR!
Would you enjoy watching the shows on black and white TV? No! The reason is that our world is colorful. So you wouldn’t limit yourself to two colors.
This is why our animated videos are colorful. When we pour color into pictorial images, they look alive. Creativity, color, and a little bit of madness are indispensable for great animation creation stages.
Not only this. Colors are also used to describe togetherness, to give identity, to spread the structure, to expand meanings. Each color has its own emotion and should synchronize with each other when used in a shot. Most importantly, we take care together that the graphics must express and are in sync with the customer’s brand.
5. ANIMATION: STILL IMAGES COME ALIVE NOW
This is the stage where still or inanimate characters come alive and talk about the product or service. And in a word, we call it Animation. This is the stage where all the elements are given life.
Animated video is the final product and every artist works day by day to bring it out.
This is not the end. There are more.
Music Synchronization: It’s time to shake legs – “Only Animated characters are invited”
How can a great story end without music? Music serves a common purpose in our real life, also in animation videos; they’re ready to add a feeling and get us in the mood!
Above all, choosing music is another challenge. We have to keep the theme of the video in mind, and make sure it integrates with the product or service and concept. Now the finished video packaged with great background music is starting to become a hit.
6.CUSTOMER FEEDBACK: WE LOVE YOUR FEEDBACK
We involve customers in every step. Your customers are the ones who are best aware of how their products or services are animated. We want to satisfy them and keep feedback for this. As mentioned earlier, we love the feedback and yes it really helps us do better. We believe, give us a chance for the best work. The stages of creating great animation should be applied carefully and sequentially for success.
7. ANIMATION DELIVERY: NEW OUT OF THE OVEN!
Do not worry! Our delivery team pays utmost attention to the newborn marketing tool for you in the world. They are up all night long solving any problems that may come from customers. This is why they are called “Night watchers”. There is no more patient in the world.
On the other hand, our creative team is made up entirely of impatient people. They are impatient because they are constantly looking for NEW – New Ideas!
The video making process is a unique process where we reinvent ourselves. Every day we discover new things, work on unique, extraordinary things that no one has ever thought of.
It is the struggle with ourselves to give viewers something they will never want to forget.
We do not offer videos. We offer you ideas that target the common feelings of the audience, with a wonderful blend of emotions!
Top Trends to Look for in Digital Marketing for 2023
E-commerce SEO: Driving Organic Traffic and Increasing Sales for Online Retailers
Scaling Your SaaS Venture: Essential Tips for Sustainable Growth