Imagine a day without the Internet to update information, do various tasks (emails/posts), search for new things or communicate with loved ones. Yes, it sounds scary, but today, even businesses cannot live a day without a digital presence – because the number of daily Internet users is increasing.
Not only is a digital presence an essential requirement, but you also need to immediately generate leads and build your client interest in your product or service. This means you need pay-per-click (PPC) services in Dubai, which means developing a sales process that allows your business to make decisions quickly and confidently.
Ad spending is predicted to grow 7.61% annually through 2026, indicating that businesses are seeing the value of PPC strategies.
In this blog, you will learn step-by-step about PPC management services, a convenient and fast way to improve website traffic and increase sales.
What is the Pay-Per-Click (PPC)?
PPC is short for pay per click, a digital advertising model where an advertiser pays each time one of their ads is clicked on search engine results pages (SERPs). You only pay, when a user clicks on your ad and goes to the homepage you’ve chosen as the default destination.
Pay Per Click (PPC) is effective for purchased traffic. The cost-per-click (CPC) depends on factors such as keyword competition, domain relevance and quality score. Using a PPC agency Dubai can ensure you a controlled budget and the possibility of high income.
How Does Pay-Per-Click Marketing Work?
These PPC ads can be obtained from social networks, YouTube, Google Display Network, and more. PPC management refers to the advertising spend and strategy behind your paid advertising campaigns, factors that include; targeted keywords, search marketing strategies, ad copies, metrics and analytics tools, ad campaign optimization and A/B testing.
PPC agency Dubai could manage your advertisement and consider PPC management software for some areas. But it’s a complicated business, and if you don’t have a solid plan, you can lose money.
That’s why many businesses choose to work with a digital agency like Point Blanc Media to maximize their ad spending and conversions. If you decide to work with an agency, they will take over the management of your PPC campaign for you and recommend changes that will increase the efficiency of your business.
Categories of Pay-Per-Click (PPC) Services in Dubai
Pay-per-click falls into three primary categories, that involves:
1. Text Ads
Text ads, as the name suggests, are a form of text advertising. The limits and structure of the document are determined by PPC Consulting Services. These are all formats that are commonly provided when searching for material from PPC platforms. The simplest text ad format includes a headline, URL, and two lines of ad text.
2. Display Ads
Display ads can be text, images, or a combination of both. There are certain rules that must be followed if your brand wants to use sponsored display ads to promote its product/service. The graphic design of your ad must follow the site’s search page guidelines.
3. Shopping Ads
Shopping ads appear when users enter a query into a search or shopping engine. At the end, you will find pictures and information about the dealer, brand, features, price and assortment. Compared to text ads, shopping ads use images to add aesthetic appeal, helping them attract potential customers more effectively.
PPC Management Responsibilities
There are some specific PPC campaign management responsibilities that require analyzing and optimizing PPC advertisements. This includes analyzing data, identifying trends and improving ad campaigns.
PPC services in Dubai offer these responsibilities, which include paid search strategy development, budget management, setting up ad groups and keywords, as well as bidding strategies.
Further, they play around in these areas:
- Research and implement new strategies
- Generate reports on campaign performance & make recommendations
- Complete keyword & competitive analysis
- Follow Google updates
- Manage campaign budgets to align with company goals
- Create Ad copy and target by channel
However, to complete these tasks, a PPC agency in Dubai requires expertise and a variety of skills to get the best returns, which is why some advertisers prefer to hire agencies.