The Art of Color: Upgrading Your Brand’s Visual Design

We think about a certain American fast food franchise when we think of a red brand. When we think of a blue brand, we might think about a social media app. Do you think of a certain tea brand when we mention a yellow brand? This just goes to show how much colors and consistent branding impact our collective memories! 

The psychology of color is complex and nuanced. While the colors won’t persuade people to purchase your product or service, they go a long way in creating brand recognition and equity! 

If you understand how colors influence our feelings, you can use them in your branding to create particular emotions and associations among your target audience. In this blog, we shall discuss how a strong brand identity is created with colors and how logo, website, or business card design in Santa Clara helps. 

The Psychology of Colors

So, you have chosen a logo or business card design service in Santa Clara. So, for your brand, what color should you choose?

Red or orange excites and energizes. Blue is strong and dependable. Green reminds us of nature and freshness. But this isn’t enough. Changing the tone or shade also creates various emotions. Applying the same colors in varied contexts also changes the effect and meaning. 

To define feelings and concepts, fundamental theories of color provide us with a logical architecture. The services which provide branding and logo design in Santa Clara prepare a cohesive plan behind your brand’s palette. 

Let’s discuss some of the most essential associations.

• Red

Red is brave, bold, youthful, dominant, passionate, and energetic. It’s even considered to invoke hunger! That’s why so many food brands use red.

• Blue

Blue is trustworthy, likeable, dependable, clean, etc. Logos in blue are popular because the color is popular among one-third of Americans! Since it feels official and predictable, it’s frequently used in corporate and business sectors.

• Yellow

Yellow is cautious, positive, happy, youthful, and energetic. It’s bright, which grabs our attention first. This makes it great to use as a pop of color, pairing it with other colors in packaging, logo, or business design in Santa Clara.

• Green

Green is about nature. It denotes freshness, balance, health, and more. This color is used often in branding, indicating eco-friendly, natural, and fresh products. Many agricultural goods and services use green. Darker green invokes luxury.  

• Purple

Purple invokes creativity, fantasy, imagination, decadence, and luxury. Purple is a wildcard in graphic design for small businesses in Santa Clara. This is a great color to differentiate yourself from the rest since it’s not as common in logos as other colors.

• Pink 

Pink is feminine, confident, seductive, youthful, kind, loving, etc. If you’re selling products or services focused on the female audience, you might be considering this color. However, it’s not the norm! Today, more and more businesses that have nothing to do with beauty or toys for girls are using pink to stand out in a saturated market.

• Orange

Orange is optimistic, cheerful, fun, friendly, and lively. For an earthier feel, darker orange shades are used, while brighter orange is used to represent playfulness. 

Choosing The Color of Your Brand

You need a strategy before you choose your brand colors, which lays the base for the rest of the building blocks of your visual identity. 

When you think about your brand’s color, ask yourself these questions first:

• If it’s a rebrand, do the existing colors already have brand equity, or should you discard them because your competitor is also using them?
• Will your color only occupy digital space, or do you have plenty of physical products or materials requiring packaging design?
• What colors are trending in your niche?
• What colors perfectly represent the personality of your brand?

While it looks simple, the color selection has a massive effect on the success of your brand. Employing unlimited graphic design services in Santa Clara, such as Copa Design, allows you to make confident color choices that are rooted in comprehensive research and experience. 

When a meticulously chosen brand color meets a robust strategy, it becomes the foundation of great branding. Make your business and brand story different from everyone else’s with the right colors!