so you opened your shopify seo store and now you want people to find it on google right you want people to search for stuff like buy watches in egypt or best hijab for summer and boom your store shows up
but here’s the thing it doesn’t work like magic you need to do seo
seo means search engine optimization and it’s how you get your shopify seo store to show up higher on google and get more visitors and more sales and if you in Egypt this guide is made just for you
we gonna break down everything you need to know in simple steps no tech talk no headache just real talk from someone who’s been there
and if you ever feel stuck or need help you can always contact an seo company in egypt to help you out
why seo is important for your shopify store in egypt
ok so here’s the truth ads are great and all but they cost money and once you stop paying the traffic stops
seo on the other hand is like building a street to your store once you rank on google people will keep coming even while you sleep
plus in egypt people google everything from where to buy shoes to best skincare products to gifts for eid and if your store shows up first you win
step 1 choose the right keywords for egyptian market
before you do anything you need to know what people are searching for
for example let’s say you sell perfumes in egypt don’t just write perfume as your keyword think like your customer maybe they type best perfumes for women in cairo or oud perfume for men egypt
use tools like ubersuggest google keyword planner or just type in google and see what autocomplete shows
make a list of 20 to 30 keywords you wanna rank for
step 2 optimize your home page and product titles
your home page should clearly say what you sell and include your main keyword
example home page title best online store for handmade bags in egypt
don’t write something like home or welcome to our store that’s a waste
same with product titles instead of red dress write red maxi dress for women in egypt
this helps google know what your page is about and show it to the right people
step 3 write unique product descriptions
please don’t copy paste from supplier websites or use same description for 10 products
google doesn’t like duplicate content and neither do customers
write short friendly descriptions that include your keywords and explain benefits like
this cotton hijab is soft comfortable and perfect for hot egyptian summers available now with fast delivery to cairo and alex
step 4 use alt text on images
google can’t see images it reads the alt text so every image should have a short description with a keyword
example alt text for a product image red leather handbag egypt
this also helps with image search which is big in egypt for fashion and food stuff
step 5 speed up your shopify store
egypt internet is not the fastest and if your store is slow people leave before it even loads
use tools like pagespeed insights to check your speed and fix things like big images unnecessary apps or slow themes
faster sites get better ranking and more happy users
step 6 make your store mobile friendly
most people in egypt shop from their phones not laptops
so your store must look good and work fast on mobile
shopify themes are usually mobile responsive but test it yourself and fix any problems like small text buttons that are hard to tap or long checkout process
step 7 write a blog for your shopify store
blogging helps you add more keywords to your site and answer questions people are searching for
you can write posts like
- top 10 perfumes for men in egypt
- how to choose the right abaya for summer
- gift ideas for eid under 500 egp
this brings traffic to your store and also builds trust
plus blogs are great for pinterest too
step 8 fix your shopify urls
shopify urls can be messy like /products/red-dress-123456
clean them up to look better like /products/red-maxi-dress
also make sure categories have good urls like /collections/women-bags not /collections/1234bags
clean urls are better for google and people both
step 9 add meta titles and descriptions
every page and product should have its own meta title and description this is what shows up on google
you can add these in the shopify admin under search engine listing preview
example title red maxi dress for summer in egypt | brand name
example description shop red maxi dress made for hot egyptian weather fast delivery to cairo giza and alexandria
keep titles under 60 characters and descriptions under 160
step 10 build backlinks from egyptian websites
backlinks are links from other sites to your store and they are very important for seo
try to get links from blogs in egypt facebook pages influencers or local directories
you can also write guest posts or get featured in egyptian fashion or lifestyle websites
if you don’t know how to do this an seo company in egypt can help you
step 11 create collection pages
collections help organize your products and they can rank on google too
make sure each collection page has a keyword title and small paragraph
like /collections/hijab-egypt and write something like discover our stylish hijabs perfect for egyptian women all seasons fast shipping available
step 12 use shopify apps wisely
there are seo apps in shopify like plug in seo or booster seo that help you find errors and optimize things faster
but don’t install too many apps they slow your site so choose only what you really need
step 13 install google search console and analytics
google search console helps you see what keywords you rank for and fix indexing issues
google analytics shows you how people use your site where they come from and what pages they visit
both tools are free and give you super useful info
step 14 avoid duplicate content
shopify sometimes creates duplicate urls for same product like with and without tags or filters
this confuses google
use canonical tags and avoid too many filters in your urls
your seo app or a developer can help you with this
step 15 make checkout easy and trustable
a complicated or shady looking checkout kills conversions
use trust badges offer cash on delivery for egypt customers show phone number and have clear return policy
this not only helps sales but google also likes good user experience
step 16 update your content regularly
don’t just create your store and leave it
update product descriptions blog posts and pages every few months
google loves fresh content and rewards active websites
step 17 add customer reviews
real reviews from egyptian customers help you rank better and build trust
shopify apps like judge.me or loox make this easy
ask your customers to leave reviews and maybe offer small discount in return
step 18 use local language
don’t use only english if your target is egypt use arabic in your product titles or blog posts or even mix both
example instead of saying summer scarf say summer scarf شال صيفي خفيف
this helps reach more local people and match their search terms
step 19 use schema markup
this is technical but helps your pages show stars prices availability in google results
most shopify seo apps do this automatically or you can hire the best marketing agencies in egypt to do it right
step 20 be patient and consistent
seo takes time don’t expect to rank in 3 days or even 3 weeks
keep working on your site posting content getting backlinks and improving user experience
after few months you will start to see traffic growing and sales going up
bonus tips
- always write like you talking to your customer
- add internal links from blogs to products
- share your blog posts on social media
- ask for google reviews
- optimize images before uploading
when to hire an seo company in egypt
sometimes you do all this and still don’t get results or maybe you don’t have time to do it yourself
that’s when a good seo company in egypt can help you they will do full audit of your store fix all issues build backlinks create content and help you rank faster
it’s like having a team of experts working to grow your store while you focus on your products
final thoughts
shopify is one of the best platforms to start an online store in egypt but without seo you are invisible
you don’t need to be a tech nerd to do seo just follow the steps in this guide and keep improving little by little
and if you need help never feel shy to contact a professional seo company in egypt that knows the market and can help you grow faster
remember seo is like planting a seed it takes time but when it grows it gives you free traffic and sales every day
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