SEO-Friendly Web Design Tips for Better Google Rankings

Every website wants more traffic, conversion, sales, and profits. However, some lack the charm and end up getting lower ranks on search engine page results. Poor web design elements and content could be the factors leading to such outcomes.

Optimizing your website’s design can enable you to get more traffic, leading to higher conversions for your business. In this article, you will explore various SEO-friendly tips for web design in Toronto, which will help you earn better rankings on search engines, especially Google.

You will also learn the benefits of getting your website design optimized, which will help you understand its importance in a comprehensive way.

Best Practices for SEO-Friendly Web Design

Here are some appropriate practices you can follow to ensure a SEO-Friendly web design, as given below:

Create Easy-To-Index Content:

If the content present on your website cannot be indexed, it won’t get the desired rank on search engines. Most importantly, content plays a significant role in crawling and indexing as search engines send crawlers to understand the website and its elements. You can quickly analyze if Google is finding it hard to index your content with the help of Google Search Console.

This tool also allows you to check individual pages with the help of the URL inspection tool. It will help you know if Google is facing problems accessing your page.

Build a Mobile-First and Responsive Design:

In recent times, mobile devices have contributed to more than 50% of traffic for all websites. That means you need to start thinking about building a mobile version of your website. Google has a “Mobile-first index” approach that looks first at the mobile version of your website.

If your site is optimized for mobile phones, it is more than enough to satisfy Google and visitors. You just need to follow three things to build a web design that is mobile-friendly, as given below:

1. You need to ensure the website is responsive on all kinds of screens, whether it is a mobile or a laptop.
2. You should also make your website touch-friendly by ensuring that your buttons and icons can be easily tapped. You should also ensure it is easy to zoom and scroll.
3. Your content should also be written using appropriate fonts and should be visible to read on smaller screens.

Use a Simplified Website Architecture:

Many people consider website architecture to be quite complicated. However, it is not. It simply defines how all the pages on your website are linked with each other.

Generally, everybody wants to keep their website architecture simple. It will allow Google to find and index the content easily.

Enhance Your Loading Speed Using Core Web Vitals:

Google has been analyzing the loading speed of websites on both laptops and mobile phones. Furthermore, pages with slow loading speeds can experience higher bounce rates. To avoid such issues, you can use Core Web Vitals, which will help you measure the loading speed of your website and identify the issues hampering it.

It measures your website’s loading speed using three crucial metrics:

1. Largest Contentful Paint: It allows you to know how fast your content loads.
2. Interaction to Next Paint: It helps you analyze how responsive your website will be to user interactions.
3. Cumulative Layout Shift: It allows you to know the amount of unexpected layout shifts.

Utilize Internal Links:

Internal links are those present on one page of your site that give access to the other. They assist search engines and users to discover your content. These links even provide context about the pages linked with each other, which is essential for ranking. Simultaneously, they also offer users with helpful resources.

While placing links, you need to use descriptive anchor text for your internal links. You should also ensure linking to and from important pages, which will make it easy for users and Google to find them.

Keep Your Site Secure:

Another factor that helps Google to rank a website is its security. It has been doing so since 2014. Using hypertext transfer protocol Secure offers an encrypted connection between the server of the website and the user’s browser.

The best way to ensure the security of a site is by checking for a padlock icon on the address bar.

Apply Schema Markup:

It may not be the visible aspect of your website, but schema markup can be helpful for Google in understanding your content. Also called structured data, it is a code you add to your website to offer search engines with more details about the content and elements present on your page.

You can leverage schema markup to define the opening hours of your business, along with a particular post’s author and various other things.

Sometimes, Google uses this information to create rich snippets that you see on search results.

Additional Things to Optimize for Better Rankings on Search Engines

1. Image Optimization.
2. Providing Transcripts.
3. Using Canonical Tags.
4. Simplifying Your URL Tags

Conclusion

Creating an SEO-friendly website design may seem to be an uphill task. However, it can be really beneficial in earning higher ranks on search engines and ensuring better visibility and conversions. With the abovementioned practices, you will be able to ensure the website reaches your audience and ranks higher than you expect.