tiktok is no longer just for dance videos or funny trends it has become one of the strongest tools for brands who want to grow fast and reach more people especially in egypt
but just posting random videos is not enough anymore now you need to use tiktok seo to really stand out and be seen by more users
in this guide we will explain what tiktok seo means and how egyptian brands can use it to get more views followers and sales
whether you are a small shop in cairo a startup in alexandria or working with seo companies in egypt this guide is for you
what is tiktok seo
seo stands for search engine optimization and on tiktok it means making your videos easy to find when people search for something
just like google tiktok has a search bar people use it to find tips products tutorials reviews and more
if your video shows up when someone types something then your reach grows a lot and that’s what tiktok seo helps with
why tiktok seo is important in egypt
egypt has a huge number of tiktok users many are young many love to shop online many are looking for content in arabic
and because tiktok is still growing fast in egypt that means less competition now is the best time to build your spot
seo helps your content last longer and get shown even after days or weeks unlike just trending for 1 hour
step 1 understand what people search on tiktok
the first step to do good tiktok seo is to know what people are typing in the search bar
go to tiktok and type a word like fashion or food and see what suggestions come up
these are real things users are searching
you can also check trending hashtags or look at comments people often ask questions there
once you know what people search now you can use that info in your content
choose 1 or 2 main keywords per video
for example if you post about skincare then good keywords might be
- egypt skincare routine
- how to fix oily skin
- best products for summer in egypt
marketing companies in egypt use this step in all their work because keywords are the base of everything
step 3 add keywords to captions
now add your keywords to the video caption not just random emojis
you don’t need to write long just clear
example
“simple egypt skincare routine for oily skin 2025”
this helps the algorithm understand your video and show it to the right users
step 4 say the keyword in your video
tiktok also listens to what you say
so try to say your keyword in the first few seconds of your video
example
“hi today i’m sharing my skincare routine for oily skin in egypt”
this helps your video get found by voice search or smart search
step 5 use text on screen
add the keyword or topic as text in the video itself
for example write “oily skin fix” or “egypt summer skincare”
this helps with viewers and also the algorithm understands it better
also many people watch without sound so text helps a lot
step 6 use keyword based hashtags
hashtags are still important but use smart ones not just viral ones
combine big hashtags and small ones like
- #skincare
- #skincareegyp
- #egyptbeauty
- #oilyskin
- #skincare2025
don’t use too many 4 to 6 is enough
also don’t repeat same tags every post mix it up
step 7 write keyword in file name before upload
before you upload the video rename the file on your phone or computer with the keyword
example
“egypt-skincare-oily.mp4”
this is a small trick but it helps the platform know what your video is about before it even goes live
step 8 post when people are active
even if you have good seo you need to post when your audience is online
in egypt best times are usually
- 12pm to 2pm
- 5pm to 8pm
- friday and saturday are hot days
check your analytics and test different times to find what works best for you
step 9 use arabic and english
many users in egypt search in both arabic and english so mix both
example say “روتين البشرة الدهنية” and also “oily skin routine”
this helps you reach both groups and grow faster
also you can use arabic text and voice to connect better
step 10 answer common questions
make videos that answer common problems or questions
like
- best moisturizer for egypt summer
- how to wear hijab in heat
- how to keep food fresh in fridge
these types of videos are loved by search users and get saved and shared more
step 11 create video series
when people like your content they want more
make a series like “5 day skincare fix” or “ramadan kitchen hacks”
use part 1 part 2 etc in your captions and video titles
this keeps users watching more of your content and builds trust
step 12 use hooks in first 3 seconds
you must catch attention fast
start with a question or a bold statement like
- do you live in egypt and have oily skin
- this will save you 300 pounds
- i tried this for 7 days and wow
hooks help people stop scrolling and watch longer
step 13 watch time matters
the longer people watch your video the more tiktok shows it to others
so make your content clear short and useful
you can even loop the video so people watch it again
good seo + long watch = more views
step 14 repurpose blog or youtube content
if you have a blog or youtube use that content and turn it into tiktok videos
example you have a blog post about “top 5 makeup products in egypt”
make 1 short video for each product
use same keywords and add value
seo companies in egypt do this all the time to save time and grow traffic
step 15 use comments to boost seo
ask people to comment with their own tips or questions
more comments = more engagement = better reach
also reply to comments with new videos using the reply feature
this creates more content and shows you care about your audience
how to track your tiktok seo
go to analytics and check
- views from search
- follower growth
- top performing videos
- watch time
- save and share count
also check if people click your link in bio if you have one
this shows if your videos are helping you grow
extra tips for egyptian brands
- use real locations like maadi zamalek nasr city etc
- showdaily life not just perfect setups
- use humor and local jokes
- speak like your audience not too formal
- follow egypt events and holidays in content
this helps you feel closer to your viewers and builds stronger connection
how seo companies in egypt can help with tiktok seo
if you don’t have time or skill to do all this a good seo company in egypt can help you
they can
- do keyword research
- plan your video topics
- optime your profile
- write seo friendly captions
- help with editing and hooks
- report and improve based on data
they also help connect your tiktok traffic with your website or shop
so you don’t just get views you get real results
mistakes to avoid
- copying viral content without value
- using too many has
- posting once then going silent
- ignoring comments
- making videos with no keyword plan
these mistakes stop your growth and confuse the algorithm
success story from egypt
a small hair care brand in alexandria started posting simple tiktok videos 3 times a week
they used smart keywords in captions and voice they showed real users and real results
in 2 months they got 200k views 7k followers and 3x sales on their website
they didn’t use big ads just smart tiktok seo and consistent posting
what type of content works best
- tutorials and how to
- before and after
- day in the life
- views and unboxing
- top 3 or top 5 lists
- funny or relatable moments
- myth busting
- product demo with voice
just pick your niche and make content that helps or entertains
how to start your tiktok seo plan
1 pick your niche and topics
2 find 10 good keywords users search
3 plan 7 videos for next week
4 write captions with keywords
5 post at best time
6 check what works and repeat
keep going for at least 4 weeks to see real growth
final thoughts
tiktok is not just fun it’s a smart way to grow your brand in egypt fast and for free
but you need to do it right and that means using tiktok seo to get found and grow
whether you are doing it alone or with one of the smart seo companies in egypt this method can bring you real views traffic and even sales
start small stay real and optimize every post with search in mind and you will see your brand reach go up and up
More Stories
How PPC Agency Can Cut Ad Costs and Improve Conversions
How Do You Add a Request a Quote Option on All WooCommerce Products?
Explore the Future of SAP in the Retail Industry