Key Differences between a Digital Marketing Agency & a Performance Marketing Agency in Saudi Arabia

okay so if you have a business and you want to grow online you need help from experts right there are two kinds of agencies that can help you a digital marketing agency and a performance marketing agency but they are not the same they do different things and its important to know the difference so you can choose the right one for your business let’s talk about how they are different

what is a digital marketing agency

they make your business look good online they create ads posts videos and other content to help people know about your brand they focus on making your brand popular and getting people to trust it like if you sell shoes they will post pictures of your shoes on instagram facebook and maybe even tiktok

what is a performance marketing agency

they focus on results a performance marketing agency runs campaigns that bring real results like more clicks more website visits or more sales you only pay for what works so if their campaign doesn’t bring results you don’t waste money

difference in goals

digital marketing agency

their main goal is to build your brand they want people to know about your business and like it they don’t always focus on immediate results but they create a strong image for your business

performance marketing agency

they focus on getting results fast like if you want more people to visit your website or buy your products they create campaigns that make this happen their goal is to give you a good return on investment

difference in approach

digital marketing agency

they use creative content to make your business look amazing they create videos social media posts blogs and even email campaigns their work is all about creativity and storytelling

performance marketing agency

they use data to make decisions they analyze numbers and use tools like google ads and facebook ads manager to run campaigns their work is more about numbers and strategies than creativity

difference in payment

digital marketing agency

you pay them for the work they do like creating posts videos or managing your social media it’s usually a fixed cost and you pay them every month

performance marketing agency

you pay them based on results like clicks sales or leads this is called performance-based payment which means you only pay for what works

why this matters in saudi arabia

big online market

saudi arabia has a huge online market with lots of people shopping and looking for services if your business is online you need to reach these people and both kinds of agencies can help but in different ways

young audience

the young people in saudi arabia love social media like snapchat instagram and tiktok a digital marketing agency can help you connect with them through creative content while a performance marketing agency can target them with ads that make them take action

examples of their work

digital marketing agency

they might create a video about your brand story and post it on youtube or they can design a beautiful instagram post that shows your product in a creative way

performance marketing agency

they might run a google ads campaign that targets people searching for best coffee shops in riyadh or create a facebook ad that offers a discount code to get more sales

common mistakes to avoid

choosing the wrong agency

some businesses don’t know the difference between these two types of agencies and pick the wrong one for their goals if you want to build your brand choose a digital marketing agency if you want fast results choose a performance marketing agency

not setting goals

if you don’t have clear goals you won’t know which agency to choose make sure you know what you want like more sales more website visits or more brand awareness

not checking reviews

always check what other people say about the agency before hiring them if they have bad reviews you should look for someone else

how to choose the right agency

know your goals

do you want to build your brand or get more sales if you want to build your brand go for a digital marketing agency if you want more sales or clicks go for a performance marketing agency

ask questions

ask the agency about their work and how they can help your business if they can explain it well they are probably a good choice

look at their work

ask to see what they’ve done for other businesses if their work looks good they can probably help you too

conclusion

so yeah digital marketing agencies and performance marketing agencies are different but they are both important for businesses in saudi arabia you just need to know what you want for your business and choose the right one good luck with your marketing i hope your business grows big and successful