is paid search dead google ads evolution and the future of ppc in egypt

ok so lately maybe you hearing stuff like paid search is dying or dead google ads dont work no more or everyone is moving to tiktok or instagram ads and if you are someone in egypt running a business or even working at online digital marketing agencies in egypt maybe you asking yourself should i still spend money on ppc

like is it still worth it

in this article we gonna talk about what is really happening to google ads how ppc is changing and what egyptian businesses should do to survive and grow in this new world

what is paid search anyway

so paid search is like when you go to google and type something like buy shoes in cairo and then the first few results are ads those are paid search ads you pay google money to show your ad when people search for certain keywords

and ppc means pay per click which is the way you pay you dont pay for the ad to be there you only pay when someone actually clicks on it

it sounds fair right but there is more to it than that

is paid search dead nah not really

so lets clear this first no paid search is not dead but yes it is changing a lot and if you not changing with it then yeah your results will be dead

what is happening is that more people are using other platforms more people are using voice search and visual search and google itself is changing how it shows results now you got maps images snippets ai overviews and more

also the cost of google ads is going up in some industries and it feels like you pay more and get less and that sucks right

but still google search is the main place where people go when they want something for real like if someone types buy laptop in egypt they are ready to buy and thats where ppc still wins

how google ads changed in the last years

man if you used google ads like 5 years ago and then now you will see big difference

1. smart bidding

before you had to set manual bids now google does it for you with smart bidding which is cool but also kind of scary like you give control to the machine

2. broad match behavior

google now matches your keywords with way more search terms even if they not exactly what you typed so you might pay for clicks you didnt want if you not careful

3. responsive search ads

you dont write one ad anymore you give google like 10 headlines and 4 descriptions and it mixes them and shows what it thinks works best

4. performance max campaigns

this one is new and its like google says give me your stuff and ill run the ads for you everywhere search display youtube gmail everything you dont control much but it can work if you trust it

problems with ppc in egypt

ok so lets talk about what problems we see with ppc here in egypt

1. high cost per click in some niches

if you in real estate or law or finance the cpc can be very high like 30 egp or more per click and not all clicks turn to leads

2. low trust in online ads

some people in egypt still dont trust ads or they click by mistake or they just window shopping not really buying

3. bad landing pages

you click an ad and boom it takes forever to load or it looks bad on mobile or its confusing so the person just leaves and you lose money

4. no tracking or bad tracking

some businesses dont setup conversion tracking or they track wrong stuff so they cant know whats working and whats not

5. no optimization

people just run ads and forget about them they don’t test new ads they don’t check negative keywords and they wonder why results are bad

how a digital marketing agency in egypt can help fix this

if you feeling lost then maybe it is time to work with a pro team like a digital marketing agency in egypt who already ran campaigns for different businesses and knows what works and what to avoid

they can

• set up your google ads the right way
• write good ad copy
• create better landing pages
• do proper keyword research
• track your results
• test and optimize

plus they know the egyptian market and egyptian behavior so they speak your customer’s language

what is the future of ppc in egypt

ok now lets talk future what is coming and how to stay ready

1. ai and automation

google is using more ai and automation and you cant fight that so better to learn how to use it smart bidding smart creatives performance max campaigns all that

but dont just trust blindly keep watching the data

2. more focus on intent

not all clicks are equal focus more on people who are ready to buy not just browse try using exact match keywords and retargeting

3. local campaigns

if you have a store or office try local ads they show up in maps and when people search near you google my business is very powerful

4. first party data

cookies going away soon so start building your own email list and customer data so you can use that for targeting and retargeting

5. integrate with other channels

ppc alone is not enough anymore combine it with seo social media and email for better results this is called full funnel strategy

is it better to do seo or ppc in egypt

good question and the answer is do both seo takes time but brings free traffic ppc is fast but costs money when you do both you get the best of both

like run google ads while you grow your seo then reduce ad spend later when your site ranks better

what to do if your google ads are not working

dont panic and dont quit yet check these things first

• are your keywords too broad
• is your ad copy boring
• are you using smart bidding right
• is your landing page good
• is tracking working
• are you testing different ads
• are you checking negative keywords

most times the fix is simple you just need to look closer

example from egypt

lets say you own a small gym in nasr city and you running google ads for gym cairo now if your ad takes people to a slow homepage and it has no contact number or offer they will leave

but if your ad says join our gym in nasr city first month free and it goes to a landing page with the same offer and easy contact form your conversion will go up

its not just about ads its about the whole experience

why egypt is still a good place for google ads

egypt has millions of people searching on google everyday and not all businesses use ppc so if you do it right you can win big

also many egyptians trust google more than other ads like they google stuff before buying so you want to be there when they search

yes cpc is going up yes competition is more but still there is room for growth especially in niches like health education ecommerce services and tourism

tools to help with ppc

here are some tools that help with google ads

• google keyword planner
• semrush
• ubersuggest
• spyfu
• google analytics
• google search console
• hotjar
• instapage for landing pages
  

you dont need all of them just pick what works for you or let your digital marketing agency in egypt handle that

final advice for ppc in egypt

ok so to wrap this all up heres what you should do

• learn how ppc is changing
• dont panic about ai use it smartly
• focus on quality not quantity
• fix your landing page
• track everything
• test and keep testing
• combine ppc with seo and social
• work with experts if you not sure

and remember google ads still work in egypt but only if you do them the right way

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what every digital marketing agency in egypt needs to know about ppc future

if you running a digital marketing agency in egypt or planning to hire one make sure you or they know the future of ppc is not just about keywords and bids

its about the full experience from the ad to the landing page to the customer follow up and also about being ready for ai and privacy changes

the agencies that learn fast and adapt will win the ones who keep using old tricks will fall behind