why your sponsored ads aren’t performing in egypt — and how to fix them

ok so you spending money on sponsored ads and nothing is working like what is even happening you see people getting likes and clicks and all this good stuff but you post ads and get like 2 likes and zero sales this can make you feel like egypt hates you but relax friend it aint about hate its about doing ads the right way

egypt is a cool market like very cool people love social media here like literally everybody is scrolling all day but just cuz people scroll dont mean they gonna stop and click your ad and buy something so lets talk about why your ads are not working in egypt and how you can fix them

1. you not targeting the right audience

this is like mistake number one if you trying to sell baby clothes and you targeting 18 year old guys then sorry but you wasting money targeting is everything in egypt you got to know who wants what and how old they are and what they do and where they live even what language they use online

people in cairo like different things than people in asyut or alexandria and the way they talk is different too you have to know this stuff

how to fix it

use facebook ads manager or whatever tool you using and be specific like very specific dont just choose all egypt make it clear who you want maybe women 25 to 40 who just had babies and live in cairo and love online shopping that kind of stuff makes a big difference

a social media marketing agency in Egypt can help you with that they know the local vibes and help you choose the best audience

2. your ad creatives are just boring

yeah i said it they boring if your ad looks like a powerpoint slide from school nobody is gonna stop and click it people in egypt love fun and drama and colors and cool stuff they love memes they love videos they love real people not just random products

you cant just post a photo and write “buy now” and expect results people scroll fast you got like 2 seconds to make them stop

how to fix it

try videos instead of photos try using real people not models use egyptian slang make it funny or emotional or something that makes people feel

also you can test different designs like test 3 or 4 ads and see which one gets more love then keep using that style

again if you don’t know how to do that just work with a social media marketing agency in egypt they do this every day and they know what kind of creative works here

3. your copy is not speaking their language

listen english is cool and all but most people in egypt are not gonna read a whole ad in english especially if they not fluent they scroll past it even if the product is cool

and sometimes your arabic is too formal like bruh nobody talks like that online people like simple friendly words not stuff from the news or old books

how to fix it

write like you talking to a friend use egyptian arabic use jokes or common phrases and make the text short and sweet long boring paragraphs never work keep it short keep it fun

copywriting is like magic and a good social media marketing agency in egypt will have writers who know how to write copy that actually sells in this market

4. you forgot about mobile users

ok this is big in egypt like 95% of people are using phones not laptops when they see your ad if your ad looks bad on a small screen or your landing page takes forever to load you just lost them they aint waiting

some ads are too small or the buttons are hard to click or the text is tiny all that stuff makes people leave before even seeing what you selling

how to fix it

make sure your ads are mobile friendly test them on different phones check how the images look and if the text is easy to read also make your landing page fast and simple no long forms no too many steps just keep it clean

mobile first always in egypt that’s the rule

5. your budget is too low or you spend it wrong

some people spend like 50 egp and expect magic im sorry but you not getting 100 orders with 50 egp maybe some clicks if you lucky

also sometimes you put all the money on one ad for one day and it crashes or gets rejected and boom you lost your chance you have to be smart with your budget

how to fix it

start small yes but test test test use a small budget to test 2 or 3 different ads and then when you find a winner you increase the budget slow and smart

dont waste it all at once also check when your audience is most active sometimes night works better than morning in egypt

a social media marketing agency in egypt will plan your budget like a pro they know how to get more results with less money

6. you dont have a real call to action

this is a big one you post an ad and it looks nice but you dont tell people what to do like ok its a pretty dress now what should i click should i call you or visit your page or what

people need clear steps if they confused they will scroll away

how to fix it

always always have a clear cta like click here to shop now or send us a message or order with one click dont make them guess tell them what to do

and make the button big and visible dont hide it in the corner

7. you not building trust

look in egypt people dont trust ads easily they think everything is a scam because well a lot of scams exist here so if you want people to trust you and buy from you they need to see proof

they want to see reviews real people using your product maybe even video testimonials or influencers using your stuff

how to fix it

show reviews add screenshots of happy customers do behind the scenes stuff show your office your team your packaging anything that makes people feel you are real

you can also work with nano or micro influencers in egypt they help a lot and people trust them more than big celebrities

if you not sure who to work with a social media marketing agency in egypt can find good influencers for your business

8. your timing is off

timing is everything in egypt if you post an ad at 7 am people are sleeping or at work they not gonna click also if you post during ramadan and you selling something people dont need that time you wasting money

how to fix it

post your ads in the evening like 7 pm to 11 pm works best for many businesses test different times and see what gets more results also think about seasons and holidays like summer winter back to school eid all that matters

9. your landing page is killing the vibe

ok so your ad works people click but then the page takes forever to load or it looks old or hard to use people leave fast even if your product is good the experience matters

how to fix it

make sure your landing page is fast mobile optimized and easy to understand dont make people search too much keep everything clear with big buttons and simple steps

if you don’t have a good website maybe think of using shopify or even whatsapp ordering till you fix it a social media marketing agency in egypt can help you build a proper landing page that works

10. you give up too fast

this one hurts the most some people try one ad and when it fails they quit like bro even the biggest brands in egypt test 10 or 20 ads before finding the one that works ads are about learning what people want

how to fix it

be patient learn from the data try again change your creative change your copy change your audience just dont quit after one fail

and yeah if this sounds like too much work then just hire a social media marketing agency in egypt they already did the mistakes and they know what to do

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final words

egypt is full of opportunity but you gotta speak the local language not just arabic but the real language of the people the jokes the timing the culture all that

ads can work really well here if you respect the culture and learn how people think so dont just throw money on ads and hope for the best

fix your targeting fix your creative fix your timing and most of all fix how you talk to people online

and if you ever feel lost remember that a social media marketing agency in egypt can help you make ads that really work they know the trends they know the people and they know how to turn clicks into customers