How web development impacts seo for websites

Why your site is not showing up on google maybe it’s not just your keywords or content maybe the way your website was built is also causing problems yeah im talking about web development impacts and how it messes or boosts your seo now lot of people think seo is only about using the right words or getting backlinks but that’s only part of the game the real thing starts way deeper like how your website was created from the start

so in this article im gonna break it all down like what web development even is how it can help or hurt your rankings and what you need to do to make sure your website is built in a way that google actually likes and if you don’t wanna do all this yourself don’t worry just talk to the best search engine optimization agency and let them fix things lol

so what is web development really

first let’s get this clear web development is like the tech side of your website it’s the code the structure how pages load how mobile friendly it is and so on

its what developers do behind the scenes to make your website look nice and actually work like when you click a button and it takes you to another page yeah that

web development includes stuff like

• html css and javascript
• loading speed
• server stuff
• how your site works on mobile
• security
• how things are organized in the backend

now let’s talk about how all that affects seo

1. site speed is a big deal for seo

okay real talk nobody likes slow websites even google don’t like them if your site takes more than 3 seconds to load most people bounce and leave

and when google sees that people leave your site quick it thinks your site is bad so it pushes it down in the search results

a good developer knows how to make your site fast like really fast they reduce image sizes remove unnecessary code use better hosting and things like that

you want fast page speed especially in egypt or middle east where some people don’t have fast internet all the time

2. mobile friendly is not optional anymore

more than half of google searches come from mobile now so if your site looks bad on phone you in trouble

google ranks mobile friendly websites higher and this is not new since 2018 they even started mobile first indexing which means they check your mobile version first before desktop

web developers must make your site responsive that means it adjusts to screen size and still works fine and look clean

so yeah if your site isn’t mobile friendly you already losing rankings

3. clean code = better crawlability

google uses bots to scan your website and those bots love clean and simple code like they don’t need flashy animations or effects they need html structure that makes sense

when you use bad coding or messy layouts it makes it hard for bots to understand your content

developers who understand seo build with semantic html use proper heading tags h1 h2 h3 and make sure each page has a clear purpose

that helps google understand your site better and rank it better

4. secure sites rank better

google prefers secure sites you know the ones with https not just http if you still running a site without ssl certificate then you need to upgrade right now

web developers can set up ssl easily and make sure your site is safe for visitors and google will see that and give you some ranking boost

it’s not huge but it’s one of those small signals that matter in seo

5. url structure and navigation

web development also impacts how your site urls are made and how users navigate from one page to another

if your site has weird urls like /page1/xy9we.html that don’t say anything google won’t like that

urls should be clean and include keywords like /blog/how-to-lose-weight-fast

also your site navigation should be clear menus should be easy to follow and not too deep

if users get lost on your site google will also get confused trust me

6. user experience matters

this is big one okay good user experience = better seo

web developers play huge role here like how fast your pages open how smooth it is to scroll how buttons work how forms load

if a user struggles to use your site they won’t stay long and bounce rate goes up and again google sees that as bad signal

so you want your developer to build a site that looks good works well and is easy to use

7. duplicate content and canonical tags

sometimes bad development leads to duplicate content issues like your site can be accessed from both www and non www or with and without trailing slashes and google sees it as duplicate

also if you use filters on your ecommerce site it can create multiple urls with same content

a smart developer adds canonical tags to tell google which version is the main one this saves your seo big time

8. structured data and schema markup

this is next level seo but it comes from web development too

structured data is like extra info you give to google to help it understand your page like if you have recipes events products etc

adding schema markup helps you get rich snippets in search results like stars reviews images etc

but again your developer needs to know how to add these to your site

9. 404 errors and broken links

ever clicked a link and got that annoying 404 page not found yeah that sucks for users and bad for seo too

google crawlers hate broken links so if your site has many of those your ranking drops

a developer should setup custom 404 pages and fix internal links so users and bots don’t get stuck

10. redirect handling

if you change urls or move pages around you need to use 301 redirects to tell google the new location

if not done properly you lose all the link juice and that hurts your ranking

again web developers take care of that during site migrations or redesigns

working with the best seo agency makes it easier

okay so you don’t have to know all this yourself if you just partner with the best seo agency they got devs who understand how to build seo friendly websites from start

they will check your site code loading speed mobile performance and all the other tech stuff and fix what’s broken

also they help with content keywords backlinks and everything so it’s a win win

honestly if your site is already built and ranking bad maybe it’s time to do a technical seo audit and find out what’s wrong

real examples of bad dev hurting seo

seen this many times

• client had amazing content but used a slow bloated template site was not mobile friendly and ranking on page 5
• another site had 50 duplicate pages due to filter options on product listings and google penalized them
• one ecommerce store didn’t have https and lost user trust and rankings in 3 months
• all these issues were fixed by working with devs who understand seo

so what should you do now

here’s what you should do if you want your site dev to help your seo

1. run a site speed test using gtmetrix or pagespeed insights
2. check if your site is mobile friendly
3. make sure urls are clean and include keywords
4. check if ssl is active and your site uses https
5. use proper heading tags like h1 for title
6. remove any duplicate pages or add canonical tags
7. check for broken links or 404 pages
8. talk to a seo agency to do a full audit

trust me these small steps can improve your seo big time

bonus tips from the best seo agency

a lot of times clients don’t know they have tech issues until they do an audit

thebest marketing company will help with both content and development they got full teams who work together not just blog writers but also coders designers and seo strategists

they make sure your site is not just pretty but also google friendly

things like lazy loading images optimizing code compressing css using proper redirects are all handled by their dev team

don’t wait till rankings drop

too many businesses wait till they fall in google ranking before they fix dev problems but by then it’s already hard to recover

if you building a new site start with good dev practices from day one if your site is old maybe it’s time to refresh it and make it more seo friendly

closing thoughts

alright so now you know web development is not just about how your site looks it’s about how it performs loads works on mobile handles traffic and talks to google bots

a good website built by smart developers can boost your seo and help you get more traffic and sales a bad one can hold you back even if you got great content

so yeah if you serious about seo don’t ignore the tech side work with developers who understand search engines or just hire the best seo agency and let them take care of all the hard stuff