How to Combine PPC with Local SEO for Maximum Traffic

SEO and PPC are the two important elements of digital marketing that are known to drive sales and conversions. While both have different functions and characteristics, these two can be a powerful tool if blended together.

Although both have the same goal of capturing search traffic, marketers often think of them to be different than one another. SEO is organic in nature as there is no payment involved. On the other hand, you are required to pay a sum while leveraging PPC.

In this article, you will learn how you can maximize your website traffic by blending local SEO Toronto and PPC together.

PPC and Local SEO: The Big Boost For Website Traffic

Many people may think of the local SEO and PPC combination as just a theory. However, you can integrate these two aspects of digital marketing in the following ways:

Targeting More Competitive Keywords:

Earning ranks organically through keywords can take a lot of time. Even strong content takes a while to rank in an organic way. For keywords that are highly competitive, you may require a strong backlink profile, which takes a significant amount of time to build. 

Meanwhile, you can rank through such keywords while using PPC. As you conduct your PPC campaigns, you will see various high-intensity keywords that cost a sum per click. These keywords can be perfect for your SEO strategy, allowing you to spend your PPC budget more efficiently on keywords that cost less.

Building PPC Audience Via Organic Traffic:

SEO is the best medium to collect significant data useful for your PPC campaign. This allows you to drive more traffic to your website without paying too much. If your website is having a substantial level of traffic, you can use tools like Google Analytics to create remarketing audiences for your Pay-Per-Click campaign.

You can also build remarketing campaigns as per the amount of traffic you have for every stage of the buying funnel. It will help you grow more organic traffic without any issues.

Collect and Analyze More Data on Keyword Performance:

With a solid integration of PPC and local SEO, you can effectively understand which keywords would work well for your business and target efficiently.

If you see an organic keyword offering better conversions, it signifies itself as a valuable PPC target. On the other hand, it would be beneficial to dedicate a long-term SEO strategy to keywords that are paid and well-converting.

Test Ads to Identify the One With Higher Conversions:

SEO is well-known to take a long time to show results. Meanwhile, PPC can generate data rapidly. You can leverage this plus point to your benefit by conducting PPC tests and using the results to tailor your strategy accordingly.

For instance, you can test call-to-action, ad copies, landing pages, and many other things while running a PPC campaign. With such an approach, you don’t have to wait for an organic page to generate traffic and take a long time while doing so. Instead, you can gather and apply your research quickly and optimize your organic pages to achieve higher conversion rates as soon as possible.

Conclusion

Many people consider PPC and local SEO to be quite different in their functionalities, which is true. However, if blended together, these two aspects can take your digital campaign to the next level and help you achieve higher organic traffic.

All you need to do is apply the above mentioned tips that will help you leverage both PPC and SEO to drive more traffic and ensure the best outcomes possible. This way, you will be able to drive more sales and take your website to the top of SERPs without any problem.