How eLeads CRM Helps Car Dealerships Boost Sales and Efficiency

For top quality performance, increased sales and to generate more revenue in this competitive market, car dealerships require more advanced tools. A useful tool is a Customer Relationship Management (CRM) system. It is one of the most widely used CRMs designed for car dealerships. eLeads CRM helps dealerships sell more cars, be more productive, and build better relationships with their customers.

In this article, we will explore how eLeads CRM is beneficial for car dealerships.

What is eLeads CRM?

eLeads CRM is a software solution designed to help car dealerships in managing leads coming from different sources, following up with customers, and tracking sales. A lead is a person who may want to buy a car. eLeads gives sales teams an organized way to keep information on leads in one centralized place, making for easier follow up and sales conversion. Turn your leads into sales without having to locate paper files, eleads CRM keeps all your dealerships information in one organized system.

Helps Manage Leads Better

One of the main problems for dealerships is the loss of leads. Sometimes people show interest in a car and don’t receive a call or email in follow up. With eLeads CRM that mistake should be minimal. The system sends reminders automatically to sales people ensuring that everyone is contacted and on time. Every phone call, email or text is recorded and sales people can see where and how they left each customer.

By taking on time follow ups; dealership will have a greater chance of turning leads into buyers.

Saves Time for the Sales Team

It takes a lot of effort to sell cars. Salespeople spend most of their time with customers. The rest of their time is spent sending messages, scheduling test drives, and maintaining records. When everything is done manually, it can become stressful and slow.

eLeads CRM will help you save time because it will automate many of the functions of selling cars. eLeads can send follow-up emails, without needing the salesperson to do this. It can also auto-populate customer information when a customer submits a request form online. This allows the team to spend time talking to customers, rather than completing paperwork. By spending less time on routine tasks, the sales team can help more customers and sell more cars.

Improves Customer Experience

Purchasing a car is a big deal, and customers want to feel valued. If they are left hanging too long or receive incorrect information, they will ultimately decide not to come back. This is where eLeads CRM can provide a better experience for customers. eLeads CRM stores all customer information in one spot and allows sales people to obtain fast and reliable information. eLeads CRM can also send appointment reminders, service updates, and thank you notes.

If customers are valued and maintained within the business relationship, customers are much more likely to come back and trust the dealership.

Makes Marketing Easier

Good marketing will add visitors to the dealership, but without the right tools, you may not know what marketing is working. eLeads CRM can help there, too! The CRM can track where every lead came from a website, social media ad, or phone call to the dealership. This allows the dealership to track what advertisements have brought in the most buyers.

Eleads CRM also allows the car dealerships to send sales messages to multiple potential or previous clients at once. Communicating with the right people, the right message, and at the right time is much easier.

Helps Managers Make Better Decisions

Managers should be aware of what is going on in their dealership. For example, who is selling the most cars this month? Are the leads being followed up? Where are sales opportunities being missed? eLeads CRM delivers reports that will tell you what is actually going on and more! Managers can see a report or dashboards giving them information about sales success, follow up, and customer activity.

With that information they will formulate a plan on where the issues are and how they will be corrected, if things are successful they can also know this and do more of it.

Easy to Learn and Use

Software can be complex and it could take time to learn using these softwares properly. But eLeads CRM is more made for busy dealerships, so it is designed to be easy. It even looks and feels easy, the layout is crisp, intuitive, and most features are self-explanatory. New staff members can start utilizing eLeads with very little training. Plus, since the system is available on phones, tablets, and computers, it is ultimately easier to access the software from nearly anywhere.

When a software is easy to use, people will actually use it and that means a more effective team.

Final Thoughts

Running a dealership is complicated. There are so many moving parts, many people to speak to, and countless opportunities to lose or create a sale. A great CRM like eLeads CRM is priceless because it helps you run everything considerably smoother from keeping track of your leads and potential sales to saving time, improving customer service and allowing managers to make informed plans of action. eLeads CRM is truly a tool to optimize sales and ultimately time.

If you are still trying to run your dealership using outdated methods or feel stuck, it might be time to switch to a smarter system that can help your business grow and better serve your customers.