Guide to SEO Competitor Analysis

what is seo competitor analysis

seo competitor analysis is like looking at other teams to see how they play a game to help your own team win. when you have a website you want it to show up first on google. but lots of other websites also want to be first. that’s why you need to look at what other websites are doing to see how you can do better. an seo company can help you with this because they know all about websites and how to make them popular.

why seo competitor analysis is important

seo competitor analysis is important because it tells you what your competition is doing. if you don’t look at what other people are doing you won’t know how to be better. it is like when you are running a race. if you dont see how fast others run you wont know how fast you need to be. this helps your seo agency to make your website better than others.

how to start seo competitor analysis

first you need to find out who your competitors are. your competitors are websites that sell the same stuff as you or talk about the same things. you can search on google using words related to your website and see who is at the top. these websites at the top are your biggest competitors. write their names down.

use seo tools

there are special tools to help you find out what your competitors are doing. tools like ahrefs semrush and moz can help you a lot. your seo agency uses these tools too. these tools can show you what words your competitors use the most and what kind of links they have. links are like roads that bring people to your website. the more good roads you have the more people visit your website.

looking at keywords

keywords are words that people type into google when they look for something. your seo agency helps you find the best keywords for your website. when you do competitor analysis you look at what keywords your competitors use. if your competitors use words like best toys or cheap clothes and they are doing good maybe you can also use those words. make a list of these good keywords and use them on your website too.

finding backlinks

backlinks are links from other websites that point to your website. they are very important for seo. your seo agency knows that good backlinks can make your website strong. when you look at your competitors you should see what backlinks they have. if many websites link to your competitors then you can try to get links from those websites too.

check competitors website content

content is what is written on the website. when you do seo competitor analysis you should read the content of your competitors. see what they write about. maybe they write about things you didn’t think of. maybe they have videos or pictures you dont have. your digital marketing agency can help you make better content by looking at what your competitors do well.

analyze website structure

how a website is built is important. if your competitors website is easy to use then people will like it more. look at how their websites are structured. do they have clear menus is it easy to find stuff if yes then your website should also be easy to use. ask your seo agency to help make your website easy to use like your competitors.

look at social media

social media is where people talk about websites and products. if your competitors are very popular on facebook instagram or twitter then you should see why they are popular. what do they post when do they post it how often do they post maybe your seo agency can help you make a better social media plan so people like your website more.

checking competitors ads

sometimes your competitors use ads to get more visitors. look at their ads and see what they say. what words do they use what pictures do they show if their ads work well maybe you can learn something and make better ads for your website. seo services can help you make ads that bring people to your website.

watch competitors website speed

people don’t like slow websites. if your competitors websites load very fast then you need to make sure your website is fast too. your seo agency can test your website speed and help make it faster. fast websites get more visitors because people dont like waiting.

check competitors reviews

reviews are when people write what they think about a website or product. if your competitors have lots of good reviews then they are doing something right. see why people like their websites. if people say the website is easy to use or the content is helpful you should make sure your website is easy and helpful too. your seo agency can help you understand reviews and improve your website.

use what you learn

after looking at your competitors you will have many ideas. use these ideas to make your website better. if you found good keywords put them on your website. if you found good backlinks try to get them. if you saw good content write better content. your seo agency will help you do this right.

how often to do seo competitor analysis

you cant just do seo competitor analysis once. you need to keep doing it because things always change. maybe your competitors start using new keywords or new backlinks. maybe they make their website faster or change their content. check your competitors at least once a month. your seo agency can help you stay updated and always improve your website.

common mistakes in seo competitor analysis

some people make mistakes when they do seo competitor analysis. here are some mistakes you should avoid. first don’t copy exactly what your competitors do. you should learn from them but also be unique. second don’t look at only one competitor. look at many competitors to get many ideas. third don’t ignore small competitors. small websites can have good ideas too. your seo agency will help you avoid these mistakes.

benefits of seo competitor analysis

there are many benefits of doing seo competitor analysis. first you can see clearly what you need to do to beat your competition. second you can get new ideas that you didnt think of before. third you save time because you know exactly what to do instead of guessing. your seo agency can use competitor analysis to make your website strong.

conclusion about seo competitor analysis

seo competitor analysis is very important. it helps you understand what your competitors do and how you can be better. always look at your competitors keywords backlinks content website structure and social media. Don’t make common mistakes and always use what you learn. an seo agency can help you do this well. by doing seo regularly you make sure your website keeps growing and stays popular.