7 Google AdWords Mistakes That Are Spiraling Out of Your Budget and How to Fix Them

Google Ads can be a very effective way of driving targeted traffic to your website and boosting sales. However, if not properly managed and optimized, your campaigns can quickly become money pits, draining your budget without the expected results. As a marketer or business owner, it’s necessary to identify and correct these errors to maximize your Google Ads Mistakes campaigns and preserve your budget.

In this post, we’re going to walk you through seven mistakes that could be hemorrhaging your Google Ads campaigns and inform you about how to fix them. By avoiding these traps, you’ll not only be keeping money in your pocket but also ensuring your ad spend is driving maximum possible revenues.

1. Not utilizing negative keywords

The greatest Google Ads mistake is a failure to utilize negative keywords. They are simply keywords that you do not wish your ad to show up in competition for, but most advertisers do not use them. Google will be more than pleased to display your advertisements to the incorrect people, therefore wasteful clicks, and an empty bank account if you do not utilize negative keywords.

2. Not Leveraging Ad Extensions

Ad extensions are an excellent Google Ads feature, but most businesses don’t use them to their full potential. With ad extensions, you can add more information to your ads, such as phone numbers, additional links, and location information. Ad extensions supplement your ads with more information and increase your presence on search engine results.

How to Fix It:

Make sure you are using all ad extensions that you are eligible for, such as site link extensions, call extensions, and location extensions. These will ensure maximum ad visibility and give extra reasons why people must click your ad. The more observational and informative your advert, the higher your chances of getting an improvement in conversion and a reduction in your CPC or Cost Per Click, thus getting your money to go further.

3. Mobile Optimization is being overlooked

With growing mobile traffic, not mobile-optimizing for your Google Ads campaigns is a cardinal sin. Not having mobile-optimized ads is losing you the majority of your potential customers and thus a poor ROI on the ad spend.

How to Fix It

Make sure your landing pages are mobile-friendly, along with your ads and keywords. You have the ability to bid separately on mobile in Google Ads Mistakes so you can plan to target more specific mobile buyers. Make sure your landing pages are also phone-friendly and fast-loading as well. A decently-designed mobile user interface can enhance conversion rates with the added advantage of preventing wasteful spending on useless mobile ads.

4. Using Broad Match Keywords Without Control

Broad match keywords can expose your ads to a very broad range of search terms. But if you don’t hold them under control, useless clicks can add up really fast.

Using broad match keywords on evil targeting can expose your ads to those who don’t even need or want the things you’re selling and therefore waste your money on useless clicks.

What Do You Do To Fix It

Use broad match keywords sparingly and pair them with modified broad match or phrase match keywords as a means of exerting more control over your targeting. This will allow your ads to be viewed by a more targeted segment while still being able to cast a wide enough net in an attempt to try to snag potential customers. Keep an eye on your search terms report from time to time to identify which keywords are consuming your budget, and optimize.

5. Not Tracking Conversions

It is among the expensive mistakes to run Google Ads campaigns without conversion tracking. If you are not tracking conversions, you have no idea if your ads are yielding positive actions towards your website or not. Consequently, you can waste money on non-returning campaigns.

Utilize Google Ads Mistakes conversion tracking to monitor actions such as form submissions, purchases, and other high-value actions that customers take. This will enable you to identify which campaigns, ads, and keywords are converting and which are not. With conversion data, you can optimize your campaigns to scale what’s working and eliminate what’s not.

Conclusion: Don’t Burn Your Budget Dry, Optimize Instead

Google Ads Mistakes are highly effective at what they do. Negligent errors can drain a budget dry, however. By avoiding these seven pitfalls—negative keywords, mobile optimization, restrictive bidding strategies, tracking conversions, and testing continuously—you can end up with a much more targeted, high-performance campaign that’s well-oiled rather than burning an ad budget dry.