7 Free Digital Marketing Certifications Newbie Marketers Must Do

The online marketing landscape is changing day to day with bringing new ideas and practices into application. To stay ahead in the market competition, you need to update your skills and knowledge. Through this blog, we will discover seven top-certified courses that are best for digital marketing newbies. With their help them they will understand different aspects of digital marketing. 

Top 7 Free Digital Marketing Certifications

1.    Google digital Garage: Fundamentals of digital marketing

The course, Fundamentals of digital marketing, which is offered by Google, is one of the most recommended ones for beginners who are looking to win the digital marketing space. The course is spread over approximately 40 hours with zero charges. This is one of the biggest reasons that it is accessible to anyone with an active internet connection and a passion to learn. When the student succeeds in completing all the modules and clears the final assessment, they receive an industry-recognized certificate that adds value to their position on digital platforms.

The subjects consist of an introduction to the key areas of digital marketing with topics ranging from Search Engine Optimization to email marketing and mobile marketing. Each topic is broken down into chunks that are supported with quizzes and real-world examples. Students enrolled in this course are provided with assignments to complete, and they consider services like assignment help Ireland to write personalized assignments. This further reinforces the understanding of the course. One of the best subjects for those with zero prior knowledge. Backed by Google, which makes it not just informative but highly practical.

2.    HubSpot Academy: Inbound Marketing Certification

HubSpot Academy offers an Inbound Marketing Certificate course for learners to introduce them to the basics of inbound marketing. This course is free of charge and beginner-friendly. Students need to spend just hours and they will learn essential strategies like content creation, social media promotion, and conversion tactics.

This course is ideal for aspiring digital marketers emphasizing on attracting and engaging audiences rather than through traditional methods. Upon completion, learners will receive a certificate that can boost their credibility in the job market. This is an excellent startup for those who are looking to understand and apply inbound marketing principles.   

3.    Meta Blueprint: Meta digital marketing

The Meta Digital Marketing Associate certification provided by Meta is a self-paced learning experience that focuses on the essential aspects of different digital platforms. The complete course covers topics like creating effective ad campaigns, understanding different ad structuring and formatting, and analyzing and targeting the audience. The value of this course is practical it teaches learners the skills needed for successfully marketing on social platforms. Moreover, the agency provides free examinations for selected learners. Upon completion receive a certificate that shows your proficiency in using the marketing platform.

4.    Semrush Academy: Marketing courses

The digital marketing certifications by Semrush Academy offer an SEO fundamental course that is beginner-friendly, covering core SEO concepts. The course outline expands on a four-hour format. It is especially designed for those who are new to SEO, providing them with essential knowledge related to on-page optimization, off-page strategies, and technical SEO. Till the end of the course, learners will understand the ways to improve website visibility, enhance rankings, and drive organic traffic through effective SEO practices. Real-world examples are the part of the course that makes complex concepts accessible and easy to understand. After learners are capable of passing the course, they are awarded a certificate that reflects their knowledge of understanding of SEO fundamentals and a path to pursue a career in digital marketing.

5.    Alison: Diploma in E-commerce

The diploma course offered by Alison is a thorough introduction to different digital marketing tools and strategies. This makes it a perfect match for beginners. The duration of the course is 6-10 hours, covering essential topics like Google tools, AdWords, Google Analytics, and SEO. Understanding of these tools offers learning skills to manage online business activities effectively. Learners can use their knowledge to draw traffic and measure campaign performance. Real-world assignments are also part of the course. As learners are beginners, if they face any difficulty in writing assignments, they look for digital marketing assignment help near them. Upon completing all the assignments and exams of the course, students are awarded a certificate, enhancing their value in digital marketing that can help them in securing a job.   

6.    The University of Edinburgh: Digital Marketing Strategies     

The digital marketing certifications offered by the University of Edinburgh are expanded over an eight-week program where students can learn at their own pace. Each week, you will be taught a mix of text and video content. It takes 4-6 hours to complete a weekly material. This course is free of cost, but you need to pay the fees for certification. Till the end, you will learn the ways to create a digital marketing strategy for your business.

7.    Buffer: An introduction to social media strategy

Buffer is a digital platform that helps learners manage their content across different platforms. In the course, which is based on 43-minute videos, nine lessons are covered. Till the end of the videos, you will learn all the steps that are essential for creating your social media strategy. The course instructor is Brian Peters, one of the directors of Strategic Partnerships at Buffer. Different top magazines have featured his insights. After the end of 43 minutes, you will receive a worksheet with instructions. You need to craft a real social media strategy to clear out the certificate. This strategy helps you to implement your knowledge in real life.

Are all these certification courses free of cost?

All the above-listed ones are free of cost. However, some platforms offer optional paid upgrades for additional features like a physical certificate or advanced content.

Do learners need any prior knowledge for these courses?

You don’t need any background knowledge for this. All these certificates are designed for beginners and cover just the fundamentals.

Do all these services offer certificates upon completion of courses?

There are different criteria for all. Some provide free digital certificates upon completion of the course, while some require passing exams and quizzes before receiving any of these certificates.

Is there any fixed duration for the course completion?

The duration depends on the course you choose. Some are completed in hours, while some require months.

The Final Comment

All of the above digital marketing certifications are an excellent stepping stone for a person who is stepping in starting their career in digital marketing. Whether you wish to understand the basics of SEO, or master advertising, these courses will provide you with valuable knowledge for real-world application.