Welcome to the intriguing and amazing world of Fractional NFTs in Digital Marketing! Now, before you dismiss this as just another buzzword-filled gimmick, I implore you to explore every nook and cranny of this one-of-a-kind marketing tool, which you may very well use to expand your business’s brand presence!
As it stands today, this $200 million dollar NFT sub-industry could just be the secret weapon your business/enterprise needs to conquer the ever-evolving landscape of the digital world! So why don’t we have ourselves a little adventure, where we could explore how Fractional NFTs revolutionize the digital marketing landscape, and how you could leverage this revolutionary technology for your own benefit!
But first, let’s clear up some air of confusion for the people out there that are not most familiar with NFTs and Fractional NFTs.
NFTs and Fractional NFTs, A Quick Refresher
Non-Fungible Tokens or NFTs, has been a staple component of the Cryptocurrency World for the past few years, characterized by digital items converted into marketable tokens for profit and for perks, they have garnered quite the audience especially during the height of the NFT Mania, where the industry raked in billions of dollars in revenue.
Since then, NFTs have mellowed down as more people saw the lack of purpose and utilities as nothing short of a ponzi. To counteract this, NFT visionaries in the crypto space improved upon the old model and created NFTs with multitudes of perks and benefits you can’t find elsewhere!
Fractional NFTs are pretty much the same as your regular NFTs, only that they take the concept a step further!
In simpler terms, Fractional NFTs are variants of Non-Fungible Tokens that are divided into smaller, equal, yet marketable parts called units. This makes for a more affordable share that more people can get into, while still retaining the same amount of benefits and perks as they would have received if they bought a whole NFT outright. The concept isn’t new, taking shape and identity as early as 2021, but it was only now that they really took off, thanks to the efforts of pioneers in the Fractional NFT technology like Ommniverse.ai.
The existence of Fractional NFTs opened massive doors of opportunity for the NFT industry, especially in the realms of collectibility and Web3.0 Gaming. However, some of its features were found to be potent in digital marketing too, which makes it a prime candidate for changing the whole landscape of digital marketing in the near future!
But how so?
Fractional NFTs in the Digital Marketing Landscape
Many have vied to reshape the Digital Marketing Landscape, with their “innovative” features and “never-before-seen” benefits that the Digital Marketing World could experience, but they all failed to provide either consistency and integrity, two very important things you have to uphold if you want to expand your brand’s image and exposure.
With Fractional NFTs, a change is most definitely possible. Here are some reasons why:
- Community Engagement
Fractional NFTs are more than just collectibles that you can purchase and keep inside your wallet’s collection tab forever to collect digital dust. There’s money and presence to be had in these bite-sized NFTs, all thanks to their divided nature.
Being divided makes them easier to produce and cheaper to launch, some even costing nothing to put out in the market. This opens a range of benefits from investors getting on it quite easily, compared to NFTs which are significantly more expensive due to their whole and premium nature. But make no mistake, as Fractional NFTs, though divided and significantly smaller, are still able to retain most if not all of the main NFT’s traits and perks, all depending on the project creator!
Furthermore, Fractional NFTs could be used to reward loyalty and engagement, creating a more interactive community which your business may need a lot of! Acting as some sort of Proof-of-Attention/Engagement protocol for your community, Fractional NFTs are a versatile tool that could enable your project’s multiple sectors, from Financial thanks to the profitability in F-NFTs, to community, thanks to the engagement mechanism that you can endow them with!
- Larger Ecosystem to Market Products From
It goes without saying that the industry of Fractional NFTs is massive and is continuously growing, bagging an approximate amount of $200 million in the middle of 2022 alone, even without the extra benefit of having dedicated marketplaces like Ommniverse.ai at its disposal.
Still, all this means is that if you wish to use Fractional NFTs as a form of a Digital Marketing Maneuver, rest assured that you have an established community/ecosystem to depend upon for support and exposure! Which most of the old Digital Marketing paradigms struggled with.
The existence of an established marketing ground is underappreciated. The fact that you don’t need to waste precious resources just to test the waters is an indispensable benefit enough to sell Fractional NFTs for itself, but there are other traits that it has that makes it a great contender for revolutionizing the Digital Marketing Landscape!
- An Established Support System That Works
With great market valuation comes an established community, and of course an established support system that works, not only in the literal sense but works for scalable concepts like Digital Marketing. Fractional NFTs provide this, not only through a community of investors and benefactors that could help you fund your project in the financial sense, but through the dedicated ecosystem of builders and developers that work towards making the whole Fractional NFT industry bigger than it ever was!
Enter one of these Support Systems in the form of Ommniverse.ai, a leading Fractional NFT marketplace that offers a seamless and user-friendly experience for businesses looking to embrace this revolutionary concept. Ommniverse.ai provides a secure platform to tokenize and fractionalize your digital assets, making it easy for you to engage with your audience and offer them a piece of your brand’s story.
One of the most significant advantages of using Ommniverse.ai is the accessibility it provides to your customers. Fractional NFTs allow people with various budgets to participate in your marketing campaigns. Instead of limiting your audience to high-end collectors or investors, you can engage a broader and more diverse fan base. This inclusivity builds a stronger bond between your brand and its supporters.
Moreover, Fractional NFTs through Ommniverse.ai inject a sense of gamification into your marketing efforts. People love the thrill of owning a piece of something unique, and by offering fractional ownership of your NFTs, you’re tapping into that desire for excitement and exclusivity. This can create a buzz around your brand, leading to increased social media shares and organic word-of-mouth marketing.
But, you might ask, why use Fractional NFTs instead of other traditional digital marketing strategies?
Why Use Fractional NFTs instead of Conventional Means?
The answer lies in the power of ownership and the emotional connection that Fractional NFTs foster. When people own a fraction of your NFT, they become stakeholders in your brand’s success. They are not just passive consumers; they become active advocates, spreading the word about your business far and wide.
Think about it—wouldn’t you be more likely to promote a brand or product that you have a stake in? It’s human nature to share things that make us feel special or part of an exclusive club. Fractional NFTs provide precisely that feeling to your customers, increasing their loyalty and engagement with your brand.
Furthermore, Fractional NFTs offer a new way to reward your most loyal customers. Instead of traditional loyalty programs, where customers collect points or discounts, you can reward them with fractional shares of your NFTs. This creates a unique trust ecosystem, where customers are motivated not just by discounts but by the potential appreciation of their NFT holdings.
Let’s not forget the secondary market potential of Fractional NFTs. As more people buy and sell fractional shares of your NFTs, the demand for these shares can increase, leading to a thriving secondary market. This secondary market can create a self-sustaining ecosystem where the value of your NFTs continues to grow organically.
Of course, like any marketing strategy, there are potential challenges with Fractional NFTs. It’s essential to strike a balance between genuine engagement and the appearance of cashing in on a trend. The magic of Fractional NFTs lies in their ability to create authentic connections with your audience, so be sure not to dilute that with over-commercialization.
Fractional NFTs in Digital Marketing are far from being mere gimmicks. They are powerful tools that can transform the way you engage with your audience, reward your customers, and create a strong community around your brand. With platforms like Ommniverse.ai making it easier than ever to tokenize and fractionalize your digital assets, now is the time to explore the magic of Fractional NFTs and take your digital marketing efforts to new heights. So, don’t wait – fractionalize and conquer!