education marketing in riyadh how schools & universities are using digital ads to increase enrollments

many schools and universities in riyadh want more students they want more people to know about them but big billboards and tv ads cost too much money so now they use digital ads digital ads help them find the right students fast and easy

what is digital marketing for education

digital marketing means using the internet to tell people about your school it is cheaper than tv ads and more people see it schools and universities use google ads facebook instagram and tiktok to show ads to students and parents this helps them get more enrollments

how digital ads help schools in riyadh

1 showing ads to the right people before digital ads schools put posters everywhere but now they can show ads only to people who are looking for schools or universities if someone searches best university in riyadh they see an ad from a university in riyadh this is very helpful

2 making ads in arabic and english many people in riyadh speak arabic and english so schools make ads in both languages this helps them get more students from different backgrounds

3 using social media schools and universities use facebook instagram and tiktok to show videos and pictures of their campus and students when people see happy students they want to join the school

4 working with a marketing agency in riyadh many schools do not know how to do digital ads so they work with a marketing agency in riyadh these agencies help them make good ads that bring more students

5 google ads for schools schools use google ads to show up when people search for them if someone types best private school in riyadh a school that runs google ads can show up first this way they get more calls and messages

6 using videos in ads videos are very important when parents see a video of a school with nice classrooms and good teachers they feel good about it so many schools use video ads to show how good their school is

7 talking to parents on whatsapp many parents like to ask questions before they choose a school so schools put a whatsapp number in their ads when a parent clicks they can talk to someone from the school fast

example how a school used digital ads to get more students

there was a private school in riyadh that was new they had good teachers and nice classrooms but nobody knew about them they started using facebook ads and google ads in two months they got many calls and messages and now they have many students

problems schools have with digital marketing

1 ads cost money some schools do not have enough money to run ads every month so they need to be careful with their budget

2 too many schools advertising many schools in riyadh are using digital ads so competition is high schools need to be smart and make better ads

3 need good websites when people click on ads they go to the school website if the website is slow or looks bad parents leave so schools need to make sure their websites are fast and easy to use

4 ads must follow rules schools cannot just write anything in ads they must follow rules from google and facebook if they break the rules their ads get removed

how to make the best digital ads for schools

1 use real pictures and videos parents want to see the real school not just words so using real photos and videos works best

2 have a clear message ads must tell parents why this school is good is it because of good teachers small classes or modern classrooms the message must be clear

3 use google maps some parents want a school near their home schools should add google maps in ads so parents can see the location easily

4 answer questions fast when a parent messages the school they expect a fast answer schools should have someone ready to reply fast

why digital marketing is the future for schools in riyadh

people in riyadh use the internet every day they search for schools and universities online if a school does not use digital ads they may not get many students more schools are using digital ads because it is cheaper and faster than old ways of marketing

conclusion

schools and universities in riyadh are using digital marketing to get more students they use social media google ads videos and whatsapp to talk to parents and students some schools work with the best digital marketing agency in riyadh to make the best ads digital marketing is now very important for education and it will help more schools get students in the future