Designing Product Pages forMaximum Conversion

In this modern business world dominated by the most advanced technology, which is constantly evolving and shaping a future full of opportunities for businesses within the digital marketplace, The e-commerce business is one of the most promising online businesses that not only gives immense profit to business owners but also revolutionises the way people shop. However, many e-commerce business owners face difficulties in making their websites stand out and generating a decent income. This is because they lack knowledge and expertise in optimising e-commerce websites within the context of designing product pages for maximum conversions. From our experience as an e-commerce website development company in Kolkata, we are going to share some insights on how to create a stunning product page that can attract customers and improve conversion rates.

Crafting compelling product descriptions

The only problem in the e-commerce business is that customers do not get a chance to examine the product they are searching for on the Internet. In order to judge the authenticity and originality of the product, they have to depend on the descriptions of the products written on the websites. Thus, if you can write a compelling product description covering minute details about the product that actually matters to the customers, then they will prefer your e-commerce website more than the others. Being in the business of providing e-commerce website development services in Kolkata, we always recommend that our clients use persuasive language and keep the content clear and concise so that customers do not face any difficulty in judging the authenticity of the product.

Using high-quality images or videos

When customers shop in a physical store, they can visualise as well as touch the product to determine its quality. However, while shopping on any e-commerce website, customers do not get a chance to touch the product. All they have are images or videos about the product, based on which they have to decide whether or not to buy the product. That is why it is always recommended to use high-quality visual elements, say images or videos, on your e-commerce websites so that customers can judge the authenticity of the product more accurately. It will also help your website stand out from the crowd of others who are not using high-quality images or videos.

Use a clear call to action (CTA)

From our experience as an e-commerce website development company in Kolkata, we believe CTA plays an important role in communicating with customers and helping them navigate through the important actions within your website. If any customers find difficulties in adding a product to their cart or face difficulties in finding the payment gateways or checkout page, then they are not going to waste their time on your website. That is why it is important to use action-oriented language like “Buy Now,”  “Add to Cart,”  “Limited Time Offer,”  “Discover More,”  and many others.

Customer reviews and testimonials

No matter how clear the product description you have provided on your website or whether you have used high-quality images or videos to demonstrate the product, customers will always require social proof to gain trust in your business. In the e-commerce industry, social proof is customer reviews or testimonials, which are basically reviews provided on your website by other customers. It is very important to keep in mind that both positive and negative reviews should be included in the product, along with images or videos of the products provided by the customers. If you only provide positive reviews, then it can raise trust issues among the customers; however, listing both negative and positive reviews will help them decide which product they can buy on your website.

Scarcity and urgency tactics

Many e-commerce giants use this technique to quickly sell their products. Using psychological tactics, creating a sense of urgency and scarcity among customers can help clear out your inventory efficiently. Using this technique will not require any attractive discounts or other schemes, which can also improve your profit margin. Many e-commerce giants like Amazon use this technique for electronics items, especially when their inventory is quite low. They raise prices, creating a sense of scarcity among customers.

Esspesoft, the best e-commerce website design company in Kolkata, provides customised solutions for your unique requirements. Our best e-commerce website developers in Kolkata are highly experienced in developing e-commerce websites in various niches and industries. We use modern, cutting-edge technologies for developing e-commerce websites that ensure enhanced functionality that can handle massive amounts of website traffic without compromising the user experience. We are more than just an agency; we are your strategic partner, helping you develop a stunning e-commerce website that can best resonate with your business niche. With us, you can expect full transparency in communication support and guidance throughout the development life cycle. For more information, visit our website and contact us.