customer loyalty programs in Egypt a marketer’s step by step guide

Today we going to talk about something very important for businesses in Egypt it’s called customer loyalty programs if you want to keep your customers happy and make them come back again and again then you should really think about having one

Egypt has many stores and brands and all of them want the same thing more customers and more sales but it’s not easy to get that people have so many choices they can shop from anywhere online or in stores so you need to give them a good reason to choose you

that’s where loyalty programs come in they help your business grow by giving rewards and offers to customers who buy from you more than one time

In this guide we will go step by step to show how to make your own loyalty program in Egypt we will also give tips from marketing experts and show why this works and why sometimes it fails

Also if you’re searching for a digital marketing agency in Egypt that can help with customer loyalty and many more marketing ideas we will show you where to go

what is a customer loyalty program

a loyalty program is a system where you give rewards to your customers to say thank you for buying from you maybe they get points when they buy and later use them to get a discount or free product or maybe they get special offers only for loyal members

the goal is to keep your customers coming back again instead of going to your competitors

why loyalty programs are good for businesses in egypt

in egypt customers love discounts and offers also many people now use phones to shop or follow brands so it’s easy to run a loyalty program through sms emails or mobile apps

here are some good things that happen when you have a loyalty program

• you keep your customers happy and they buy more
  
• they tell their friends and bring you new customers
  
• you save money because keeping old customers is cheaper than finding new ones
  
• you collect data to know what your customers like
  

now let’s see how to build one step by step

step 1 know your customer

before you start you need to understand who your customers are what they like and how they shop do they buy online or in store how much do they spend what kind of rewards they will enjoy

you can collect this info from your sales data or ask customers to fill short survey also a Full-service marketing agency in Egypt can help you with this research if you don’t know where to start

step 2 pick the type of loyalty program

there are many kinds of loyalty programs choose one that fits your business and customers here are the most common ones

point based program

this is most popular customers get points when they buy something then they can use points to get discount or product example spend 100 egp get 10 points

tiered program

in this system customers get better rewards the more they spend for example silver gold and platinum levels each one give more benefits than the last

punch card or visit based

good for cafes or small shops you give a card and each time customer buys you stamp it after 10 stamps they get something free

paid membership

some brands give special deals to people who pay small fee every year for example free delivery or early access to sales

hybrid program

this is mix of 2 or more types like points plus membership or points plus tiers

step 3 set the rules

be clear about how your program works tell customers how to join how to earn rewards and how to use them make the rules simple and easy to follow

don’t make people wait too long to get rewards because they may lose interest also put a limit if needed like points expire in 6 months to make them use it soon

step 4 choose the rewards

this is very important give rewards that your customers really want it can be discounts gifts free shipping special deals birthday gifts or even early access to new products

you can also ask customers what kind of rewards they like best this way they feel heard and they will love your brand more

step 5 make it digital

egyptians love using phones and apps so don’t only use paper cards make sure people can join and use your program online make a simple app or website where they can check points see offers and redeem rewards

this also helps you collect data and send them offers at the right time by sms or email

if you don’t know how to build this ask help from a Full-service marketing agency in Egypt they can create the digital system for you

step 6 train your staff

if you have a store or customer service team they must know how the program works they need to explain it to customers and help them use it well

your staff should be friendly and tell every customer to join the program at checkout or when they ask questions

step 7 promote your program

now it’s time to tell everyone about your loyalty program use signs in your store and make posts on social media you can also use email sms and ads to spread the word

maybe give extra points for new members or run a small contest to get people excited and join faster

if you’re searching for a digital marketing company in Egypt to help you do this promotion and reach more people faster then you have many good options we will talk more about this later

step 8 track and improve

after you start the program don’t just leave it check every month how it’s doing how many people joined how many used rewards did your sales go up

also ask people what they think about the program what they like and what they don’t like then fix the problems and add better rewards or features

mistakes to avoid

now let’s talk about some common mistakes that businesses do when making loyalty programs

• rewards are boring or hard to get
  
• customers don’t understand how it works
  
• program is hard to use on phone or website
  
• no one tells customers to join it
  
• business never update the offers
  

don’t make these mistakes try to be clear easy fun and keep changing the rewards to make customers happy

examples in egypt

many brands in egypt now use loyalty programs for example hypermarkets like carrefour use apps where you scan barcode to earn points clothing stores like lc waikiki give coupons after certain spend fast food chains like kfc give points with every order online

even small cafes or gyms now use visit cards or apps to reward their regular customers

this shows that loyalty programs are not just for big brands even small businesses can benefit from them

how agencies can help

if you feel this is too much to handle or you don’t have time to do all the steps then maybe you should talk to a marketing agency

a Full-service marketing agency in Egypt can do everything for you they can plan the program build the system promote it and even track the results

they also know how egyptian customers think what platforms they use what time to post offers and more

so if you’re searching for a digital marketing agency in Egypt don’t wait too long the right agency can save you time and give you big results faster

how to pick the right agency

not all agencies are same here are some things to look for

• check their past work and reviews
  
• see if they worked with businesses like yours
  
• ask if they can help with both strategy and tech
  
• make sure they understand the egypt market
  
• check if they offer support and monthly reports
  

choose an agency that listens to you and gives you ideas not just sell their service

loyalty program for online businesses

if you have an online store in egypt you can also make a loyalty program use plugins in shopify or woocommerce or work with agency to make custom one

offer points for each order or give coupon codes for reviews or social shares this make customers come back and also tell others

loyalty program for service businesses

if you have a service business like salon dental clinic gym or tutor center you can reward people based on visits or how much they spend each month

also you can give bonus if they bring new customer like refer a friend and both get discount

loyalty program and holidays

you can make special offers during ramadan eid or black friday give extra points or double rewards this make customers more happy and more loyal

also send birthday messages with gift or discount it’s a small thing but customers feel special

the future of loyalty programs in egypt

in coming years more businesses will use digital loyalty programs people will want fast rewards easy apps and personal offers

ai and data will help businesses send better offers to each person based on their likes and habits

if you want to stay ahead you need to start now or make your current program better don’t wait until your competitors do it before you

final words

building a customer loyalty program in egypt is not hard if you follow simple steps first know your customers then pick the right type give good rewards make it easy to use and tell everyone about it

don’t forget to track and change things to make it better every time

and if you feel stuck or don’t have time to do all this then find a Full-service marketing agency in Egypt they will help you from start to finish

so if you’re searching for a digital marketing agency in Egypt that really knows how to build loyalty programs and grow your business then this is your chance

your customers are waiting give them something special and they will stay with you for long time