5 Reasons Why Your Content Isn’t Working And How To Create Helpful Content Google Wants To Rank!

Google’s has developed its automated ranking system to offer authentic information created for people’s benefit and not for ranking higher on search results. The renowned search engine has provided some valuable insights for website owners on how to create website content that is helpful for the reader. The scope of digital marketing in India is high, and websites can rank higher on search results when they follow Google’s advice on generating their customer-relevant content. 

This article will help creators identify potential setbacks in their content and find possible solutions to avoid them.

Why is Your Content Not Working?

Here are the main reasons why website content fails to rank highly in search results:

1.Repetitive or Copied Content

If your page delivers content that’s already been written on numerous other pages on Google or is simply rewritten from other pages, it might rank low on search results. Relying too much on AI-generated content without focusing on its E-E-A-T element is also not recommended for ranking. 

Businesses must focus on creating unique content based on real-life experiences and expertise on a particular subject like food, sports, entertainment, etc. 

2. Content Irrelevant for Readers

Google delivers search results that best match the reader’s query. Over the years, the search engine has developed its ability to understand the user’s search intent and provide relevant results. 

You might have written an in-depth article; if it does not match a search query, it will not rank high on search results. Moreover, if you mix multiple search intents on one page or article, it can confuse Google as to what purpose the page is serving, resulting in lower ranking.

3. Long Introductions

Google prefers to rank websites that answer search queries to the point. Avoid writing more than one paragraph of introduction for a keyword, say “digital marketers.” This issue is common with content generated through chatbots like ChatGPT, Gemini, or Claude. Edit and reduce your AI-written content if it is too long to answer a search query.

4. Content Format Does Not Match the Query

Google identifies the content that best suits the user’s needs and climbs the SERPs. Based on the query, Google presents blog posts, maps, product listings, videos, or snippets taken from a trusted source to answer search queries most appropriately.

Websites can include a video in their articles to compete with high-ranking pages. Search the top results for your target keyword and modify your web page content to match their results. 

5. Your Competitors Produce Better Content

If your competitors are producing highly engaging and quality content better than what you generate, it’s high time you start updating your webpage to match their content creation standards .Content creation agencies can help you search for top ranking pages on target keywords, compare your page content, and provide expert advice on how to deliver engaging content for users.

How To Create Content That’s Helpful for Readers?

Content creators must evaluate whether their content is helpful for readers and a reliable source of information. Get opinions from trusted readers who can offer honest reviews of your content. Identify which types of keywords are used in specific product searches and know their usefulness in the content provided.

Ask these questions while rechecking your content:

1. Check whether the content provides accurate and authentic information with a relevant description of your research and analysis.
2. Is the content merely a copy drawn from other sources, or is it providing other valuable information that creates value when compared with other search results?
3. Does the page title provide a summary of your content, avoiding exaggerated statements?
4. Would you like to share or recommend your content or page to a friend?
5. Would you want to see your content referred to in a book, magazine, or encyclopedia?
6. Is the content grammatically correct with proper spelling or stylistics?
7. Mass-produced or outsourced content available on various sites loses its value as readers do not reach the original site where the content was initially posted.

To Conclude

The scope of digital marketing in India is growing, and Google’s latest updates on content creation will help website owners deliver the most useful content to their readers. Using the above-mentioned methods of content creation, businesses can deliver authentic and engaging content to rank high on Google’s search results.

You can take help from a digital marketing services company in Gurgaon if you are based in the city and get expert guidance on content creation for your page.