struggling with low conversions use a b testing to optimize your landing page in egypt

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so you built a landing page maybe it looks nice maybe you spent time or money on it and now you wait for results but nothing happens no clicks no sales no leads you think maybe the page is broken or people just dont carebut the truth is maybe the page is not the problem maybe it just needs a few small changesand how do you know what to change you use a b testing a b testing is one of the best tools used by digital marketing agencies in egypt to fix low conversions and make landing pages perform betterthis article will show you what a b testing is why it matters how to do it and how it helps your business grow in egypt

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what is a b testing

• a b testing means you make 2 versions of a page version a and version b
• then you show half your visitors version a and the other half version b
• you track which version gets more conversions or clicks or signups
• the better version wins and becomes your new main page
• you repeat this again with new ideas
• this way you don’t guess you test

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why a b testing matters

• guessing what works don’t work
• you may think a red button is better but maybe green works better
• or you think a short form is good but long form converts more
• a b testing shows you real data not opinion
• and small changes can make big difference
• example one landing page changed only the headline and conversion went up 60 percent
• this is why eMarketing Egypt the best marketing company loves using a b testing

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signs your landing page needs a b test

• high traffic but low signups
• lots of clicks but no sales
• many users leave after few seconds
• high bounce rate
• low time on page
• these are all signs your landing page is not working well

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what can you test

almost anything on a landing page can be tested

here are some things to try

• headline
• sub headline
• images
• call to action button text
• button color or size
• form length
• background color
• testimonials
• layout
• price display
• trust badges
• change one thing at a time so you know what made the difference

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tools to run a b tests

you can use tools like

• google optimize (now closed but was free)
• vwo
• optimizely
• instapage
• unbounce
• hubspot
• thrive optimize
• or your digital marketing agency can handle it all with pro tools

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how to start your a b test

1 set a goal

what do you want to improve signups sales clicks form fills

be clear

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2 choose one element to test

start with headline or call to action these usually have big impact

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3 make your 2 versions

version a is your current page

version b has small change

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4 split the traffic

send 50 percent of your users to a and 50 percent to b

let the test run for at least 1 or 2 weeks

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5 check the data

look at conversion rates not just clicks

see which version did better

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6 apply the winner

make the better version your new main page

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7 repeat

test again with another element

keep improving

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real example from egypt

• a local training center had a landing page for digital courses
• the page had many visits but very few signups
• they hired one of the digital marketing agencies in egypt to help
• agency did a b test on the headline
• original headline said learn digital marketing with experts
• new version said start your digital career today
• after 10 days the second version had 40 percent more signups
• they tested other things too like button color and image
• in one month signups tripled

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what makes a good a b test

• change one thing only
• use enough traffic at least 100 visits
• let the test run long enough
• don’t end early
• look at conversion not clicks
  
  

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what not to do

• testing too many things at once
  changing test during live run
• not tracking data right
  making guesses based on feelings
  

how digital marketing agencies in egypt do it better

• they have tools experience and team to run a b tests fast and smart
• they also know what to test first what usually works and how to track everything
• they can also write better copy create better design and fix technical stuff
• this saves you time and gives you better results

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how a b testing fits in full marketing strategy

a b testing is not just for landing pages it is also good for

• emails
• ads
• product pages
• pricing offers
• if you always test and improve your whole marketing gets better

agencies in egypt use a b testing as part of full digital strategy

they combine it with

• seo
• paid ads
• content marketing
• email campaigns
• analytics
• this way all parts work together

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why egyptian market needs testing

egyptian users have different tastes than other regions

they may prefer simple pages or certain colors or trust signals

testing helps you learn what works for your real audience not just what works in usa or europe

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common questions

how long to run a b test

at least one week better if two

until you get 100 to 200 visits per version

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how many things to test at once

one at a time only

test headline first then button then image and so on

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what if both versions are same

then try a bigger change maybe your change was too small

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can i do it myself

yes with tools like instapage or unbounce

but better results come with agency support

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simple tips for better landing pages

• write clear headline
• use one strong image
• keep form short
• one call to action only
• use trust logos or client reviews
• mobile friendly layout
• fast loading speed
• no distractions
• then test each part one by one

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how to choose a good agency

look for digital marketing agencies in egypt that

• show real case studies
• explain things in simple way
• have a strong design and copy team
• use good tools
• report data clearly
• offer full service not just one thing
• good agency will help your page convert better and your business grow faster

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conclusion

• if your landing page gets visitors but no results don’t give up just yet
• try a b testing and find what small changes make big impact
• don’t guess test and learn
• work with a smart agency if needed to save time and do it right
• many digital marketing agencies in egypt already use a b testing to help clients fix low conversion and get better roi
• start testing today and you might be surprised how small change brings big win

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