bing ads vs google ads which platform is better for your business

when you think about online ads most people first think about google ads but did you know that bing ads is also a very good choice many businesses are asking today which one is better bing ads or google ads this is a smart question because choosing the right platform can save you a lot of money and bring you better results in this article we will look at both bing ads and google ads in very simple words we will compare them see the good and bad points and help you decide which one fits your business best also we will explain why working with areliable digital marketing company can make a big difference when running ads

what are bing ads and google ads

let us start with basics

google ads is the advertising platform by google it lets you show your ads on google search results youtube google display network and many other places

bing ads now called microsoft advertising is the platform for showing ads on bing search engine yahoo aol and other microsoft partner sites

both platforms let you reach people who are searching for things online but they are a bit different in many ways

reach and audience

google is the king of search no doubt about that google has about 90 percent of the search market worldwide which means if you want big reach google ads is the way to go

bing on the other hand has a smaller market share around 6 to 9 percent but in some countries and in some groups bing is stronger

for example in usa uk and canada bing users are more active also many people using windows computers have bing as the default search engine and they do not change it

so if you only want maximum reach google ads wins but if you want a different kind of audience maybe bing ads is good too

cost per click cpc

one very important thing in ads is how much you pay for each click

on google ads competition is very high because so many businesses want to show their ads this makes the cost per click higher

bing ads usually has lower competition so the cpc is cheaper sometimes much cheaper

this means you might get more clicks for the same money on bing than on google

if you have a small budget bing ads might give you better value

eMarketing Egypt digital marketing company can help you compare the costs and pick the best option for your budget

ad competition and quality

because google ads is very crowded it can be hard to win good positions unless you have a high budget and a very strong ad

bing ads has less competition so it is easier to get top spots even with a lower bid

also bing users are often older more educated and have more money this can be very good if your products are higher end

but remember less competition also means fewer people so it depends on what you are selling

targeting options

both platforms offer very good targeting options you can target by

• keywords
• location
• device
• age
• gender
• time of day
• audience interests

google ads has a few more options like targeting by in market audiences or life events like recently married moving to a new home etcbing ads is catching up fast and offers many of the same options now if you want very detailed targeting google ads might be a little better but for most normal campaigns both platforms work well

ease of use

google ads can feel complicated for beginners there are many options settings and hidden features sometimes even experts miss things bing ads is easier to use and the dashboard is more simple and cleanalso bing ads lets you import your google ads campaigns with one click this saves a lot of time if you already have google ads runningif you are new to online ads or do not have time to learn everything working with a reliable digital marketing company is a smart idea

performance and conversion rates

many people think that google ads always has better performance but that is not always true

because bing users are a bit different they sometimes convert better especially for certain products or services

for example businesses selling b2b services luxury products travel or finance products often see better conversion rates on bing

it all depends on your audience your product and your offer

testing both platforms is the best way to know for sure

search partners

google ads also shows ads on google search partners like ask.com or other smaller search engines

bing ads also has search partners like yahoo and aol

the quality of traffic from search partners can be lower sometimes so it is important to watch your results and adjust settings if needed

a reliable digital marketing company can help you set up and manage this properly

device targeting

in the middle east and in egypt many people use mobiles more than desktops

google ads is very strong on mobile targeting because many people use google on their phones

bing is more popular on desktops and laptops especially in offices

so if your audience is mobile users google ads is usually better if your audience is office workers or desktop users bing ads can work well too

ad formats and features

google ads has more types of ads and features like

• search ads
• display ads
• video ads
• shopping ads
• app promotion ads
• smart campaigns

bing ads offers search ads shopping ads and some display ads but not as many video options yet

if you want to run youtube ads or heavy video campaigns google ads is the better choice

if you just want search ads or shopping ads both platforms work great

customer support

many users say that bing ads has better customer support faster responses and more helpful agents

google ads support can sometimes be slow or not very helpful unless you are a big spender

if you think you will need a lot of support bing might be more friendly

of course working with a reliable digital marketing company means you do not have to worry about support they handle everything for you

reporting and analytics

both platforms offer good reporting tools to track your ad performance

google ads connects easily with google analytics giving you very deep insights into user behavior

bing ads has its own reporting system which is simpler but still useful

if you love deep data analysis google ads is better but for normal tracking bing ads is good enough

remarketing options

remarketing means showing ads to people who already visited your website

google ads has very powerful remarketing options across search youtube and display network

bing ads also offers remarketing but it is a bit more basic

if remarketing is a big part of your strategy google ads will give you more power

pros and cons summary

here is a simple summary

google ads pros

• huge reach
• very detailed targeting
• more ad formats
• strong mobile presence
• powerful analytics

google ads cons

• high competition
• higher cost per click
• complicated for beginners

bing ads pros

• lower cost per click
• less competition
• easy to use
• good desktop audience
• better customer support

bing ads cons

• smaller reach
• fewer ad formats
• weaker mobile presence

when to choose google ads

choose google ads if

• you want maximum reach
• your audience is mobile users
• you need video ads
• you want powerful remarketing
• you have a bigger budget

when to choose bing ads

choose bing ads if

• you want cheaper clicks
• your audience is older or professional
• you want less competition
• you are new and want easier setup
• you have a smaller budget

why a reliable digital marketing company is important

no matter which platform you choose managing ads is not easy

you have to

• pick the right keywords
• write good ad copy
• set the right bids
• monitor performance
• adjust campaigns
• analyze reports
• one mistake can waste a lot of money

this is why many businesses work with a reliable digital marketing company they have the experience the tools and the knowledge to make your campaigns work better

they can also help you decide if google ads bing ads or both are the best for your business

a good company saves you time money and stress

combining both platforms

you do not have to choose only one platform

many smart businesses run ads on both google and bing

this way they reach more people get more data and balance their budget better

you can start small on both platforms test results and then invest more where you see better returns

working with a reliable digital marketing company makes it easier to manage both platforms without getting overwhelmed

special tips for success

• always test different ads headlines and offers
• use negative keywords to block bad searches
• track conversions not just clicks
• update your ads regularly to keep them fresh
• focus on quality score not just bids
• keep learning and improving
• online advertising is not set and forget it is test learn and grow

future trends

in future bing ads might grow faster because microsoft is investing a lot in ai and search technology

google ads will also keep getting smarter and more competitive

so keeping an eye on both platforms is smart

a reliable digital marketing company can help you stay updated with the latest trends and tools

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conclusion

bing ads vs google ads both have their strengths and weaknesses there is no one size fits all answerthe best platform for your business depends on your audience your goals your budget and your productsif you want big reach and lots of ad options google ads is the way to goif you want lower costs and less competition bing ads is a smart choice and remember you can also use both platforms together for even better results whatever you choose working with a reliable digital marketing company will help you run smarter campaigns save money and get better results good luck with your online ads journey