
Looking for a job in digital marketing? Then your CV must speak the right language. That means using keywords. These are special words that show your skills and knowledge. They help hiring managers know what you can do.
But here’s something important:
75% of companies use software called an Applicant Tracking System (ATS) to read CVs.
This system looks for certain words. If your CV doesn’t have those words, it might get rejected, even if you’re a great fit.
One in three recruiters says that most CVs get removed by the ATS before they even read them.
So, what can you do?
You can add the right keywords.
Keywords like:
- SEO
- Google Ads
- Social Media
- Analytics
- Content Writing
These words show that you know your field. They also match the job ads better. That means your CV has a higher chance of being picked. Digital marketing jobs are growing fast. In fact, LinkedIn reports a 33% rise in digital marketing roles in the past two years.
So the competition is big. But using the right keywords can help you stand out.
In this blog, you will find:
- A list of 40 useful keywords
- Easy tips on where to use them
- Simple tables to guide you
Let’s get started and make your CV strong, smart, and ready to win interviews.
The Best Keywords for Your Digital Marketing CV
Before we get started, here is a simple tip:
Use these keywords naturally. Don’t just stuff them in. It is best to add them to your summary, skills, and experience sections.
Let’s have a look at the most useful keywords. We have grouped them in categories. Also, if you are looking for professional help, then you must look for them according to your field. For example, if you are in the field of marketing, then you must opt for a Marketing CV specialist.
1. SEO (Search Engine Optimization) Keywords
If you work in SEO or have done anything related to it, then these words will help:
Keyword | Why Use It? |
SEO | Shows you understand search ranking |
On-Page SEO | Good for content-based roles |
Off-Page SEO | Shows backlink and outreach skills |
Keyword Research | A key part of the SEO strategy |
Google Search Console | Tool knowledge matters |
Technical SEO | Great for website-focused jobs |
Link Building | Important for traffic growth |
- Tip: Add tools that you have used, like SEMrush, Ahrefs, or Ubersuggest.
- Social Media Marketing Keywords
If you run campaigns or manage social media, try these:
Keyword | Why Use It? |
Strategy | Shows planning skills |
Facebook Ads | Important for paid campaigns |
Instagram Marketing | Visual and content focus |
LinkedIn Campaigns | Great for B2B roles |
Social Engagement | Shows community-building skills |
Analytics | Data-driven thinking |
Hashtag Strategy | Shows trend awareness |
- Tip: Mention platforms where you have seen growth, like increased followers by 30% on Instagram.
- Copywriting And Content Keywords
If you write ads, blogs, or website content, then this may help:
Keyword | Why It Works |
Content Creation | Shows creative skills |
Blog Writing | Great for inbound marketing |
Copywriting | Needed for sales-focused writing |
Landing Page Copy | Used for ads and product pages |
Call-to-Action | Shows results-driven writing |
SEO Writing | Combining writing and keyword skills |
- Tip: Mention content types (articles, social posts, newsletters).
Furthermore, if you desire to make your resume super professional, then you will need to get in touch with someone who will help you professionally. For example, you can search for a Professional CV Ireland maker. This will give you a list of experts helping people in Ireland.
- Paid Ads & PPC Keywords
If you run ads on Google or social media, include these:
Keyword | Why It Helps |
Google Ads | Must-have for PPC jobs |
Pay-Per-Click | Shows ad model knowledge |
Conversion Rate | Focused on results |
A/B Testing | Shows smart testing |
Campaign Budget | For planning and managing spend |
Ad Copy | Writing skills for paid campaigns |
- Tip: Add numbers. For example, “Improved ad CTR by 20%”.
- Tools & Platforms Keywords
Recruiters love seeing tool knowledge. These words show you know how to get the job done:
Keyword | What It Shows |
Google Analytics | Strong data analysis skills |
Canva Design | Knowledge for social media |
Mailchimp | Email marketing tool |
Hootsuite | For scheduling and managing posts |
WordPress | Website content experience |
HubSpot | CRM and automation |
Shopify | E-commerce platform |
- Tip: Only list tools you’ve used, even if just once or twice.
- Email Marketing Keywords
If you’ve sent emails, used templates, or created lists, these help:
Keyword | Why It Matters |
Email Campaigns | Planning and sending |
List Segmentation | Smart targeting |
Open Rate | Email success measurement |
Drip Campaigns | Automated email series |
Newsletter | Popular for blogs and branding |
- Tip: Say what tool you used, like Mailchimp or ConvertKit.
- Analytics & Reporting Keywords
Every good marketer must know how to track results. These words show that:
Keyword | Why It Works |
Data Analysis | Numbers and results |
Report Building | Sharing insights with the team |
KPI Tracking | Shows goal focus |
Performance Metrics | For weekly or monthly reviews |
Google Analytics | Must-know tool |
- Tip: Add examples like “Tracked KPIs weekly and shared reports with the team.”
- Soft Skills Keywords
Don’t forget people skills. These help show you’re great to work with:
Keyword | Why Use It |
Communication | Very important in marketing |
Teamwork | Shows you work well with others |
Time Management | Needed for deadlines |
Creativity | Big skill for content and ads |
Problem Solving | Shows you handle issues smartly |
- Tip: Give a short example, like: “Worked with a team to launch a campaign in 2 weeks.”
Frequently Asked Questions
- What are keywords in a CV?
They are important words that match the job role. They show your skills and experience.
- Why should I use keywords in my digital marketing CV?
They help your CV pass computer checks and get seen by hiring managers.
- Where should I add keywords in my CV?
You can add them to your summary, skills, and job experience sections.
Conclusion
Your digital marketing CV should show who you are and what you can do. But more than that, it should use the right words. These keywords help your CV get picked by ATS systems and real people. They show that you have a good understanding of your field, and you match the job role.
Use keywords like Google Ads, SEO, Analytics, and Content Writing. You can also add tools like Mailchimp and Canva. Even soft skills like creativity and teamwork matter. Choose words that best match your skills. Place them in your resume where they make sense. Keep it honest, clear, and simple. With the right keywords, you will make your resume stand out. More views, more interviews, more chances to get hired!
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