Best Keywords to Make Your Digital Marketing CV Better

digital marketing cv

Looking for a job in digital marketing? Then your CV must speak the right language. That means using keywords. These are special words that show your skills and knowledge. They help hiring managers know what you can do.

But here’s something important:

75% of companies use software called an Applicant Tracking System (ATS) to read CVs.

This system looks for certain words. If your CV doesn’t have those words, it might get rejected, even if you’re a great fit.

One in three recruiters says that most CVs get removed by the ATS before they even read them.

So, what can you do?

You can add the right keywords.

Keywords like:

  • SEO
  • Google Ads
  • Social Media
  • Analytics
  • Content Writing

These words show that you know your field. They also match the job ads better. That means your CV has a higher chance of being picked. Digital marketing jobs are growing fast. In fact, LinkedIn reports a 33% rise in digital marketing roles in the past two years.

So the competition is big. But using the right keywords can help you stand out.

In this blog, you will find:

  • A list of 40 useful keywords
  • Easy tips on where to use them
  • Simple tables to guide you

Let’s get started and make your CV strong, smart, and ready to win interviews.

The Best Keywords for Your Digital Marketing CV

Before we get started, here is a simple tip:

Use these keywords naturally. Don’t just stuff them in. It is best to add them to your summary, skills, and experience sections.

Let’s have a look at the most useful keywords. We have grouped them in categories. Also, if you are looking for professional help, then you must look for them according to your field. For example, if you are in the field of marketing, then you must opt for a Marketing CV specialist.

1. SEO (Search Engine Optimization) Keywords

    If you work in SEO or have done anything related to it, then these words will help:

    KeywordWhy Use It?
    SEOShows you understand search ranking  
    On-Page SEOGood for content-based roles
    Off-Page SEOShows backlink and outreach skills
    Keyword ResearchA key part of the SEO strategy
    Google Search ConsoleTool knowledge matters
    Technical SEOGreat for website-focused jobs
    Link BuildingImportant for traffic growth
    • Tip: Add tools that you have used, like SEMrush, Ahrefs, or Ubersuggest.
    • Social Media Marketing Keywords

    If you run campaigns or manage social media, try these:

    KeywordWhy Use It?
    StrategyShows planning skills  
    Facebook AdsImportant for paid campaigns
    Instagram MarketingVisual and content focus
    LinkedIn CampaignsGreat for B2B roles  
    Social EngagementShows community-building skills
    AnalyticsData-driven thinking  
    Hashtag StrategyShows trend awareness
    • Tip: Mention platforms where you have seen growth, like increased followers by 30% on Instagram.
    • Copywriting And Content Keywords

    If you write ads, blogs, or website content, then this may help:

    KeywordWhy It Works
    Content CreationShows creative skills  
    Blog WritingGreat for inbound marketing  
    CopywritingNeeded for sales-focused writing  
    Landing Page CopyUsed for ads and product pages  
    Call-to-ActionShows results-driven writing  
    SEO WritingCombining writing and keyword skills
    • Tip: Mention content types (articles, social posts, newsletters).

    Furthermore, if you desire to make your resume super professional, then you will need to get in touch with someone who will help you professionally. For example, you can search for a Professional CV Ireland maker. This will give you a list of experts helping people in Ireland.

    • Paid Ads & PPC Keywords

    If you run ads on Google or social media, include these:

    KeywordWhy It Helps
    Google AdsMust-have for PPC jobs  
    Pay-Per-ClickShows ad model knowledge
    Conversion RateFocused on results  
    A/B TestingShows smart testing  
    Campaign BudgetFor planning and managing spend  
    Ad CopyWriting skills for paid campaigns
    • Tip: Add numbers. For example, “Improved ad CTR by 20%”.
    • Tools & Platforms Keywords

    Recruiters love seeing tool knowledge. These words show you know how to get the job done:

    KeywordWhat It Shows  
    Google AnalyticsStrong data analysis skills
    Canva  DesignKnowledge for social media
    MailchimpEmail marketing tool
    HootsuiteFor scheduling and managing posts
    WordPressWebsite content experience
    HubSpotCRM and automation
    ShopifyE-commerce platform
    •  Tip: Only list tools you’ve used, even if just once or twice.
    • Email Marketing Keywords

    If you’ve sent emails, used templates, or created lists, these help:

    KeywordWhy It Matters
    Email CampaignsPlanning and sending
    List SegmentationSmart targeting
    Open RateEmail success measurement
    Drip CampaignsAutomated email series
    NewsletterPopular for blogs and branding
    • Tip: Say what tool you used, like Mailchimp or ConvertKit.
    • Analytics & Reporting Keywords

    Every good marketer must know how to track results. These words show that:

    KeywordWhy It Works
    Data AnalysisNumbers and results
    Report BuildingSharing insights with the team
    KPI TrackingShows goal focus
    Performance MetricsFor weekly or monthly reviews
    Google AnalyticsMust-know tool
    • Tip: Add examples like “Tracked KPIs weekly and shared reports with the team.”
    •  Soft Skills Keywords

    Don’t forget people skills. These help show you’re great to work with:

    KeywordWhy Use It
    CommunicationVery important in marketing
    TeamworkShows you work well with others  
    Time ManagementNeeded for deadlines
    CreativityBig skill for content and ads  
    Problem SolvingShows you handle issues smartly
    • Tip: Give a short example, like: “Worked with a team to launch a campaign in 2 weeks.”

    Frequently Asked Questions

    1. What are keywords in a CV?

    They are important words that match the job role. They show your skills and experience.

    1. Why should I use keywords in my digital marketing CV?

    They help your CV pass computer checks and get seen by hiring managers.

    1. Where should I add keywords in my CV?

    You can add them to your summary, skills, and job experience sections.

    Conclusion

    Your digital marketing CV should show who you are and what you can do. But more than that, it should use the right words. These keywords help your CV get picked by ATS systems and real people. They show that you have a good understanding of your field, and you match the job role.

    Use keywords like Google Ads, SEO, Analytics, and Content Writing. You can also add tools like Mailchimp and Canva. Even soft skills like creativity and teamwork matter. Choose words that best match your skills. Place them in your resume where they make sense. Keep it honest, clear, and simple. With the right keywords, you will make your resume stand out. More views, more interviews, more chances to get hired!