How Brochure Design Still Drives Sales in a Digital-First World

Businesses in the digital world desire to have a strong social media presence, an effective email marketing campaign, or a well-designed website. Wondering if a brochure campaign is still effective, or if the question arises: Do brochures still work?

Many promotional channels and brands think that brochures are outdated in this digital age. They are still complementary tools for an effective marketing strategy for businesses of all sizes.

There is a simple difference between the brochures we have seen at these events, handed out physically, and the one that is being used now as a cost-effective digital marketing material. If used with the right marketing strategy, brochures can be effective in reaching the right audience.

What is a Brochure?

A brochure is a promotional marketing tool to present a customer with details about the brand or the services it offers. The main purpose of a brochure is to inform the potential audience about the company. The file format of brochures is bi-fold, tri-fold, z-fold, or gate fold.

Digital brochures are the online versions of traditional brochures, presented in HTML5 (also known as flipbooks). Digital formats aim to represent interactive elements about the company and its services, provide easy-to-share files, and enable tracking of audience engagement. The marketing strategy of a brochure is to capture attention and achieve certain goals through the efforts of marketing specialists.

What are the Ways of Using Brochures

Marketing companies are designing their brochure according to their own purposes. Whether it’s a food or beverage company, insurance, real estate, or wholesale markets, each one of them is crafting a digital brochure according to its goals.

1.   Brand Awareness

Each digital brochure should have the brand elements, including the logo, typography, and color schemes, for brand awareness. A new audience can create a lasting impression of your brand. You must be careful when designing a brochure each time. You can get help from a logo design company to add elements of your brand to your brochure.

2.   Lead Generation and Customer Acquisition

Online shoppers will have a couple of touchpoints before buying. There may be more likely prospects who don’t purchase with the first brochure you sent them. You should use the strategy to encourage readers to take action, such as filling out the form to connect with the team or subscribing to receive emails.

3.   Information and Interactive Products

Your main target in designing a brochure can be increasing sales. But what if you can also grab potential customers through brochures? Identify your audience and create a brochure with interactive products or future events to launch your new products. You can use these brochures on the right channel if you have an understanding of your target audience.

4.   For Targeted Marketing

Digital brochures have become the easy way to represent promotional content to approach new and existing consumers. Unlike traditional brochures, you can allow consumers to view your product videos, use buy buttons, and see the cart list in digital brochures. Business can easily update their prices and modify their products through this advertising material.

5.   Measurable Brochure that Contributes to ROI

Distributing your brochure can help you see your audience engagement and impact. Spread it across multiple channels and see the real insights. You can now make data-driven decisions and increase your ROI through analytics. The better you know your audience, the more you can drive your sales.

How to use Digital Brochures to Drive Sales

Digital brochures are used to make your marketing more strong and improve lead generation. Ramp up your marketing results through the following use of a digital booklet or flyer.

• Lead Magnets: Use exclusive discounts and content to encourage users to provide contact details such as name, email, and phone number.

• Landing Page Integration: Add buttons to direct users from brochures to a landing page with additional information and a CTA, such as sign-up for email.

• Email Marketing: Incorporate your brochures as the email newsletter to help customers explore your products or services.

• Social Media Management: Send brochures to communities, including the images, GIFs, or videos to excite and share. Gather the feedback through polls and questions.

• QR Codes: Include them in your marketing materials, such as brochures, business cards, or posters. Add the link to wherever you want your audience to visit.

• Content Marketing: Post your blog and article content that complements your brochure, and embed them or add links to provide in-depth details to your audience.

• Trade Shows and Events: Replace traditional brochures with digital ones and display them where the audience can access or download them. Follow up with the audience later to collect their contact information.

• Personalization: Craft your brochures tailored to your specific audience. Personalize it to their preferences to increase their engagement.

How to Make an Interactive Digital Brochure Design

Confused about how to design a digital brochure? When you sit down to read, you may have a myriad of ideas you can use. Below is the list of best practices to remember while wisely creating a digital brochure design Ireland for your business.

• Visual Exploration: It is a psychological phenomenon in which people love to explore by navigating through visuals that guide them. Design the first page with a heavy image with little text. Readers will slow down if they want to read more details.

• CTA Buttons: Add a “read more” or another call-to-action button that lets readers explore more essential content without overwhelming them at first glance.

• Columns and Pages: The highly organized pages and columns help the reader concentrate more. You can also add bullet points for better understanding.

• Engaging Content: Incorporate elements that encourage audience interaction, such as poll questions or interactive videos.

• Accessible and Shareable: Your content must be able to be easily accessible and shareable through the links.

• Actionable Insights: Ensure your brochure can gather the readers’ information to understand which content is working well.

Frequently Asked Questions

What makes a Brochure interesting and engaging?

An effective brochure design contains eye-catching visuals, engaging content, a clear layout, and a strong CTA. The overall design of the brochure should be visible to read.

How can a brochure complete digital marketing techniques?

Brochures can be an effective digital marketing strategy to drive online traffic through compelling website or exclusive content, and strengthen the overall brand identity and recognition through consistent branding and online presence.

How can I measure the success of a digital brochure?

You can easily measure your digital brochure’s success through analytical tools. The common forms of key metric insights are:

• Number of Downloads and views
• Time spent on web pages
• Click-through-rates (CTR)
• Conversion rates

Final Verdict

As you know, brochures can boost your marketing efforts and drive sales with promotional content. Brochures are not outdated, but they have now transformed into digital formats. The way of spreading them has become distinct.

Businesses can use digital brochures for brand awareness, lead generation, showcasing informative products, targeting new audiences, and increasing ROI. Brochures can be used for lead magnets, landing page integration, email marketing, social media management, QR codes, content marketing, tradeshows, and personalization.

Crafting a digital brochure can be interesting, but you need to know some strategies to make it effective. Make it visually appealing, add CTA buttons, organize in columns and pages, incorporate interactive content, make it easily accessible and shareable, and get actionable insights.

Following the right strategies and making a compelling brochure design not only grabs a new audience but also drives your sales.