how to use btl marketing for small businesses in riyadh on a budget

small businesses in riyadh need more customers but they do not have big money like big companies they cannot spend a lot on tv ads or big billboards so how can they get more people to know about them the answer is btl marketing btl marketing means below the line it is a way to connect with customers directly and make them remember your brand instead of spending too much on expensive ads small businesses can use btl marketing to talk to people give them a good experience and make them want to buy digital marketing agency in riyadh can help use btl marketing for small businesses in smart ways many also work with a marketing agency in riyadh to plan promotions free samples and events that do not cost too much

what is btl marketing

btl marketing is different from normal ads instead of just showing a product to people it lets them touch feel and try it it makes the brand more personal and builds trust

some btl marketing methods are

• free samples and giveaways
• in-store promotions and discounts
• small events and brand activations
• social media contests and influencer marketing
• sms and email marketing
• local sponsorships and community engagement

why btl marketing is best for small businesses

• 1 it is cheaper than big advertising
  small businesses do not have to spend millions on tv or newspaper ads btl marketing is affordable and more targeted
• 2 it creates stronger relationships with customers
  when people experience a brand in a real way they remember it more this makes them trust the business
• 3 it brings faster results
  traditional ads take time to work but btl marketing gets customers quickly because it reaches the right people directly
• 4 it works better for local businesses
  small businesses in riyadh that sell in one area can use btl marketing to connect with local customers in a personal way

how to use btl marketing for small businesses in riyadh on a budget

1 give free samples and small giveaways

people love free things when they try a product and like it they are more likely to buy for example

• a perfume shop can give free testers in a mall
• a bakery can offer small cake samples to new customers
• a skincare brand can give free samples with every purchase

this method does not cost a lot but it brings in many new customers

2 offer special in-store promotions and discounts

special offers and discounts make people want to buy right away common btl marketing ideas for small businesses are

• buy one get one free
• 10% discount for first-time customers
• loyalty programs where customers get rewards for repeat purchases

a marketing agency in riyadh can help small businesses create offers that attract more customers

3 organize small events and activations

events do not have to be expensive small businesses can organize simple activities to bring customers in for example

• a gym can offer a free fitness class for new members
• a clothing store can hold a mini fashion show
• a kids’ toy store can have a play area where kids try new toys

events create a fun experience and make customers more likely to buy

4 use social media contests and giveaways

social media is a great way to do btl marketing without spending a lot small businesses can run contests where customers

• like share and comment to win a free product
• post a picture using the product and tag the brand
• answer a fun question to get a discount

a digital marketing agency in riyadh can help small businesses create social media contests that get more engagement

5 work with small influencers in riyadh

big influencers cost too much money but small businesses can work with micro-influencers who have 5000 to 20000 followers they are cheaper and their followers trust them more for example

• a local food influencer can review a small restaurant
• a beauty blogger can show how to use a new skincare product
• a fitness coach can promote a new gym

a marketing agency in riyadh can help small businesses find the best influencers for their budget

6 use sms and email marketing

sms and email marketing is cheap but very effective small businesses can send messages about

• special offers and discounts
• reminders for upcoming sales
• new products and services

sending sms and emails to previous customers keeps them engaged and makes them buy again

7 sponsor local events and community activities

sponsoring big events is expensive but small businesses can support local activities like

• school sports events
• small charity events
• local cultural festivals

sponsoring local activities helps businesses connect with the community and gain loyal customers

8 partner with other small businesses

working with other businesses is a smart way to do btl marketing on a budget for example

• a coffee shop can partner with a bookstore to offer discounts together
• a beauty salon can work with a gym to give special membership offers
• a bakery can collaborate with a wedding planner to offer cake discounts

this helps businesses reach more customers without spending too much money

9 use qr codes and digital engagement

qr codes are free to create and can be used for special offers

• a restaurant can put a qr code on tables that leads to a discount coupon
• a clothing store can add a qr code on receipts for future sales
• a small business can use a qr code on posters to take customers to their website

this makes it easy for customers to connect with the brand and buy more

mistakes to avoid in btl marketing for small businesses

• 1 not setting a clear goal
  small businesses should know what they want from btl marketing more customers more sales or more social media engagement
• 2 not tracking results
  businesses should measure how many new customers and sales came from their btl marketing campaigns
• 3 not following up with customers
  after a giveaway or event businesses should stay connected with customers through sms email or social media
• 4 ignoring digital marketing
  small businesses should combine btl marketing with online marketing for better results

how a digital marketing agency in riyadh helps with btl marketing

Marketing agencies in saudi arabia know how to create affordable btl marketing strategies they help small businesses

• run social media contests and giveaways
• create influencer partnerships that fit the budget
• plan free sample campaigns and in-store promotions
• set up sms and email marketing campaigns

a marketing agency in riyadh can also help small businesses mix btl marketing with online marketing for better success

future of btl marketing for small businesses in riyadh

in 2025 more small businesses in riyadh will use btl marketing to connect with customers future trends include

• using ai to personalize offers and promotions
• mixing offline experiences with digital engagement
• creating interactive vr and ar experiences in stores

businesses that use btl marketing in the right way will build strong customer relationships and grow faster

conclusion

btl marketing is the best way for small businesses in riyadh to grow without spending too much money it helps businesses connect with customers in a personal way a digital marketing agency in riyadh can help small create marketing strategies that attract more customers a marketing agency in riyadh can also mix btl marketing with onlinefor even better results that focus on btl will have more success and loyal customers