Why BTL Marketing in KSA is Still Important in a Digital World

today everything is digital people use phones laptops and the internet for everything even shopping and learning about new brands but does that mean old marketing methods are not useful anymore no btl marketing is still very important in ksa even in a world where digital marketing is everywhere

btl means below the line marketing this type of marketing is direct and personal it is different from tv ads and big billboards instead btl marketing focuses on things like events free samples special promotions and direct mail even with digital marketing growing fast many businesses in ksa still use btl marketing to reach their customers in a better way

a digital marketing agency in saudi arabia can help businesses mix btl marketing with digital marketing to get the best results

what is btl marketing

btl marketing is a type of marketing that directly connects with customers it is different from atl marketing which means above the line marketing like tv ads and newspaper ads btl marketing includes

• event marketing
• sampling and giveaways
• in-store promotions
• direct mail and sms marketing
• sponsorships
• experiential marketing

btl marketing is personal it focuses on making real connections with people this is why many businesses in ksa still use it even though digital marketing is everywhere

why btl marketing is still important in ksa

1 people trust real experiences more than online ads
in ksa people love to see and feel a product before buying it if a brand only advertises online some people may not trust it btl marketing like giving free samples or holding events helps build trust

2 face-to-face marketing creates strong connections
talking to customers in person is better than just showing them an ad when a brand meets people at an event or gives them a free product they remember it more this makes them more likely to buy in the future

3 not everyone trusts online ads
many online ads are fake people see many ads every day and some of them are scams but when a brand gives free samples at a mall or hosts an event people know it is real

4 word of mouth marketing is still powerful
when people have a good experience with a brand they tell their friends this is called word of mouth marketing and it is one of the best ways to get new customers

5 some products need physical experience
things like perfumes skincare products and food taste better when people can try them first this is why brands in ksa still use btl marketing to let customers test their products before buying

6 btl marketing works well with digital marketing
businesses do not have to choose between btl and digital marketing they can use both together for example

• a company can hold an event and promote it on social media
• a brand can give free samples and ask people to review them online
• a store can send sms discounts and also run facebook ads

a digital marketing agency in saudi arabia can help businesses mix both marketing methods to get better results

best types of btl marketing in ksa

1 event marketing
in ksa brands hold events in malls universities and public places this helps people see the brand in real life and interact with it

2 sampling and free giveaways
many brands give free samples in malls and supermarkets this helps people try the product before buying it works great for food skincare and perfumes

3 in-store promotions
supermarkets and stores in ksa often have special discounts and promotions with in-store stands this attracts more customers and increases sales

4 direct mail and sms marketing
many businesses send special offers and coupons through sms and email this is a direct way to talk to customers and bring them back to the store

5 experiential marketing
this type of btl marketing lets people have a real experience with the brand for example a car brand may let customers test drive a new car before buying it

6 sponsorships
many brands in ksa sponsor events sports teams and cultural activities this helps brands get noticed by more people

how btl marketing and digital marketing work together

btl marketing and digital marketing are not enemies they work best when used together some ways to combine them are

• using social media to promote btl events
• asking people to share their experience online after a btl campaign
• using qr codes in btl promotions to send people to a website
• collecting emails and phone numbers during btl events for future digital marketing campaigns

a digital marketing agency in saudi arabia can help businesses create a strong marketing plan that includes both btl and digital strategies

mistakes to avoid in btl marketing

1 not targeting the right people
btl marketing needs to be done in the right places if a brand gives samples to the wrong audience it will not work

2 not tracking results
some businesses do btl marketing but do not measure if it works they should track how many people came to an event or how many samples turned into real sales

3 ignoring digital marketing
even though btl is powerful businesses should also use digital marketing to make it even stronger

4 not following up with customers
after a btl campaign brands should keep in touch with customers by using email sms or social media

how a digital marketing agency in saudi arabia can help

a digital marketing agency in saudi arabia knows how to mix btl and digital marketing they help businesses plan events run promotions and track success they also help brands move customers from offline marketing to online platforms

many marketing agencies in saudi arabia work with brands to create marketing plans that use both btl and digital marketing to get the best results

future of btl marketing in ksa

btl marketing will not disappear in 2025 and beyond brands in ksa will still use events free samples and direct promotions but they will also use more technology like

• ai to personalize btl campaigns
• qr codes to connect offline and online marketing
• social media live streaming for events
• digital payments and online bookings for btl promotions

conclusion

btl marketing is still very important in ksa even in a digital world it helps people trust brands more creates strong customer connections and works best when combined with digital marketing eMarketing Egypt can help businesses use both btl and digital marketing together to get the best results many marketing agencies in saudi arabia offer services to plan events promotions and online campaigns to help brands grow in 2025 businesses that use both btl and digital marketing will be the most successful