15 x (twitter) demographics in egypt marketers need to know in 2025

twitter in egypt is not dead like many people think no no its still very alive and used by a lot of people in the country if you are a marketer or part of any digital marketing agencies in egypt and want to know how to target egyptian people on twitter then this article is for you we will talk about the 15 most important demographics that you need to understand in 2025so let’s jump in and take a look at who is really using twitter in egypt and why you should care

1 young people are everywhere

yes young people are still using twitter a lot most of the users in egypt are between 18 and 34 years old they use it to read news talk about politics complain about stuff or just follow trends so if you are marketing something like fashion tech music or even food you need to target the young ones they are always online and love to tweet their feelings

2 more men than women

in egypt there are more male users on twitter than females that’s just how it is guys use it for news sports and politics girls are there too but not as much this means if your product is for men you got a better chance to find them here for women well you need to work a bit more maybe use influencers to reach them

3 english is getting popular

yes arabic is still the main language in egypt but more and more young people are tweeting in english they think its cool or maybe they want to be understood by a global audience if your brand uses a little english it might catch their eye just don’t overdo it because many still prefer arabic

4 cairo is the king

most twitter users in egypt are from cairo makes sense right its the biggest city and has fast internet and more educated people so if you are doing ads or trends focus on cairo first then think about other cities like alexandria or mansoura

5 people love politics

egyptians talk about politics a lot on twitter sometimes too much if your brand talks about social or political topics you better be careful one small mistake and you can get attacked or cancelled but if you do it right and support the right cause people will love your brand

6 memes are the new ads

yes memes are now the best way to get attention on twitter egyptians love humor and if your tweet is funny enough it will go viral don’t be boring just write like a normal person maybe even use slang if you are brave

7 night owls tweeting

most people in egypt tweet at night they relax after work or school and start scrolling so post your content between 8 pm to 2 am if you want more likes and retweets morning tweets don’t get much love people are too busy with traffic and coffee

8 people trust influencers

in egypt influencers still have a big impact if a popular twitter account says something good about your product many people will try it you just need to find someone who matches your brand don’t choose someone random or people will not believe it

9 students tweet a lot

university students use twitter to talk about exams teachers lectures but also to follow brands that give discounts or talk in a fun way they have time and they like to argue so if your brand sounds smart or funny they will follow you

10 twitter for jobs and news

many people use twitter not just for jokes but to find job tips learn new things or read breaking news they follow journalists companies and even government accounts so if your business shares useful info people will follow and maybe trust you more

11 fashion and makeup lovers are rising

girls who like fashion beauty and skincare are starting to tweet more they share what they bought post selfies or give makeup tips if you have a beauty brand you can talk to them directly on twitter with pics gifs or even funny quotes

12 gamers are here too

young guys who love video games like fifa cod or mobile games also use twitter they talk about game updates share tricks or complain about lag if you sell anything for gamers you need to tweet in their language they don’t like boring posts

13 people follow brand wars

sometimes two brands fight or joke on twitter like who has better pizza or better delivery egyptians enjoy this drama so much if your brand is brave and funny you can start a fun twitter fight and maybe get free publicity

14 ramadan changes everything

during ramadan people tweet more at night and talk about ads series and food if you are a marketer this is your time to shine post smart tweets use religious respect and humor together and you can go viral easy

15 trending topics change fast

what’s trending today might be gone tomorrow twitter in egypt is very fast people move from one topic to another quickly if you are slow you will miss the train always check trends before you post and try to be part of the conversation if possible

bonus tip don’t sound like a robot

egyptians on twitter don’t like brands that sound fake or like they are reading from a script they want brands that talk like real humans you can use some emojis maybe some mistakes even just don’t be too perfect or people will ignore you

why marketers must care

if you still think twitter is just for wasting time think again it is now a place where ideas start trends grow and opinions are made if your business is not on twitter in 2025 you are missing a big part of the conversation and maybe losing sales too

Egyptians are online more than ever. they have opinions they want brands to listen to. They will like your tweet if it’s funny, smart or helpful but if you lie or sound boring they will roast you and fast. This is why a digital marketing company in Egypt treats twitter not as an optional platform, but as a core part of the local marketing mix

how to use all this info

now you know the demographics so what do you do next here’s a little checklist

1 know your target group are they young old male female gamer student 2 speak their language arabic english or mix 3 post at the right time mostly night 4 use memes and jokes but be smart 5 follow trends and hashtags 6 partner with local influencers 7 be brave but careful about politics 8 use visuals gifs and polls they work 9 reply to people don’t just post and leave 10 test and learn what tweets work

examples of good tweets in egypt

• we all said 2024 is our year now look at us
  
• when your boss says be creative but gives you no budget
  
• 50% off cause we love drama more than discounts
  

these kinds of tweets get love because they sound real not forced

watch out for these mistakes

• don’t tweet only in english you will lose many
  
• don’t post in morning most will miss it
  
• don’t use copied memes make your own
  
• don’t ignore replies people want answers
  
• don’t try too hard people can feel it
  

tools to help you

you can use twitter analytics to see when your followers are active what tweets work and who engages the most also check tools like trendsmap or tweetdeck to watch trends in egypt

future of twitter in egypt

even if new apps come like threads or whatever twitter still has its space in egypt people trust it for breaking news jokes and opinions maybe it’s not growing fast but it’s still strong if you do it right you can grow your brand just by tweeting smart

in the end

twitter in egypt is not dead in 2025 its just different and if you understand the people who use it you can market better you don’t need a big budget just a smart tweet and a real voice

marketers in egypt have a big chance on twitter just speak like the people post smart memes follow trends and you might go viral even sell more

so are you ready to tweet like a boss or still scared of hashtags your move