The Best SEMrush Reports for Analyzing Your Website’s Performance

SEMrush is a powerful resource for any digital marketer, providing lots of data to allow for website performance analysis as well as the identification of growth opportunities. This article will outline the very best SEMrush reports for watching your site’s SEO, traffic and health improve.

1. Site Audit Report

The Site Audit Report will have all the technical SEO issues that impact your site. This would go into the depth of the issues in the following areas:

• Crawlability: It includes broken links, 404 errors and issues with the sitemap.
• Performance: It shows your slow pages and performance bottlenecks.
• On-page SEO: This would define how many meta tags are missing. It will show duplicate content and how H1s are misused.
• HTTPS: Your site’s security shall be updated.

How To Use It:

Run routine scans to keep your site in shape.

Identify errors and warnings. Major emphasis on serious ones.

Follow the trend in site health score.

2. Position Tracking Report

The report allows you to keep a watch on real-time rank positions of your site. It keeps a watch on keyword ranking trends by showing you a view wherein you can:

• View how your ranks have changed over time.
• Competitor Analysis: You will see how you are ranking compared to competing keywords targeted.
• Featured Snippets: You will learn to see possible featured snippets opportunities.

How to Use It:

Keyword Research on most searched and least competed

Setting specific locations to follow the performance of your website locally.

Ranking changes are going to shift your content strategy

3. Traffic Analytics Report

Traffic Analytics Report is a birds’ eye view about visitors who are coming to your site. The metrics covered below are:

• Visits: Sum of visits made through any given time frame.
• Traffic Sources: Breakout of Direct, Referrals, Organic, and Pay per Click traffic.
• Engagement Metrics: Bounce rate, Average session time, and pages per visit.

How to Use It: Discover the origin of conversion traffic and bet bigger on conversion traffic gold production sources.

Benchmark your traffic performance against those of competitors.

Learn visitor behavior so as to fine-tune user experience to decrease bounce rates.

4. Organic Research Report

This Organic Research Report gives all you want to know concerning how you are performing at organic search. Data is available for:

• Top Keywords: Those keywords which are attracting the most traffic to your website.
• Competitor Keywords: Learn what keywords your competitor is ranking for but not you.
• Traffic Share: Understand the amount of traffic your website is generating from organic search.

How to Use It:

Identify which keywords work best and further optimize for them.

Identify which content gaps exist by going through the competitor keywords.

Track new and lost keywords to ensure perfecting of your SEO strategy.

5. Backlink Analytics Report

• Backlinks are a core part of SEO, and this report lets you track your backlink profile. The metrics include:
• Total Backlinks: number of backlinks pointing to your site.
• Domains linking to you:
• Toxic Links: Find potentially dangerous links that could be needed for disavowal.

How to Use it:

Obtain high-quality backlinks that strengthen domain authority

Always check and disavow toxic links.

Research competitors backlinking strategy to help come up with more potential link opportunities

6. Keyword Gap Report

• Compare how you and competitors are performing for your keyword, uncovering for instance:
• Shared Keywords: These are the keywords that you and competitors are sharing
• Exclusive Keywords: Those are the keywords on which the competitor ranks and you are not.
• Keyword Opportunities: Highly potential keywords to be pursued

How To Use It:

Content Improve to target competitor keywords

Ranking plan for unique keywords

Key focus: High volume keywords with moderate competition

7. Content Analyzer Report

This is a performance evaluation report of your content by assessing the following parameters: Engagement metrics: Social shares, backlinks, and traffic

• Content gaps: Pin down the contents that are not doing too well
• SEO optimization: Check keyword usage, readability
• Refresh and retarget old content to get a better performance
• Target the content that receives the most engagement and conversion.
• Optimize the content with the targeted keyword and the intention of the user.