
so you made a shopify store added your products and waiting for sales but no one is coming this is a problem many people face they open a nice online shop but forget about one big thing seo search engine optimization
seo is what helps your store show up on google when people search for stuff like buy sunglasses online or best phone case in egypt if your shopify store is not optimized for seo then people wont find it and no sales will come
in this article we will talk about how to mix shopify with seo to get better rankings more clicks and more sales we will also show how working with the best seo company can make a big difference
what is shopify
shopify is a platform that helps people build online stores without needing to code you can add products set prices choose design and start selling fast its easy to use and very popular especially with small and medium businesses
but just building a shopify site is not enough people need to find it and thats where seo comes in
what is seo and why it matters
seo means improving your website so that it ranks higher in search engines like google the higher your store ranks the more people visit and the more they buy
seo works by
- using the right keywords
- making your site fast and mobile friendly
- having good content and product descriptions
- getting backlinks from other websites
- using the right structure for pages and urls
how shopify and seo work together
shopify is seo friendly if used right but you have to do some extra work here are the key things to fix or improve
step 1 choose the right keywords
before anything else you must know what words people type into google when looking for your product these are called keywords for example if you sell handmade bags maybe people search for eco bags cairo or leather handbags egypt
use tools like google keyword planner or ubersuggest to find good keywords add them to
- product titles
- meta descriptions
- urls
- alt text of images
step 2 write better product titles and descriptions
many shopify users just copy what the supplier gives them this is bad for seo write unique product titles and descriptions that describe the item well and use the main keywords
dont just say red shirt say casual red cotton shirt for men in egypt
step 3 optimize images
images help users but also affect seo use good quality images and always add alt text that describes the image and uses the keyword for example alt text could be womens black leather wallet in cairo
also compress images so the site loads faster
step 4 improve site speed
slow websites get lower rankings google likes fast sites shopify is fast by default but too many apps and large images can make it slow
use tools like google page speed insights to test your store remove heavy apps and use lazy loading for images
step 5 create seo friendly urls
a good url is short clear and has a keyword for example yourstorecom red-leather-wallet is better than yourstorecom product id 12345
shopify lets you edit urls so do it before publishing the page
step 6 use blog content
shopify has a blog feature use it to write helpful articles like how to choose the right running shoes or top 5 gift ideas for eid
these blog posts can bring traffic from google and also help your store rank better overall
step 7 add internal links
link your blog posts to your products and also link related products to each other for example on a shoes page link to matching socks or on a blog post link to your product
internal links help google understand your site better
step 8 install seo apps
there are many apps in shopify store to help with seo like
- seo booster
- smart seo
- plugin seo
they help with meta tags sitemaps fixing broken links and more but remember apps alone dont fix everything you still need to write and optimize content
step 9 get backlinks
backlinks are when other websites link to your store they help your ranking a lot you can get backlinks by
- guest posting on blogs
- asking influencers to link you
- getting listed on business directories
- creating great content people want to share
step 10 use google tools
connect your shopify store to google search console and google analytics this helps you see what keywords bring traffic which pages get clicks and where people leave the site
you can then fix problems and improve pages that are not performing well
how the best seo company helps
doing all this alone takes time and skill that is why many store owners work with the best seo company they have experts who know what works and how to do it fast
an seo company can help you
- find the best keywords
- write product descriptions
- optimize images and urls
- fix speed and technical issues
- get backlinks and traffic
- track and improve performance
they also stay updated with google changes and trends
real example one shopify store selling organic skincare in egypt had no traffic after 3 months they worked with an seo agency who fixed their product titles added a blog and got backlinks from beauty websites in 2 months their traffic grew by 200 percent and sales doubled
another store selling gym clothes was stuck on page 3 in google the best digital marketing agency rewrote all product pages added fast image loading and targeted local keywords like workout clothes cairo and now they are top 3 for many keywords
things to avoid
dont make these common mistakes
- copying product text from other websites
- using too many keywords in one page
- not optimizing for mobile
- ignoring image alt text
- having long slow pages
google wants value speed and good experience so always focus on that
bonus tips
- add reviews to products they help with trust and sometimes show up in search
- use schema markup to help google understand your site better
- update old content and fix broken links
- keep testing new keywords and blog topics
why shopify is good for seo
some people ask is shopify bad for seo the answer is no shopify is a great platform if used correctly it gives you control over urls titles content and speed
but just using shopify is not enough you must do the extra work to optimize everything
and if you want to grow fast or beat big stores then working with the best seo company is a smart move
final thoughts
shopify and seo are a powerful combo when done right seo brings free traffic and those people are already looking to buy
start with basic fixes like product titles and images then move to bigger things like blogs and backlinks if you get stuck or want better results get help from experts
the best seo company will guide you test everything and keep improving so your products can rank higher on google and bring you more sales every week
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