seo competitor analysis marketing agency in egypt guide

so if you own a business in egypt and want to grow online then this article is really for you most people when they hear seo they think only about keywords and backlinks but the smart ones the really smart ones they look around first and check what the competitors are doing first before doing anything

yes this is called seo competitor analysis and it is super important if you want to win on google especially if you are a seo company in egypt or any marketing agency in egypt that wants to show up first when people search online. this article would help you step by step to do this analysis the right way without needing any complex tools or coding knowledge just plain simple steps that work even if you are just starting out

why seo competitor analysis matters

let us be honest egypt is full of companies fighting to be first on google and some of them are really doing great so if you do not know what they are doing right how will you beat them

that is why checking your competitors seo is important it shows you

which keywords they are using
how many backlinks they have
which pages bring them traffic
how good their content is
what tricks they are using in meta tags

this info can help any seo company in egypt to save time and make better plans instead of guessing all the time

step 1 know who your competitors are

the first thing to do is to know who you are competing with sometimes your real life competitor is not the same as your seo competitor for example a small cafe in cairo might compete with a global coffee chain in google search because both are targeting coffee near me or best coffee in cairo

so here is how you can find them

go to google and type your main keywords for example if you are a digital agency try keywords like best marketing agency in egypt or digital marketing agency in cairo see who shows up
check the top 10 results they are your seo competitors even if you never heard of them before
make a list of 5 to 7 websites to study

these are the people you need to watch and learn from

step 2 check their keywords

keywords are what people type in google to find stuff and if company is ranking high it means they are using the right ones

to check competitor keywords you can use tools like

ubersuggest
ahrefs
semrush
moz

but if you dont want to pay just copy their page urls and use free tools like smallseotools keyword checker and just read their content to see what words they use often

make a table and write

main keywords
long tail keywords
location based keywords like seo company in egypt and web design in alexandria

this gives you a big picture of what keywords are bringing them traffic

step 3 analyze their content

content is still king and it will always be the king check how they write and what they talk about some ideas to look for

how long is their blog content
do they write weekly or monthly
do they use images and video
do they have case studies or guides
how well structured is the content

open their top 3 blog articles and ask these questions

does it answer people question
is it easy to read
does it look nice and professional
does it promote their seo company in egypt service clearly

note down what you like and what you do not like this will help you create better content than them

step 4 check their backlink

backlinks means other websites linking to their website and this is a big ranking factor in seo the more good quality backlinks they have the more powerful their site is

again tools like ahrefs or moz can help here but if you want a free way just use ahrefs free backlink checker and enter their domain

write down

how many backlink they have
from which websites
what is the domain authority of those sites
are the links from blogs directories news sites or guest posts

then compare it with your own site if they have 500 backlinks and you have 10 you know why they rank higher

also look for backlink opportunities like if you see they are listed in an egypt business directory maybe you can list your seo company in egypt there too

step 5 check technical seo

even if a site has good content and links but has slow speed or broken pages it will not do well in google

so visit their website and test

page speed using google page speed insight
mobile friendliness using google mobile test tool
use screaming frog to check for broken links meta titles duplicate content
check their sitemap and robots txt files

also just browse the site and ask yourself

does it load fast
is it easy to navigate
are there any popups or error

if they are doing something better than you in technical level note it down and try to improve your own site

step 6 check social media presence

a good seo company in egypt will also have a strong social media game because traffic from social media also helps in brand signals and trust

check their facebook page instagram linkedin tiktok and youtube

see

how often they post
how many likes and comments they get
are they running ads
do they share their blog posts on social
how do they talk to their audience

you might find ideas here that you can use to improve your own strategy or even find gaps they are missing

step 7 analyze their google business profile

if you want to show up on local search like when someone types seo company in egypt on maps then google business profile is important

search for your competitors name on google and look at their profile check

number of reviews and rating
business hours and contact info
images they uploaded
how they reply to reviews
what categories they use

if you are not listed yet go create your google profile now and start collecting reviews from happy clients

step 8 learn from their mistakes

yes this is gold not just what they do right but what they do wrong if they do not have a blog then that is your chance to win with content if they have slow mobile site you can make yours faster

look for gaps in their strategy and use it as your chance to shine as a better seo company in egypt

step 9 create your action plan

now you have a lot of data but data is useless without action so here is how to use it

pick 5 top keywords they rank for and try to write better content for it
reach out to the same blogs that gave them backlinks
fix your technical seo
post better content than them on social
build your google profile stronger

set goals like

write 2 blogs per week
get 10 new backlinks every month
improve site speed from 60 to 90 in 1 month

then track your progress using google analytics and google search console

bonus tips

always keep learning the seo world changes fast
test what works for your audience dont copy blindly
talk to clients and ask how they found you

if you do these things smart and consistent there is no reason why your seo company in egypt will not rank at top

final words

seo competitor analysis is not about copying its about learning and doing it better this guide showed you how to break it down step by step

from finding your competitors to checking their keywords backlinks content and even their mistakes you now have a full picture, remember the goal is not just to rank higher but to offer better value to people who search for your services in egypt if you are serious about being the best seo company in egypt start today with these steps and you will see results in few months

thank you for reading this guide i hope it helps and good luck in your seo journey

Tags: marketing agency Seo