How to Write SEM Ads That Actually Convert in the Egyptian Market

when you want to grow your business in Egypt you need to know how to write sem ads that really work because just putting ads online is not enough you must create ads that make people click and buy especially if you want to stand out in a busy market like egypt

In this article we will talk about how you can write sem ads that really convert for the egyptian market we will also explain why working with online marketing agencies Egypt can make a big difference

let us start

Understand your audience first

before you even write one word of your ad you have to know who you are talking to egypt is a big country with many different types of people and each group wants different things

are you selling to young people in cairo or are you talking to families in alexandria maybe you are targeting business owners in nasr city when you know your audience you can use the right words and ideas that make sense for them

some questions to ask are

• how old is my audience
  
  
• what do they like
  
  
• what problems do they have
  
  
• what language or slang do they use
  
  

understanding these things will help you write better ads

Use simple and clear language

people in egypt like ads that are easy to read and understand do not try to use big or complicated words simple ads work better because people are usually busy and they do not have time to think too much

instead of writing something like “our solutions facilitate unparalleled business growth” you can write “we help your business grow fast”

clear simple direct words always win in the egyptian market

Focus on the benefit not the product

one big mistake is talking only about the product you have to show how your product or service will help the customer

for example if you are selling a washing machine do not just say “modern washing machine 8kg” instead say “save time and wash more clothes with our 8kg washing machine”

egyptian customers want to know what they will get not just what you are selling

Add local touches

when you write sem ads for the egyptian market adding local touches makes your ads feel more friendly and real

you can mention local holidays or traditions like ramadan eid or sham el nessim you can also use egyptian arabic words in some cases if the platform allows it

for example during ramadan you can write something like “make your ramadan easier with our special offers”

local touches show that you understand your customers and you respect their culture

Use strong call to action

your sem ad must tell the person what to do next do not assume they will know you must be clear

some examples of strong call to actions are

• call now
  
  
• shop today
  
  
• get your discount
  
  
• book your free consultation
  
  
• order now
  
  

always use action words that push the customer to do something

Test different versions

no matter how good you think your ad is you must test different versions this is called a/b testing

for example you can test two ads one saying “best furniture in egypt” and another saying “save 20 percent on furniture today” and see which one gets more clicks

testing helps you find out what really works with your audience not just what you think will work

Use trusted marketing agencies for egyptian businesses

sometimes writing and managing sem ads is not easy especially if you are running a business this is why many smart business owners work with trusted marketing agencies for egyptian businesses they know the local market they know how egyptian customers think and they have experience writing ads that convert

trusted agencies can help you with keyword research ad writing a/b testing and budget management they can save you a lot of time and money

Work with online marketing agencies egypt

if you do not want to work with a traditional agency you can work with online marketing agencies egypt they offer flexible packages and often have great digital skills

online marketing agencies egypt can help you create campaigns for google ads facebook ads instagram ads and more they can also help you understand reports so you can see what is working and what needs fixing

if you choose the right agency your sem ads will be much more successful

Write headlines that grab attention

the headline is the first thing people see if your headline is boring they will not even read the rest of your ad

good headlines for egyptian market are usually short emotional and have numbers or offers

examples

• 50 percent off shoes this week
  
  
• free shipping in cairo
  
  
• new summer collection just arrived
  
  

always think how to catch the eye in just a few words

Use emotional triggers

egyptian people are emotional when it comes to shopping they like to feel happy excited safe or proud

your sem ads can use emotional triggers like

• fear of missing out
  
  
• happiness about saving money
  
  
• pride in owning the best product
  
  
• excitement about limited time offers
  
  

for example instead of saying “buy our fridge” you can say “make your home ready for summer with our cool new fridge”

small changes can make big difference

Include prices and offers if possible

egyptian customers love deals discounts and clear prices if you can include a price or a discount in your ad you will get more clicks

ads that say “from 999 egp” or “save 30 percent today only” usually perform better than ads without any numbers

people like to know exactly what they are getting

Optimize your ad extensions

if you are running google ads do not forget to use ad extensions these are extra parts of the ad that give more information like phone numbers addresses or more links

for example you can add a call extension so people can call you directly from the ad or you can add sitelink extensions to show links to other pages like offers contact us or about us

extensions make your ad bigger and more useful

Use keywords wisely

keywords are very important you must use the words that people are searching for but do not just throw many keywords into one ad your ad must still sound natural

good practice is to include the main keyword once in the headline and maybe once in the description but always focus on making it sound like a real human talking

for example if your keyword is “affordable cleaning services cairo” your ad can say “get affordable cleaning services in cairo today call us now”

simple and natural is best

Know the popular platforms in egypt

in egypt people use google but also facebook and instagram a lot for searching and shopping you need to know where your audience spends their time

sometimes facebook ads work better for certain products like clothes food or home services sometimes google ads work better for services like legal help education and real estate

working with trusted marketing agencies for egyptian businesses can help you choose the right platform

Make mobile friendly ads

most egyptians use mobile phones to browse and shop your sem ads must look good and work fast on mobile

make sure your headlines are short your landing pages are fast and your call to actions are easy to click on mobile

nothing kills a good ad faster than a slow website

Think about timing

the time when your ad runs also matters for example during ramadan you might get better results if you run ads after iftar when people are relaxed and browsing online

during holidays or sales seasons you can increase your budget a little because more people are shopping

planning your ad schedule carefully can give you much better results

Avoid common mistakes

some common mistakes in writing sem ads for egyptian market are

• using too much english when audience expects arabic
  
  
• writing boring headlines
  
  
• not mentioning benefits
  
  
• having no clear call to action
  
  
• not testing different versions
  
  

small mistakes can cost you a lot of clicks and money so always review your ads carefully

Follow the trends

the egyptian market changes fast new trends come and go you must stay updated if you want your ads to stay effective

for example during covid19 many businesses had to change their ads to talk about home delivery safety and online services

now trends like eco friendly products local brands and health services are popular

trusted marketing agencies for egyptian businesses can help you keep up with trends

Use good visuals if possible

if your platform allows it like facebook or instagram always use good pictures or videos egyptians love colorful happy images that show real people

a good picture can sometimes say more than a thousand words

if you use google ads you can also try responsive display ads with nice images

Think long term

sem ads are not magic they work best when you think long term not just quick wins

build your brand show your value offer good service so that even if someone does not buy now they will remember you later

sem is part of a bigger marketing plan

working with online marketing agencies egypt can help you build a strong long term strategy not just run random ads

final tips for success

• always write like you are talking to a friend
  
  
• always be honest in your ads
  
  
• always deliver what you promise
  
  
• always review your results and improve
  
  

egyptians are smart customers if they trust you they will not only buy but also tell others about you

this is why building trust through good sem ads is very important

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Conclusion

writing sem ads that actually convert in the egyptian market is not very hard if you follow the right steps understand your audience use simple words focus on benefits and add local touches you will already be better than many competitors

also working with trusted marketing agencies for egyptian businesses or online marketing agencies Egypt can make a big difference they know the egyptian market they know what works and what does not

start with these simple steps test and improve and soon you will see your sem ads bringing you more customers and more success