Email Marketing & Marketing Automation

One of the oldest tools of digital marketing is Email Marketing. And yet, it is one of the most powerful ones, too. 

Even in today’s world, email assists businesses in connecting with people in a more personal way. Plus, the combination of email marketing and marketing automation makes it even more efficient and time-saving.

Therefore, in this blog, this is all we are going to talk about. So, if you are a beginner without any know-how of these tools. Then you just landed on the right page. So, let us get started!

What Is Email Marketing?

Email marketing involves sending messages to individuals via email to communicate information, deals, updates, and useful information. Hence, these emails may be addressed to customers, subscribers, or anyone who has registered to hear from you.

So, Email marketing is aimed at the following objective:

• Building relationships with customers
• Sharing useful and valuable content
• Promoting your products or services
• Keeping your brand in the minds of people

As Emails arrive in the inbox, unlike social media posts. Thus, this increases the personalized approach in email marketing and makes it more credible.

Why Email Marketing Still Works

You know, many people still believe that email marketing is outdated. But the fact is, though, it is still very effective.

Hence, this is why email marketing remains a popular option:

• Nearly all people check their email every day.
• Ads are not as personal as Emails.
• It is economical and cheap.
• It assists in creating trust in the long run.

Thus, Email marketing can be used to grow your business, blog, or online service regardless of your size.

Types of Email Marketing You Should Know

Email marketing does not merely involve selling. Emailing can be of many types.

So, let me explain different kinds of emails used for marketing purposes:

Welcome Emails

These are initial emails that are sent when one subscribes. So, they assist in the establishment of a positive initial impression.

Newsletter Emails

Newsletters communicate updates, tips, blogs, or news to your audience on a regular basis.

Promotional Emails

These emails are concentrating on offers, discounts, and product launches.

Educational Emails

These emails contain useful information and tips without being too much of a sales pitch.

Follow-Up Emails

These are dispatched once a person does something, such as registering or purchasing an item.

What Is Marketing Automation?

Now, let us get to the second part of our blog. 

So, Marketing automation refers to the use of tools and software to automatically send emails depending on the activity of the user. 

Thus, automation does it instead of emailing each email separately. Hence, saving a lot of your time and effort for sure.

For instance:

• Signup is followed by a welcome email that is automated.
• In case a person does not open an email, a reminder email is sent.
• Follow up email is made after a purchase.

So, marketing automation is time-saving, and it streamlines your marketing.

How Email Marketing and Automation Work Together

Well, this is exactly what we are here to learn. 

Now that we know what email marketing and automation are all about. Let us understand what can be done by combining these two.

So, the message is that email marketing and automation are the system. With the combination of both, you will have better results even with less effort.

Hence, here is how they work together:

• Automation delivers the right email at the right time.
• Messages are personal and more relevant.
• You are in touch without using your fingers.
• This positively impacts your audience.

So, this mix assists companies in remaining systematized and professional.

Benefits of Using Marketing Automation

Automation of marketing has numerous advantages, particularly when it comes to a busy team or a single marketer. Hence, here are a few best ones for you:

Saves Time

Once you set up automated emails, they will work on their own. Hence, saving a lot of your time. 

Improves Consistency

All the subscribers receive the equal quality experience.

Personalizes Messages

Depending on the user behavior and interests, emails can be sent.

Boosts Engagement

Relevant email receives more opens and clicks.

Helps You Focus on Growth

You will have more time to plan than manually send emails.

Simple Examples of Email Automation

You do not require complicated systems to begin with. So, even small automation pays off.

Here are some easy examples to help you understand:

• Welcome emails to new subscribers.
• Birthday or anniversary emails 
• Daily e-mails of courses or lessons.
• Email notification on outstanding tasks.

As an example, an educational site can provide students with beneficial study tips, as well as tools such as help with nursing assignments, when they sign up for academic guidance.

Best Practices for Email Marketing Success

So, here are some amazing tips for you to help you get optimal results:

Write Clear Subject Lines

This is really important. Thus, make sure that your subject line is catchy and interesting.

Keep the Content Simple

Do not use complex language. But keep it as simple as possible.

Add Value First

Assist your readers and then attempt to sell.

Use a Friendly Tone

Do not talk robotically. But keep your tone friendly, like you are personally talking to someone.

Don’t Send Too Many Emails

Be respectful to the inbox of your audience. Too many emails might irritate them.

Final Words

In a nutshell, when email marketing and marketing automation are combined, they give you one of the deadliest combinations for marketing.

So, they will have you stay in touch, conserve time, and expand your viewership without the hassle.

The simple, helpful, and human nature of your emails will enable you to create long-lasting relationships. Email marketing can contribute to your goals in a very useful manner. Whether you are promoting a business, sharing knowledge, or providing services, such as assistance with nursing assignments.

Thus, all you need to do is stay consistent with your goals. And it will provide you with definite results.

Best of Luck!