Brand bidding in egypt marketers should know about benefit & risk

so you running ads in egypt maybe on google or maybe on bing or maybe you thinking about it and someone tells you hey why don’t you do brand bidding it’s smart fast and gives results but then you also hear that it can be risky or even get you in trouble so what is brand bidding really and should marketers in egypt do it or not

this article will explain it in very simple way so you understand what brand bidding means why it’s used how it helps and what problems you might face if you do it wrong

what is brand bidding anyway

ok let’s start with basics

brand bidding is when you run a paid search ad targeting someone else’s brand name

so if there is a famous brand like for example “zara” and you run a google ad for the word “zara dresses” and your ad shows up above zara’s own website that’s brand bidding

you try to catch the user when they search for a known brand hoping they click your ad instead

some companies even bid on their own brand name to block others from doing it or to protect their top spot

is brand bidding common in egypt

yes it happens more than you think especially in competitive markets like fashion tech delivery food apps and also with local ecommerce stores

some of the best marketing agencies in egypt use it as part of ppc strategy because it works fast and gives you instant visibility

but also there are rules and some risks if you not careful

benefits of brand bidding for egyptian marketers

so now let’s talk about why people do it what makes it attractive especially in egypt where every click matters

1. fast traffic

you show up for popular brand keywords which means people already searching for what you sell you don’t need to build awareness from zero

2. low cost for own brand

if you bid on your own brand name the cost per click is very low because your site is most relevant and google prefers you

3. control your message

by bidding on your own brand you can show specific ad text like special offer or store hours that doesn’t always appear in organic results

4. block competitors

if you don’t bid on your brand maybe your competitor will and then they steal clicks from people looking for you

5. get customers who are comparing

many users type brand names to compare options so if your ad shows up when they search for another brand you might win them over

how best marketing agencies in egypt use brand bidding

now let’s see how the best marketing agencies in egypt use brand bidding in smart way not just random clicks

1. protect own clients brand

they always bid on client’s own brand name to make sure nobody else appears above them this is like brand safety

2. target related brands

they find non-direct competitors with high traffic and bid on those names with smart copy like “better than [brand] cheaper faster delivery”

3. use landing pages wisely

they don’t just send people to homepage they build landing pages that explain why the user should pick their client over the brand they searched

4. test and adjust

they track everything like cost per click conversion rate bounce rate and test new angles weekly

legal and ethical side of brand bidding

ok so here is where things get tricky and you need to be careful

brand bidding can bring problems if you break rules especially with trademarks

1. google ads policy

google allows bidding on trademarked terms in many countries but not always using them in ad text

so you can bid on “nike shoes” but not write “official nike store” in your ad if you not actually nike

2. egypt local laws

in egypt the trademark rules apply and if a brand finds you using their name in a way that confuses people or harms reputation they can send warning or take legal action

3. bad brand reputation

if you try to trick people or look like someone else it can hurt your brand trust in long term and make you look shady

risks of brand bidding in egypt

so now that we talked about the good let’s also look at the risks

1. high bounce rate

if people click your ad expecting one brand and find something else they may leave fast that hurts your ad quality score

2. low conversion

some people are very loyal to the brand they search for and won’t buy from others so you pay for the click but get no sale

3. waste of money

if not done smart brand bidding can be expensive and useless just burning your ad budget

4. legal notice

the brand you bid on may contact you to stop using their name or even report you to google

how to do brand bidding the right way

so if you still want to try it here’s how to do it safe and smart

1. don’t use brand name in ad text unless allowed

just bid on the keyword not put the name in your ad headline unless you are partner or reseller with permission

2. be clear in your ad

don’t try to trick people say what you offer and why they should check your brand

like “top quality like zara but better prices” instead of “zara deals here” which is misleading

3. build a landing page that makes sense

don’t send users to random page use a clear page that compares or explains or helps the user not confuse them

4. track your numbers

always see if your brand bidding is working check clicks conversions and bounce rate if it’s not working stop it

when brand bidding makes sense in egypt

not every business needs it but here are some cases where it’s useful

new ecommerce sites trying to get fast traffic
local brands trying to steal attention from big names
online stores in competitive industries
brands protecting their name from others
seasonal campaigns like black friday or valentine offers

when to avoid brand bidding

if your budget is small or if your product is too different or if your goal is long term trust maybe brand bidding is not for you

also if the brand you bid on is known to report or sue just avoid them and focus on other ways to grow

tools to monitor brand bidding

you can use tools like

semrush or spyfu to see if someone is bidding on your brand
google alerts to get notified if your brand name appears in ads
ahrefs to watch keyword trends
google ads keyword planner to plan your bidding strategy

brand bidding example for egypt

ok let’s say you are selling sportswear in egypt and someone searches for “decathlon cairo”

if you bid on that keyword and your ad says “better than decathlon shop local get same quality for less” and link to a page with good reviews and local shipping

some users might click and buy from you instead

but you must be honest and not make fake claims or use their name in ad text without right

what the best marketing agencies in egypt say about brand bidding

most of the marketing agencies in Egypt agree brand bidding is useful but must be done with care

they recommend always testing it on small budget first watching the results and never doing anything shady or illegal

they also say protecting your own brand name is always a good idea even if you rank first in organic search because your competitor can still jump above you with an ad

end

brand bidding can be a smart move if done right but it’s not for everyone and not always safe you must understand the rules the benefits and the risks and always do it with a clean strategy if you not sure how to do it work with someone who knows like a pro marketer or a trusted agency your brand reputation is more valuable than few clicks so use brand bidding wisely

Tags: brand bidding brand reputation