Do Blogger Outreach Programs Still Work After Google’s Latest Updates?

Blogger outreach is arguably one of the most effective link-building strategies to earn high-quality backlinks. But as the new search engine algorithm hit, some business owners started to misunderstand this strategy, as it is no longer effective.

Maybe the strategy is not ineffective, but how you are accessing it can be. Thousands of SEO experts all around the world are still big fans of this link-building method.

Don’t let people tell you so. Maybe they are not following the real blogger outreach service and end up with a failed strategy.

Ahead, I have shared 5 reasons why blogger outreach programs fail and the best practices to acquire high-quality backlinks with meaningful partnerships with industry leaders. But first, if this term sounds new to you, let’s have a clear understanding below:

What Is Blogger Outreach?

Blogger outreach is a popular influencer marketing strategy. Website owners and SEO experts use this strategy to promote products, features, services, and secure contextual backlinks.

This collaboration is not about sharing a promotional message with the audience. It is about crafting valuable, personalized, and engaging content that helps the pre-existing audience base while increasing your brand visibility.

5 Reasons Why Blogger Outreach Programs Fail

Here are the 5 common reasons why most blogger outreach programs fail:

1.   No Personalized Pitches

Spending the same template with a similar pitch to every blogger on their Facebook, Emails, Official websites, and other social accounts? Your message goes directly to the bin. To get the attention of bloggers and influencers, you must provide a personalized pitch.

2.   Poor Research

Most of the time, brand owners misunderstand the blogger’s content and pitch to the wrong blogger. Getting mentioned by the wrong blogger not only signals non-relevance but also means you are approaching an audience base with zero interest in your product/service.

3.   Unclear Call to Action

Whether you are approaching the bloggers or publishing content on their website, unclear calls to action are always ineffective. It fails the moment you are unable to provide a clear guide on how to take an action (call now, subscribe today, limited offer, visit our website for a free quote, etc.)

4.   Lack of Follow-up

With on-and-off outreach practices, you can never build a long-term relationship. So, if you are giving up after your first email, you miss the biggest opportunity that could have completely turned the blogger outreach table for you.

5.   Non-Engaging Content

After Google’s latest update came, most blogger outreach programs failed due to low quality and duplicate content. Spammy content is rather a burden than a benefit for any website. And you can never secure a high-quality backlink with a low quality content.

Best Blogger Outreach Practices

Now that you know what not to do, let’s have an in-depth look at what you must do for successful blogger outreach programs:

• You must build a clear pre-outreach strategy, like creating a list of authorized and relevant websites.
• Craft a personalized message and pitch by highlighting specific work, features, and products that their audiences may find helpful.
• You should try to keep the message concise and the content elaborated with clear CTAs.
• Send not more than 2 to 3 polite follow-ups if there is no response.
• Track results after you successfully secure high-quality backlinks from reputed bloggers.
• Lastly, build long-term relationships and strengthen connections for future collaborations.

Do You Still Need Them?

Blogger outreach programs are effective and crucial strategies for great quality link building. You need to focus on strategic, personalized, and well-focused campaigns for better results. This includes manual outreach and great quality content. Once you follow the best practices, you can easily secure links from authorized websites.

Furthermore, backlinks from reliable sites expand your brand’s consumer base while improving traffic and increasing the likelihood of rank improvement. Hope you have found this guide helpful. Start creating a compelling blogger outreach strategy and improve your search engine optimization!