Emerging Trends – AI, Voice Search & Marketing Automation

The world of the Internet is evolving rapidly. Something that happened at work a few years ago may not work today.

The emerging technologies are influencing the ways in which businesses interact with people online. Such changes include Artificial Intelligence (AI), Voice Search, and Marketing Automation, which are the most popular.

I am sure you must have heard of them already. But you might not know what they are really.

So, these emerging trends in easy and simple words are what we will discuss in this blog. 

Do not worry, I will not use any technical language, just clear ideas and simple words to help you understand. So, let us get started and see what all the fuss is about.

Why Emerging Trends Matter in Digital Marketing

Staying up to date with trends is not an option anymore. By overlooking new trends, you risk losing out to your competition. So, new trends are beneficial in businesses, and here is why they matter:

• Save time and effort
• Get to know customers on a better level
• Improving marketing results
• Remain relevant in a saturated market.

Regardless of being a small business owner, blogger, or journal publisher. Being aware of these trends can enable you to make smarter plans for marketing strategies. So, you’d better start learning.

Artificial Intelligence (AI) 

Artificial Intelligence, or AI, refers to machines with the capacity to think, learn, and make decisions just as humans. But far quicker. 

So, AI applies data to grasp trends and advancements with time. Hence, it is possible that you are using AI and do not know it. Because it is everywhere right now. 

How AI Is Used in Marketing

Well, AI is assisting marketers in numerous straightforward and effective ways. So, here are some of the most common ones:

1. Better Content Creation

So, they help in:

• Suggesting good blog topics
• Assist in writing social media posts
• Improve grammar and clarity of content

2. Personalized User Experience

AI displays material to users depending on:

• Their interests
• Past behavior or trends
• Search history

Thus, this gives the users a sense of understanding and appreciation.

3. Chatbots and Customer Support

Well, you do not have to be online all the time. The Chat bots can do this for you. So, they help in:

• Answering common queries
• Work around the clock
• Save your time and money

Why AI Is a Game Changer?

Well, AI is truly a game-changer in today’s world. Not just in our personal lives, but it can help you grow your business by:

• Working faster and more efficiently
• Reducing manual work
• Making data-based decisions

So, it is like having an intelligent assistant who does not get tired.

Voice Search

I am sure that we all know what that is. And we have been using it to escape typing. Around 90% of people use it for their search and find it more convenient.

So, voice search enables individuals to talk rather than type when using the Internet. Hence, you do not have to literally type everything. But all you need to do is say it out loud. 

You know, it even provides results faster in just 4.2 seconds. That is 52% quicker than the average search.

Thus, you can search anything like:

• “Who is the best Journal Publisher in town?”
• “The Best coffee shop near me”

Why Voice Search Is Growing

That is right, voice search is growing at a rapid rate because:

• It is quick and easy
• It is like conversational
• Helpful for busy users

Hence, when people are moving around, they talk more than they type.

How Voice Search Changes SEO

Well, voice searches have greater impact on SEO practices. As they are:

• Longer
• More conversational
• Based on questions

Thus, rather than typing marketing automation tools, one can say: 

“Best marketing automation tools to use with small businesses? “

So, this implies that the content must be more human and natural.

Tips to Optimize for Voice Search

Well, here are some amazing tips to help you optimize your content for voice search. So, here we go:

• Use simple and easy language
• Use a conversational tone
• Answer common questions
• Focus on local searches

Hence, voice search is all about helpful and natural data.

Marketing Automation 

Marketing automation involves the use of software in the automation of repetitive marketing activities. 

So, this might include: 

• Sending emails to subscribers
• Social media posting
• Follow-ups on leads

Thus, tools do the job instead of performing everything manually.

Benefits of Marketing Automation

So, there are lots of benefits of marketing automation in businesses. This includes:

• Saving valuable time
• Staying organized
• Improving customer engagement
• Increasing conversions

So, it enables marketers to be more strategy-oriented and creative.

Common Examples of Marketing Automation

Thus, here are some common examples of marketing automation:

1. Automated Emails

Automatic sending of emails is done on the basis of:

• User sign-ups
• Purchases
• Downloads

2. Lead Nurturing

So, automation assists in taking the customers through a step-by-step guide until they are ready to purchase.

3. Performance Tracking

Hence, this helps you in tracking:

• Opening rates
• Click rates
• Rates of conversion

So, this is all done in one place.

How These Trends Work Together

Hence, there is no distinction between AI, voice search, and marketing automation. Thus, when combined, they are effective.

• AI analyzes the given data, and predicts behavior
• Voice search is altering the way individuals access information.
• Marketing automation provides the correct message at the appropriate time. 

So, they are combined to make the marketing experience more intelligent and streamlined.

Thus, these trends can be used by any journal publisher to automate email alerts, enhance search presence. And customize recommendations on content to readers.

Final Thoughts

• In a nutshell, digital marketing is getting improved with new trends such as AI, voice search, and marketing automation. 
• So, they simplify marketing, make it smarter and more effective. Hence, there is no need to be a technology specialist to be able to use them. 
• Thus, start small, keep asking questions, and aim at generating value for your audience.
• Yeah, that is all you need to grow your business in this digital world.
• So, these trends can make any business develop in a natural and meaningful manner when put into the right perspective. 
• Hence, the new world is already present; it is time to adopt it. So, best of Luck!