
so you got a website and you want people in egypt to find it right you want them to visit stay and maybe buy something or send you a message but here’s the thing if your website is slow people will leave and even worse google won’t like your site much and you won’t show up high in search yes page speed is a big deal now especially in egypt where many people are on mobile and using slow connections or limited data
this article is all about why page speed matters how to make your site faster and how it can help you rank better and get more traffic in the egyptian market
why page speed matters for seo and users in egypt
people in egypt are always in a rush if your site takes too long to load they will hit back and go to your competitor
here’s what happens when your site is slow
- people leave after 2 seconds
- bounce rate goes up
- less pages get viewed
- less people buy from you
- google moves your site down in rankings
and you don’t want that right
so making your site fast is one of the easiest ways to improve user experience and seo at the same time
how google sees your site speed
google said it clear speed is a ranking factor that means faster sites rank better all other things being equal
google uses a thing called core web vitals which are 3 main things
- lcp = largest contentful paint
- fid = first input delay
- cls = cumulative layout shift
don’t worry if these sound complicated we’ll explain in simple way later on
how a marketing company in egypt helps with site speed for local market
now maybe you thinking ok but how can i fix this or even test it
this is where good digital marketing agencies in egypt comes in they can help you find all the slow parts in your website and fix them based on what people in egypt use like mobile phones older devices and low speed data
they also know how egyptian users behave and what slows down sites here compared to europe or us
they don’t just test for speed they test for the egyptian user experience
how to test your website speed
you can test your site yourself using free tools
- pagespeed insights by google
- gtmetrix
- webpagetest
- lighthouse in chrome dev tools
just type your url and it will show how fast your site loads and what problems it has
what slows down websites in egypt
ok so let’s talk about common things that make websites slow especially for egyptian visitors
1. big images
some people upload photos straight from camera like 5 mb each that’s way too much for mobile users
2. too many plugins
if you use wordpress and you got 20 plugins running your site will slow down big time
3. bad hosting
some cheap hosting companies have slow servers especially shared ones that host 100s of websites on same machine
4. too many ads or scripts
too many popups ads tracking codes they all slow the site down
5. no caching
every time someone visits your site the browser has to load everything from scratch unless you have caching
how to make your site faster step by step
you don’t need to be a developer to make your site faster just follow these simple steps
1. compress your images
use free tools like tinypng or imagecompressor then re-upload them to your site also use webp format for faster load
2. install caching plugin
if you use wordpress plugins like wp super cache or w3 total cache can make your site load faster by saving copies of pages
3. use a fast theme
some themes look pretty but have too much code choose light themes like astra or generatepress
4. switch to better hosting
maybe it’s time to upgrade if your current hosting is slow try a local egypt hosting provider or cloud hosting like siteground or hostinger
5. minify css and javascript
this means remove extra spaces from code you can do it with plugins or ask a developer or your seo company to help
6. lazy load images
this makes images load only when they come into view so your page opens faster at the start
work with seo company in egypt to boost ranking with faster site
if you feel like all this is too much you can work with seo company in egypt that already helped other egyptian businesses get better rankings by fixing page speed
they don’t just fix technical stuff they also make sure your content loads well and fast on egyptian networks like vodafone orange we or etisalat
that way your site not only gets better score but also feels faster for real people in egypt
mobile first is not a choice it’s a must in egypt
in egypt over 85% of people use mobile phones to browse so your site must load fast and look good on mobile
use google mobile friendly test to check how your site looks on phones and fix issues
also make buttons big enough for fingers and avoid popups that cover the whole screen
real benefits of fast websites in egypt
here’s what you get when your site loads faster
- more visitors stay longer
- better chance to show up in google
- lower bounce rate
- more people buy or contact you
- better reputation and trust
people love fast sites and google does too
what is a good load time for egypt
try to keep your site under 3 seconds even better if it’s 1 to 2 seconds
remember many egyptians are using slow 3g or 4g connections so if your site takes 6 or 7 seconds they will leave before even seeing anything
optimize images for local content
if you have a local egyptian shop don’t upload huge photos of foreign models or usa buildings use local relevant images that are also small in size
this helps in seo and speed and feels more relatable to egyptian users
don’t forget homepage speed
your homepage is your first impression if it’s slow people won’t click to other pages
make your homepage light and simple show key info and avoid heavy sliders or background videos
tools to help keep your site fast
- tinypng for compressing images
- shortpixel for image optimization
- wp rocket or w3 total cache for caching
- cloudflare for cdn and speed boost
- pagespeed insights for testing
use these often and fix small things before they become big problems
keep your site updated
old plugins old themes old wordpress version can slow down your site or even break it always keep your stuff updated
also delete plugins you don’t use and clean your database once in a while
example of fast site in egypt
let’s say you have an online store selling gifts
before fixing speed it loads in 7 seconds you get 50 visits a day and only 1 order
after fixing speed now it loads in 1.5 seconds visits go up to 150 and you get 5 orders a day
that’s the power of speed
don’t ignore speed even if your site looks pretty
a lot of sites look nice with animations and videos but they are so slow that nobody waits to see them
beauty don’t matter if people leave before the page loads
speed first then design
final thought
- if you want better google rankings and more sales in egypt then speed is not a bonus it’s a must
- egyptian users are mostly on mobile and want fast easy websites if you give them that they will stay buy and come back
- test your speed fix what’s slow and keep checking it every month
- and if you need help a seo company in egypt can do all this for you in the best way
- remember fast sites = better seo better user experience and more success in the egyptian market
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