Top Digital Marketing Tools Every Business Should Be Using

Whether you’re running a business on your own or with a team, having the right digital marketing tools matters a lot. Also, as AI is being added to every software product nowadays, you’ll be growing more curious than earlier to discover solutions that offer a competitive advantage.

Getting such tools can take your digital marketing efforts to the next level, allowing you to reach out to your ideal target audience and drive more sales. Equipped with AI, these tools have advanced methods and tactics that will allow you to make more data-driven decisions without any problem.

In this article, you’ll learn about the top digital marketing tools shared by various SEO Toronto experts that every business should use.

Top Digital Marketing Tools: Taking Your Business’ Sales to the Next Level

According to HubSpot 2024 report, social media is the most used channel for digital marketing, whereas SEO offers the highest return on investment. It helps you boost your website’s SERP rankings and drive more traffic.

So, here’s a list of some tools that you can consider for your digital marketing campaign, especially for SEO:

• Keyword Magic Tool:

The keyword magic tool streamlines keyword research as it helps you identify relevant keywords for your niche. Keywords are queries or phrases entered by users into search engines to seek information.

In this tool, you’ll find one of the largest databases that has more than 25.5 billion keywords. It offers a smooth, streamlined interface useful for research and identification of the keywords that resonate with your business.

With the keyword magic tool, you’ll be able to get additional information about every keyword. These additional details include the intent, volume, and keyword difficulty.

• Traffic Analytics:

This tool allows you to perform extended competitor analysis. You can utilize it to reverse-engineer the way your top competitors attract organic search engine traffic to their websites.

Through this tool, you get valuable insights into the online strategies implemented by your competitors, including:

1. Traffic Journey:
   
   You can determine the percentage of traffic coming from different channels. These channels include direct visits, organic searches, paid searches, social media, and referrals. You can also see where such traffic goes.
   
2. Top Pages:
   
   You can see which pages are attracting traffic. You can also get data on every page, which includes its share of traffic, unique page views, entrances, exits, and more.
   
3. Audience Overview:
   
   You can also compare the audiences of different competitors in one place.

• Keyword Gap:

With Keyword Gap, you can compare the keyword profiles up to five domains, including your own. You can utilize this tool to find keywords that your competitors are ranking for. 

This tool also helps you find gaps in your own keyword and comprehensive SEO strategies. It also generates a comprehensive report that includes keywords that are shared among domains and the ones that are unique to each.

For every domain, it recognizes weak, missing, strong, unique, and untapped keywords. This way, it further helps you explore keyword opportunities for your business and niche.

• Google Search Console:

If you’re looking for the most accurate data for site traffic, look no further than Google Search Console. It is, in fact, a free web service offered by Google. It has some popular features, including:

1. Index Coverage Report:
   
   You can use the Index Coverage Report to recognize the pages that have been successfully indexed by Google. It will also showcase any issues that are preventing the indexing of other pages.
   
2. Technical SEO Health:
   
   Google Search Console also helps you analyze the technical SEO health of your website. It measures the following things:

• Core Web Vitals: These are a set of metrics that analyze the visual stability, engagement, and loading speed of webpage content.
  
• Mobile Usability: It evaluates whether your website runs well on mobile phones, or in simple terms, mobile-friendliness.
  
• HTTPS Security: This aspect checks and analyzes the security and encryption levels of your website to ensure a safe surfing experience for the users.

3. Performance Report:

Through this feature, you get valuable insights into your top queries. You also get to know the number of impressions your website gets from such queries.

• Google PageSpeed Insights:

This tool helps you analyze the speed at which your website loads. It works on both mobile phones and desktop computers. Also known as load speed, page speed tracks the time taken by the entire content to fully load.

A website’s page speed is also a confirmed ranking factor for Google. This implies that low page speed can take your website’s search engine rankings. After entering your URL, PageSpeed Insights analyzes the load time and efficiency of your website.

• Backlink Analytics:

Backlink Analytics, introduced by SEMrush, offers you valuable insights into the backlink profile of any domain. This is particularly a great tool, as SEMrush has one of the largest databases available on the internet today.

You can use this tool to track website backlinks, referring domains that link to a website, and different types of backlinks.

Summing Up

With the right digital marketing tool, it is possible for your business to establish itself online and drive more sales and profit. All you need to do is to understand how every tool works and how they can be helpful to your business goals and digital marketing efforts.

By understanding each of these aspects, you’ll be able to choose the right tool that satisfies your requirements and helps you with your digital marketing efforts.