The Power of Ramadan-Themed Influencer Marketing in KSA

ramadan is a very special time in ksa people buy many things they look for new clothes food gifts and home items businesses can use influencer marketing to sell more a digital marketing agency saudi arabia can help brands work with influencers to get more customers and grow sales

why influencer marketing is strong in ramadan

people trust influencers they watch their videos and follow their advice in ramadan people want to know best places to eat best clothes for eid and best gifts to buy so they listen to influencers this is why brands use influencers a lot in ramadan

how brands in ksa can use influencer marketing in ramadan

1 make special ramadan videos

brands can ask influencers to make videos about their products in ramadan for example a food brand can ask an influencer to make a video about cooking a nice iftar meal using their products people like to watch cooking videos in ramadan

2 work with fashion influencers

people buy new clothes in ramadan because they want to look nice for eid brands that sell clothes should work with fashion influencers they can show different outfits and give special discount codes

3 use instagram and tiktok

in ramadan people spend more time on instagram and tiktok influencers can make short fun videos about a brand’s products and share them on these platforms this helps brands get more customers

4 give special discount codes

brands can give influencers special discount codes to share with their followers this makes people buy more because they feel they are getting a good deal

5 show real experiences

people like to see real experiences influencers can show how they use a product in their daily life in ramadan this makes people trust the product more and buy it

6 run giveaways

giveaways are a great way to get more people to follow a brand and buy its products brands can work with influencers to give free products to some lucky followers this makes more people know about the brand

7 work with food influencers

food is very important in ramadan people search for the best recipes and restaurants brands that sell food should work with food influencers they can show how to cook with the brand’s products or review the best places to eat

8 create stories on instagram

instagram stories are a good way to show special offers and promotions brands can ask influencers to share stories about their ramadan deals this helps brands reach more customers

mistakes brands should not make in influencer marketing

some brands make mistakes when working with influencers here are mistakes to avoid

• choosing the wrong influencer brands should work with influencers who match their products for example a fashion brand should work with a fashion influencer not a tech influencer
• not using clear messages brands should make sure the influencer talks about the product in a clear and simple way
• not checking the influencer’s followers some influencers have fake followers brands should check that the influencer has real followers who are active
• not using discount codes discount codes make people buy more brands should always give discount codes to influencers
• not making a plan brands should plan their influencer marketing before ramadan starts so they have enough time to create good content

how to start influencer marketing in ramadan

brands should start planning before ramadan they should decide which influencers to work with what videos to make and what discount codes to give they should also work with a digital marketing agency in saudi arabia to get the best results

brands should also look at what other brands do in ramadan they can learn from successful brands and make better influencer campaigns

Conclusion

ramadan is the best time for brands in ksa to use influencer marketing people spend more time online they look for new clothes food and gifts they trust influencers and buy what they recommend brands should work with influencers to make special videos give discount codes run giveaways and create stories they should also avoid mistakes like choosing the wrong influencer or not checking followers they should work with a digital marketing agency in saudi arabia to get the best results if brands follow these steps they will sell more in ramadan and grow their business