Advantages of YouTube: Why you should include it in your Marketing strategy

In this article, we explain the advantages of YouTube.

By having a brand, we want to achieve success on all platforms. We seek that our products reach all our potential customers and that they become known at the highest level.

However, it is also true that it is optional for brands to be present on all platforms or social networks. Some will see better results on Facebook, others on Instagram.

What is certain is that video is a very powerful weapon in Digital Marketing strategies. Therefore, being on YouTube is a must.

If you are still trying to convince yourself that YouTube is a very powerful platform for your brand, here we tell you more.

The YouTube numbers you should know.

It is no secret to anyone that one of the great advantages of YouTube is that it is a gigantic window for Marketing.

YouTube Advantages

So, you are already clear about YouTube’s great power, but why should you be there?

Powerful

One advantage of Youtube is that it is the world’s second most popular search engine, with 2 billion users. Google, being number one, owns YouTube. So it should be no surprise that Google’s best SEO practices also hold for YouTube.

Nearly 5 billion videos are watched daily, about a third of all online activity. However, given the sheer number of other videos posted (300 hours of video uploaded per minute), it’s easy to get lost in the crowd. To ensure your target audience views your YouTube videos, employ keyword best practices with strategy and purpose in mind. The number one rule to follow? You don’t create content for the sake of creating content: look for a purpose and work with it in mind.

Intention

Unlike other social media channels where users unconsciously scroll through the content, with YouTube, the user has a goal in mind. Make it easy for your target market to find your brand by thinking about the questions your customers are asking and addressing them in the title and description of your videos.

Engagement

By 2023, online video will account for more than 82% of all consumer Internet traffic, 15 times more than in 2017.

A big reason is that people would rather watch a video than read an article.

59% of executives opt for video over text. The reason? Videos make it easy to understand things. Viewers retain 95% of a message when watching a video compared to 10% when reading it in text.

This explains the large number of tutorials designed to teach viewers that proliferate on YouTube.

72% of customers would rather learn about a product or service through videos than alternatives like text or infographics.

And because the video is so effective, it’s often shared by the person who viewed it.

An additional benefit of posting video content to YouTube is its distribution. YouTube is not the final destination for your content; it’s just the beginning. YouTube makes it extremely easy to share your content through other channels like Facebook, Twitter, LinkedIn, email, and other websites.

Conversion

Increased traffic, engagement, and shares generated by YouTube ultimately lead to conversion, and the statistics show it. 76% of users are more likely to buy a product online after watching a video.

Overall, video marketers grow revenue 49% faster than non-video users.

YouTube’s algorithm is designed to help users find the right video to answer their questions and keep them interested and watching.

Additionally, YouTube provides users with playlists, cards, and end screens to keep them engaged with the videos. This encourages viewers to become email subscribers, leads, customers, and brand advocates.

Easy to use

YouTube is not only an excellent platform. It is very easy to use.

Its interface is friendly enough to touch a couple of buttons to publish a good video. In addition, cameras and gadgets to produce video are increasingly portable and comfortable. So the only excuse for not being on YouTube is yourself.

Start creating content and watch your numbers grow thanks to your presence on this powerful engine.

Your business can use YouTube to address customer questions, promote brand messaging, portray office life, and more. The reach, the opportunity to participate and the conversions are there; it’s just a matter of getting started.