Every year, thousands of new ecommerce businesses open their doors, and new online retailers have a plethora of platforms to choose from. Is it better to go with a hosted platform like Shopify or a self-hosted program like Magento or WooCommerce? Should you go with the simplest solution or one that can scale with your business?
WooCommerce is a free WordPress plugin that allows you to sell your products online. Users can use it to add a fully working online store to their websites. It’s one of the most widely used platforms for creating an eCommerce business on the market. WooCommerce is used by more than 28% of the world’s online stores or nearly every third one you visit. So why is there such a high level of trust among users? What drives them to use WooCommerce?
Why Use WooCommerce?
Inventory management, Order tracking, Customer engagement, Delivery status updates, and other capabilities are all available with WooCommerce. WooCommerce powers 99 percent of all WordPress Development stores, with over 27 million downloads to date. WooCommerce is a simple to use platform. It’s simple to use for new website owners.
WooCommerce is the most popular and possibly most acceptable eCommerce plugin for WordPress Development, and its integration allows you to combine outstanding SEO value with ecommerce functionality.
Advantages of WooCommerce
Let’s take a look at some of WooCommerce’s advantages:
Design solutions that are simple and effective:
WooCommerce is compatible with almost all WordPress themes, so you may choose a theme that matches your design preferences, and WooCommerce will operate with it. If you already have a WordPress website for your business and want to start selling your products or services online, all you have to do is install and set up WooCommerce in WordPress.
It’s Very Secure:
The fantastic thing about WooCommerce and its POS is that it gets updated regularly, so you don’t have to worry about security. It will always be compatible with newer versions of WordPress and will not have many bugs because it is updated regularly.
Automattic (the WooCommerce creators) collaborates with prominent web security experts to continuously check the codebase for vulnerabilities and send out updates and bug fixes faster than ever before. Getting bug fixes and security updates on WooCommerce is fast and simple, thanks to a fantastic one-click update mechanism.
WooCommerce also benefits from the worldwide developer community regarding new features, faster advancements, and a wonderful community because it is open-source.
It’s easy to use for non-tech entrepreneurs:
You are aware of WordPress’s user-friendliness. It would be simple to comprehend how the WooCommerce back end works to manage your eCommerce website operations if you are familiar with the WordPress admin interface. If you’re not tech-savvy and need assistance, there’s a decent chance you’ll be able to find a how-to video or tutorial online.
WooCommerce Includes Powerful Analytics:
Using analytics is another method to answer the question “How does WooCommerce work?” WooCommerce also comes with analytics, which is advantageous because the more information you have about your consumers and how they engage with your business and items, the better.
WooCommerce comes with a comprehensive collection of metrics presented in a simple and straightforward interface right out of the box. It’s also simple to integrate WooCommerce with third-party analytics platforms like Google Analytics using extensions.
WooCommerce has a world-class content management system:
WooCommerce is no slouch to content, as you’d assume from an ecommerce platform based on the world’s greatest Content Management System (CMS).
Content is crucial in ecommerce marketing, sales optimization, and search engine optimization. blogging, landing pages, email marketing, and product descriptions are just a few of the content management capabilities provided by WordPress and WooCommerce together. In addition, SEO plugins for WooCommerce, such as Yoast WooCommerce SEO, make it simple for retailers to improve their content for search.
Offers A lot of Flexibility:
Another advantage of WooCommerce is that it provides a great deal of Flexibility. Products, for example, can be classified and assigned sale prices at any time of day.
Virtual, physical, and even downloadable products can be sold with WooCommerce stores. Additionally, WooCommerce POS systems allow you to accept various payment methods, giving your consumers more options when it comes to purchasing things.
Unlike hosted store solutions like Shopify or Squarespace, you can move different pieces throughout the page whenever you want. Not only that, but WooCommerce allows you to use custom templates and designs for certain product pages and categories.
It’s SEO friendly:
WordPress is the best platform for SEO, and woocommerce is built on WordPress so that you may benefit from its SEO friendliness. Compared to other eCommerce platforms on the market, wordpress/woocommerce makes it simple to optimize your website for SEO.
Best Support from the community:
Because woocommerce was built for WordPress, you can take advantage of the developer community to resolve any problems you may have. You can find solutions to any of your questions in the developer’s community forums. There are thousands of developers available to help you.
Even though woocommerce is an eCommerce plugin, WordPress’s excellent functionality and marketing skills make it the ideal eCommerce platform for small and midsize retailers compared to Magento and Shopify.
Consider more than just the pricing and features when selecting an eCommerce platform. Make sure you choose a scalable platform that will grow with your company.