Have you ever count your daily video consumption? Research has shown that internet surfers consume over 500 million hours of videos on YouTube daily. The number indicates that netizens love to watch online video content.
In today’s world of technology where we are living, it’s tough to find exclusive and innovative ways to make your commodities stand out in the market. Video marketing, for a perfume bottle and a custom glass bottles manufacturer, is an effective way to sell their products.
If you think via the lens of a buyer, they will not waste their time reading minutes of information pages. They would rather go to watch a 2-minute video that would seem much more creative and attractive. In this busy world, nobody has enough time to read informative product reviews.
If you are among the top perfume bottle manufacturers, you need to jump in this game. Follow these five major benefits of video marketing to succeed on online B2B marketplaces.
1. Improve conversion rates
Video is considered an investment. A video on a website’s landing page can grow conversions by around 80%. By watching an amazing host in a video can directly impact buying actions and spur a visitor to convert into a lead.
Conveying the correct reactions via video is an impactful selling technique. Also, they can aid as in-built testimonials or tutorials, depending upon the angle you choose. Make sure to make your perfume bottle video attractive and convincing. So that a customer can easily convert into a lead. Your video should be easy enough to understand by your buyers.
2. A massive addition to email marketing campaigns
If you write a video in your email’s subject line, you will surely have higher numbers and chances of the click-through rates. You can’t deny the reality that people prefer to watch videos rather than reading a complicated and long email.
Internet users find it rather attractive to see a video in a marketing email. This is the most effective part, if you are representing how to use perfume bottles, it is something you can’t get through with the same impact through a written statement.
3. Search engines love videos
Search engines love content that engages viewers. Nothing attracts lengthier and frequent page views than a video. On the flip side, YouTube has become the second main search engine after Google.
If you upload a video on YouTube alongside your website, your opportunity to show up and prominence in search results increases significantly. Besides, if you push your video via social media, your odds of getting views and visitors will crash your expectation limits.
4. Credibility and Trust
Video is a picture-perfect method to nurture your business and your brand. It allows you to get hooked with your viewer and earn their support and trust. Product videos are always supportive and play a decisive role in the decision-making process.
The more videos you make and upload to inform and make aware your customers, the more you will lay a foundation of trust. And believe me, trust translates into sales. Other than that, users believe what they watch. They will repose trust in you more if you throw something visually to them.
5. Videos encourage social shares
Viral videos are trending these days. Many internet users share videos with their family and friends. In this way, the video of your perfume bottles will reach a more expansive range of people.
Now is a crucial time for a custom glass bottles manufacturer and perfume bottle suppliers to make something funny and attractive. Via this, you can explain to others about your bottle in a unique and better way. Using humor to let your organization’s personality shine through will ignite shares every time.
Video marketing has the scope and is rising day by day. It is only your imagination that can limit you. From uploading a how-to video through Instagram and Facebook live, there is a range of chances for you to pick from. Video marketing is not only for popular brands; it’s for everyone.
Everybody ought to lift their video game. Individuals ought to figure out how to pull in purchasers and watchers in the most ideal way. Causing an impact and positive effect on them would help you to numerous undercover leads and make a fruitful business.