Why Website Speed Is Important

Every leading website design agency in the world has had a busy 18-months. That’s because eCommerce and m-commerce (mobile commerce) are on the rise. Every business leader wants to ensure that all digital interactions with customers on their websites or apps are seamless. That means meeting user expectations – from the second they land on your website.

If you run an eCommerce website, you need to ensure that your website loads in less than two seconds. That’s how long 47% of eCommerce customers wait for a website to load before they consider leaving. According to engineers at Google, 400 milliseconds is all it takes for users to get annoyed with the searchengine.

That’s why the best website design companies in Bangalore emphasize page load time or page speed while designing websites. Let’s explore why website speed is such a critical factor.

Understanding Website Speed

Website speed refers to how fast your site’s webpages take to load. The time it takes for your website to become interactive is its “website speed.” Website speed has a large, measurable effect on user experiences and conversion rates. Leading brands have consistently invested in making their websites faster.  

• Walmart’s conversion rates increased by 2% when their webpages loaded 1 second faster.
• COOK’s website saw 7% more conversions when its speed or load time was increased by 0.85 seconds.
• Mobify discovered that every 100-millisecond improvement in their homepage’s speed caused a 1.11% increase in conversion rates.
• Mozilla’s download figures increased by 15.4% (10 million more sales a year) when the company increased its homepage’s speed by 2.2 seconds.

The numbers don’t lie. When web pages load quicker, users are likelier to perform the targeted actions on those pages. Plus, website speed is a direct ranking factor in Google. In 2018, the company launched the “Page Speed Update.” Page speed is part of Google’s “Core Web Vitals.

The search engine reviews your website’s average speed to collect “Page Experience Signals”. Optimizing for these signals is vital for websites that want to rank higher on the search engine’s results pages. That means creating fast-loading websites where users can transact and interact with less or no friction.

The Impact of Website Speed on Conversions

One specific goal every website design company in Bangalore has in common is conversions, as conversions lead to revenue. Website conversion rates decrease by 4.42% with each extra second of load time. Another recent study showed that just a 0.1-second improvement in website speed leads to –  

• Higher conversions
• More users entering and progressing through the website’s sales funnel
• Higher customer engagement rates

These improvements are obvious because, on fast-loading websites, visitors can easily utilize all website features. When they can’t access these features fast enough, they move on to other websites. That’s why every leading web designer in Bangalore with an SEO mindset will focus on creating fast-loading pages. Your site’s SEO success depends on its speed.

The Impact of Website Speed on Bounce Rates

The term “Bounce Rate” is used to refer to the users who quit browsing a website after viewing only one webpage. The more users click away after seeing just one of your website’s pages, the higher your bounce rate. Bounce rates signify non-engaging websites. It’s also a critical ranking factor.

If you work at the best website design company in Bangalore, your sole responsibility will be lowering your websites’ bounce rates. How does website speed impact its bounce rate? According to Google –

• The probability of users “bouncing” increases by 32% when website speed increases from 1 to 3-seconds.
• The probability of users “bouncing” increases by 123% when website speed increases from 1 to 10-seconds.

These figures are even higher for mobile users. For every additional second your website takes to load, you lose users who “bounce” to competing websites. 

The Impact of Website Speed on Session Lengths

Session lengths are a measure of the quality of user visits on your website. More sessions mean visitors are returning to your company website. Longer sessions mean that your website is engaging and appealing. A key cause of declines in sessions/session times is website speed. A mere 2-second increase in website speed decreases its average session length by 51%.

The Impacts are Worse on eCommerce Sites

A website design agency that designs eCommerce sites has more pressure to increase their websites’ average speed. That’s because the eCommerce websites that register the most conversions have an average website speed of 0-2 seconds. A new study estimates that an eCommerce site’s avg. conversion rate drops by 7% for every 1-second increase in site speed. 

These conversion rate drops signify lost revenue. Hence, companies with slow-loading websites will have even fewer resources to re-invest in efforts to improve their websites. That’s why asking a website design company in Bangalore to overhaul their websites should be every business leader’s priority.

Ecommerce giant Shopzilla could cut down its operational budget by 50% once its website speed increased from 7 to 2 seconds. Investing in a top web designer in Bangalore to boost your company website’s speed will ultimately shrink your long-term operational costs.