There’s no doubt that digital marketing is the future of marketing. With more people using mobile devices to search for products and services, it only makes sense that businesses need to operate their business digitally. As a result, we’ve seen an explosion in online marketing practices, including social media marketing, search engine optimization (SEO), and website design. Unfortunately, not all businesses see the value in investing in these digital tactics. Many marketers are still operating as though the 1990s are still here. They still think they need direct mail pieces or print advertisements to be successful. While direct mail might have been a great tactic 20 years ago, it is much less so today. And given how many people now browse online before buying anything offline, websites are now a necessity rather than an optional extra. As a top-rated digital marketing and website development company in Bangalore, CodeRenowned team have researched and sharing “8 reasons why you need a website for your digital marketing practices” to help business owners understand the importance of business website.
1. Marketing is no longer a one-way street
Back in the day, when you placed an advertisement in a magazine or on television, you could be pretty sure that you were reaching your audience. There was no one to talk back to you, no one to interact with you. This is no longer the case. When you advertise nowadays, people can and will talk back to you. They can comment, they can share your ad, they can make their friends aware of it. This means that you no longer have a one-way street. You have a two-way conversation. A website gives you an opportunity to market yourself and your products or services. But it also gives you a chance to respond to comments, to interact with your customers, to answer questions and solve problems. This is a critical difference between having a website versus not having one.
2. More consumers are using digital before buying anything offline
The path to purchase has changed radically in the past few years. While in the past, people would go to the store, browse and buy products, nowadays they often go straight online to do their research. They research products and services, read about what other people have to say about them and make their decisions before ever going to the shop. This means that if you are not present online, then you are going to lose out on a huge chunk of potential customers. This is especially true for B2C companies where people are more likely to do their research online before buying anything. This is where having a website is key. You can have a strong online presence and market your products and services directly to people. You can also respond to comments and questions by potential customers. This way, you can build a valuable relationship with them, and they will be more likely to buy from you when they are ready.
3. You lose control of your brand when you don’t own the customer experience
The experience that a customer has with your company is just as important as the product they are buying. This is especially true with B2B companies. Consumers are more likely to buy from a company that they trust and that they feel comfortable with. If your customers first experience your brand by reading your print advertisements, you have total control of the experience. But if they first experience your brand by reading your website, then you don’t have control. You can build a website that is designed to give your customers a positive experience. You can create a site that is designed to make them feel comfortable and trustworthy. You can even use that site to implement the strategies that we’ll talk about further on in this article.
4. You can build trust and credibility with your audience
One of the most important aspects of digital marketing is building trust and credibility with your audience. When you are marketing your products or services online, you are doing so to an audience who likely doesn’t know who you are. You can use your website to prove that you are who you say you are. Several years ago, you needed a dedicated IP address to build your brand on the web. Now, with domain hosting services, you can build your entire website on a subdomain. Indeed, you do not even need to be an established company to use your website to build trust. If you are a startup, or you are in a new industry, then you can use your website to prove that you are legitimate. You can show your investors and potential partners that you are a serious company by investing in your website. You can use your website to show your potential customers that you have the experience and expertise to be successful.
5. Digital tools give you data to see what’s working and what isn’t
Digital marketing tools such as Google Analytics or Facebook Ads let you see how much traffic you are getting and from which sources. You can see how many people are clicking on the links in your ads and how much of your traffic is converting into leads or sales. This gives you a chance to see what is working and what isn’t. You can use this information to make changes to your digital marketing practices. In the past, when you were marketing your business to people who were walking down the street, you had no idea if your ads were working or not. You had no way of telling if your marketing budget was being spent wisely or if it was even reaching the right people. Websites change all of that.
6. Websites are necessary for search engine optimization (SEO)
Search engine optimization is critical to digital marketing. If you want people to find your website when they are searching the internet, then you need to make sure it is optimized for search engines. You can learn more about SEO online. But to make sure that your website is optimized for this, you will need to invest in SEO services. You can hire a team or an individual SEO specialist to make sure that your website is SEO friendly. You can also invest in software that will automatically optimize your website for SEO. But having a website is necessary for SEO. This is because your website is where Google looks first when determining your ranking in search. If your website isn’t optimized for SEO, you won’t rank in search. And without a website, you can’t optimize for SEO. You can also use your website to build links that help boost your SEO. You can use guest blogging or content marketing to build links to your website.
7. Consumers expect businesses to have websites, so it’s a way to stand out from the crowd
Consumers expect a business to have a website these days. If your business doesn’t have a website, then you are missing out on customers who are trying to find you online. You can also expect that these customers are going to be disappointed if your website is substandard. If you don’t have a website, then customers will expect you to be less professional and knowledgeable. And customers’ expectations are only increasing. More people are using their smartphones to browse the internet. As a result, even though the screen is smaller, businesses now need to provide more information on their websites. Indeed, many people are also using their smartphones to shop. And they expect businesses to have mobile-friendly websites so they can easily buy products and services.
8. Your website is your store — and it should behave like one
The Internet has changed how we consume products and services. We expect to be able to buy items 24/7 and have them delivered straight to our door. In the past, it made sense for businesses to have storefronts where you could go and physically see what you wanted to buy. But now, people are expecting the same experience online. To provide this, you need to make your website feel like a store. You need to make people feel welcome when they are on your website. You need to make it easy for them to find the products or services that they are looking for. You can use a shopping cart system to make it easy for people to buy. You can also use a search function to let people search for what they are looking for. You can also use digital tools to make your website feel